The Content Marketing Playbook

When it comes to content marketing, typically people think of video first and foremost. Well, there's a reason that's the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating video content?

One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people give up on what they're doing (podcast, videos, etc), but those who do succeed in their content marketing are those who keep the drum beating. But forget about mindset and patience, what are some actionable things you can do to make sure you stay consistent with your content marketing? Lets chat about it!

Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you're content marketing visual with good writing could propel results for you!

The most powerful content that a business can put out is content that YOU don't put out. That's called user-generated content. Content put out by your super fans that love your product or service so much that they'll basically be a brand ambassador for you. Let's chat about how to make this happen.

A very simple question to ask yourself......does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and sometimes it's easy to put marketing out there that goes over the head of your target audience. Using content to educate your audience is the best and easiest way to correct this!

Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into solving the potential customer's problem will yield more results for you whether you have a product or service.

Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before downloading an entire library of "corporate" images to use on social media. I'm going to give you the best practices when it comes to using stock assets for your content marketing.

We all know what a podcast is (since you're listening to this one now), but what are the benefits of a podcast and how easy is it to create one?

Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to focus on customer experience as much as possible! 

Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should put their videos on all platforms. There is a lot that goes into the science behind that, but there is an easy answer!