The Content Marketing Playbook

Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of them!

Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.

When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!

When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you can utilize content marketing to move your customers along in the levels.

When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content can be such a deeper way to connect with your audience and eventually convert them.

A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality content will get more traction?

If you were to choose one word to base ALL of your content on, it would be "RELEVANCE." Every single piece of content that you put out should be relevant to your audience. Listen in as I explain the process of building relevant content for your audience.

Being efficient with your content plays a big role with you sticking to it or not. If you're able to take a large piece of pillar content and juice out 20-45 pieces of micro-content, you'll never have problems with distributing content consistently. This episode will explain the way I do it for all of my clients!

Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don't understand content marketing. I'm here to settle that for you!

This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you play it right, stay consistent, deliver enough value, eventually, they'll say "YES!" and then pull the trigger on your product/service.