Grassroots Marketing

The Continued Growth of Glass House Brands with Graham Farrar


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We follow up on the continued growth of Glass House Brands with their Co-founder, President & Chief Cannabis Officer Graham Farrar.



Graham is a serial entrepreneur who began his career as part of the original team at Software.com, taking the company public in 1999. Shortly thereafter, he served on the board of Seacology and was part of the founding team at Sonos, where he was involved with product design, development, sales, and customer support. After Sonos, Farrar served as a board member for Heal the Ocean, was a founder and partner of ebook publishers iStoryTime Inc. and zuuka, and founded a Santa Barbara luxury rental company. He first ventured into the regulated cannabis industry by founding Elite Garden Wholesale, an agriculture technology company focused on developing products for the hydroponics industry. Farrar currently sits on the Board of Directors of The Santa Barbara Bowl Foundation.

Glass House is one of the fastest-growing, vertically integrated cannabis and hemp companies in the U.S., with a decisive focus on the California market and building leading, lasting brands to serve consumers across all segments. The company just completed its acquisition of a 5.5 million sqft greenhouse in Southern California, which will be the largest cannabis greenhouse in the world once fully operational.

Portfolio of brands, include Glass House Farms, Forbidden Flowers, and Mama Sue Wellness, Glass House is committed to realizing its vision of excellence: outstanding cannabis products, produced sustainably, for the benefit of all. For more information and company updates,  visit www.glasshousegroup.com.

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Grassroots MarketingBy Cannabis Radio

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