The Conversion Show

If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.

Erik and Ashland talk about:

• Ashland's experience as an entrepreneur
• the challenges of managing inventory in retail and its impact on e-commerce conversion rates
• the importance of personalization in e-commerce
• how to use customer data to create a connected journey across different channels
• optimizing the product page for conversion
• managing inventory in retail
• creating a connected journey for customers across all channels
• how merchants increase conversion rates through dynamic website content
• the need to emphasize the brand story to build social trust

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Ashland Stansbury - https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/

Justuno: https://www.justuno.com/

Because: https://www.trybecause.com/

In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry.

Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty.

Andrew and Erik talk through:

• What exactly is "lifecycle marketing"?!
• How Email and SMS remain the top acquisition and retention channels
• Why retention is key to profit
• Maximizing what's right in front of you
• The importance of social proof, risk reversal, and conversion optimization
• Utilizing testing and optimizing strategies to improve conversion and retention rates
• Aligning leadership with agencies to improve customer retention

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Andrew Christison - https://www.linkedin.com/in/andrewchristison/

Justuno: https://www.justuno.com/

Retencity: https://www.retencity.com/

Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.

Jon and Erik talk through:

• The laws of conversion optimization
• Why it's so hard to optimize your own site
• How to avoid disruptive website experiences
• Treating website visitors like the humans they are
• The art of retail
• The importance of identifying your ICP (ideal customer profile)
• Leveraging your customers' pain points in your optimization
• What's missing from analytics
• Adding value to drive conversions
• Why e-commerce brands focus too much on driving traffic - and not enough on converting it

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Jon MacDonald - https://www.linkedin.com/in/jonnymac/

Justuno: https://www.justuno.com/

The Good: https://thegood.com/

Zach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV.

This episode is jam-packed with real-life examples and advice to optimize your website visitor experience and conversion optimization.

Zach and Erik talk all things conversion optimization, including:

• Persuasive messaging
• Customer obsession
• Leveraging popups for more than just coupon codes and sales
• Applying your email strategy to your onsite strategy
• E-commerce success formulas
• Identifying and amplifying your impact and brand story
• How to reduce conversion friction on your website
• Building trust through a better onsite customer experience
• Sharing the information your customers want
• How to leverage shopping psychology and FOMO

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Zach Bailey - https://www.linkedin.com/in/zach-bailey-85193067/

Justuno: https://www.justuno.com/

Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.

In this episode, Derric and Erik talk through:

• How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goals
• The pillars of your MarTech stack
• Email & SMS are a must for all ecomm brands
• How best to leverage customer reviews
• Improving the return experience
• Examples of ecommerce brands doing customer experience right

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Derric Haynie - https://www.linkedin.com/in/derrichaynie/

EcommerceTech: https://ecommercetech.io/

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You.

Get in the mind of your customer and you'll create emails, popups, website copy that converts.

Sarah shares a download on Conversion Copy, including:

• Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?"
• Why you can only talk to one person at a time
• How to channel your inner Glinda the good witch to solve your customer's problem
• A live teardown of a retail website
• What questions to ask when writing your marketing copy
• How to place your customer back in the moment that they experienced the problem
• Opportunities to improve your onsite copy and shopping experience
• Why "buy now" buttons might not work

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/

Growclass: https://www.growclass.co/

Erik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon.

How to replicate the Amazon experience for e-commerce success:

• Communication is key - over-communication FTW
• Focus on an easy shopping, checkout, delivery, and return experience
• 3 things your customers love that won't change (per Jeff Bezos): Low prices, fast delivery, great customer experience
• ^^ How to achieve all 3 of these
• The importance of walking through your own brand's purchase - and post-purchase - experience

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Virgil Ghik - https://www.linkedin.com/in/virgilghic/

WeSupplyLabs - https://wesupplylabs.com/

Erik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce.

Together, they cover:

• The intricacies of selling cross-border
• Internationalization, Transactions regulations, Retail Margins
• Various barriers merchants face (customs, tariffs, payment options, shipping rates)
• Website personalization and geographic location
• How website and checkout internationalization can improve website conversions
• Improving the overall customer experience on your e-commerce site
• Driving cross-border conversions in a cost-effective manner

Erik Christiansen - https://www.linkedin.com/in/erikc/

Matthew Cannon - https://www.linkedin.com/in/matthew-cannon-b7835510/

Justuno: https://www.justuno.com/

Reach: https://www.withreach.com/