The Conversion Show

In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema).

Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience.

Mona and Erik discuss:

• the role of AI tools and automation in reducing bounce rates
• improving relevancy for the consumer
• the challenges of managing paid media and digital marketing for multiple brands
• leveraging influencer marketing and user-generated content to drive traffic and sales
• how to provide a better customer experience
• the importance of customer data and segmentation for personalization at scale
• overcoming challenges with the right tech stack

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Mona Sutherland - https://www.linkedin.com/in/monasutherland/

Justuno - https://www.justuno.com/

Grendene Global Brands (Melissa) - https://www.shopmelissa.com/

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.

Rita and Erik talk through:

• The importance of using data effectively, not just collecting it.
• Providing true value to customers
• Mobile-first customer experience’s & the role of mobile apps
• Channel diversification & segmentation for prioritization and acquisition
• New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Rita Zahir - https://www.linkedin.com/in/ritazahir

Justuno - https://www.justuno.com/

Awe Inspired - https://aweinspired.com/

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase.

Erik and John talk through:

• the importance of storytelling and investing in brand, particularly for mission-driven brands
• analyzing a brand's mission and story, and how to calibrate the mission to the product
• investing in brand and customer feedback to build a community and create word-of-mouth supporters
• leveraging user-generated content (UGC) to improve brand awareness
• building touch points to give customers a better experience with the brand
• the potential of subscription services as a marketing strategy
• the importance of a holistic approach to marketing

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Gross - https://www.linkedin.com/in/johntgross/

Justuno: https://www.justuno.com/

Fat Earth Media: https://www.fat-earth.com/

In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads.

Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes, as well as the need for brands to focus on Conversion Rate Optimization in order to improve profitability and scale revenue. The episode emphasizes the need for brands to focus on customer-centricity and building sustainable businesses by capturing customer data and owning their channels.

Key topics discussed:

• The Hangover Stage that most DTC brands are in right now
• Understanding consumer psychology and empathy
• The "three Ps" framework for logical selling
• Reducing perceived risk for customers
• Building trust early in the customer journey
• Improving profitability and scaling revenue with CRO
• Challenges of capturing zero party data
• Understanding customer friction points

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Allen Burt - https://www.linkedin.com/in/allenburt/

Justuno: https://www.justuno.com/

Blue Stout: https://bluestout.com/

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand.

The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team.

Key topics discussed:

• Challenges of building a DTC retail side of the business from scratch
• The importance of tracking and optimizing your digital marketing strategy
• Making the checkout process as frictionless as possible.
• The impact of the iOS update on retargeting and audience building strategies
• Managing a tech stack - and the many struggles that come with this
• Discovering new apps and learning from other retailers
• The future of influencer marketing

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Will Griffin - https://www.linkedin.com/in/will-griffin-63b64527/

Justuno: https://www.justuno.com/

Sophistiplate: https://www.sophistiplate.com/

Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth.

Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups.

Sully and Erik talk through:

• the benefits of self-funding and investing in the right areas for long-term sustainability
• the importance of simplicity, authenticity, and copywriting in building a successful e-commerce brand
• various e-commerce tools and marketing strategies
• the importance of building customer-centric businesses - online and offline
• using Email for product innovation
• simplifying product offerings for increased conversion
• how offending some of your audience can be healthy for ads
• the importance of building trust with customers through messaging and guarantees

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Tyler "Sully" Sullivan - https://www.linkedin.com/in/tyler-sully-sullivan/

Justuno: https://www.justuno.com/

BombTech Golf: https://www.bombtechgolf.com/

Ecomgrowers: https://www.ecomgrowers.com/

SullyTyler.com: Shopify Marketing Expert

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company.

They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and offline.

CJ and Erik discuss:

• store locator software
• subscription models vs getrepeat.io
• the challenges of reporting and troubleshooting
• first party data and identity resolution
• the impact of iOS changes on marketing tools
• Conversion Optimization and Reporting
• CJ's philosophy on productivity
• the underused potential of Shopify Flow

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: CJ DeGuara - https://www.linkedin.com/in/cjdeguara/

Justuno: https://www.justuno.com/

EBOOST: https://levitatefoundry.com/

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing.

They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization.

Erik and Ashley discuss:

• creating memorable website experiences
• current trends in conversion marketing
• the need for: clear communication, proactive customer service, and easy returns to build trust and retain customers
• working through friction points with customer returns
• ensuring website accessibility and compliance
• search optimization for e-commerce sites with a large inventory
• rising costs of traditional digital advertising channels
• putting customers first in all aspects of the business

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/

Justuno: https://www.justuno.com/

Levitate Foundry: https://levitatefoundry.com/

In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription.

Erik and John explore:

• different strategies for improving the customer experience and increasing sales
• John's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every month
• how to prioritize acquiring, converting, and retaining customers
• shipping, engaging with current customers, and building a loyal customer base through retention strategies
• the importance of the product page in the customer journey
• testing alternative language to improve the customer experience

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Roman - https://www.linkedin.com/in/john-roman/

Justuno: https://www.justuno.com/

BattlBox: https://www.battlbox.com/

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand.

According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.

Key topics discussed:

• The importance of humor and personalization in marketing
• Challenges of scaling genuine connections with customers
• Strategies for increasing website traffic and customer retention
• Experiences with influencer marketing
• Being frugal with marketing budgets
• Benefits of focusing on website conversion optimization

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Frank Dorval - https://www.linkedin.com/in/frankdorval

Justuno: https://www.justuno.com/

Sheets & Giggles: https://sheetsgiggles.com/

Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI