The Conversion Zoo Podcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AI-generated pitches are everywhere—and most of them are terrible.

In this episode, we unpackaged the messy, noisy, and sometimes hilarious world of AI-generated marketing.

From annoying LinkedIn outreach to boring sales scripts, we explore what happens when people replace authenticity with automation tries.

Mike shares his take on why human-to-human conversations are becoming more valuable as AI floods the market with generic copy.

We talked about the growing gap between shallow AI-generated content and deep, human-created insights.

And the most important thing of all: having fun. And bringing fun and joy into your business, and into your marketing.

Learn how to use AI to repurpose content without losing your voice, which AI tools actually help, and why thoughtful, targeted marketing always wins.

If you’re curious about the future of AI in marketing, or are just sick of spammy outreach messages, listen now!

Connect with Mike here: https://avenue9.com/tools/

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠

AI isn’t just a buzzword anymore. And it's not all hype either.

It’s the wrecking ball coming for marketing departments, job boards, and business plans. Ignore it, and you might just be swept away.

Len Ward builds AI-powered marketing stacks. He doesn’t sugarcoat it: AI is coming for some jobs. Coders. Copywriters. Marketers.

AI is coming for the roles where automation is faster and cheaper. But it’s also opening doors for businesses bold enough to adapt.

We talk about:

• The jobs AI will steal first (and the ones it won’t touch)

• Why human oversight is still needed in finance and consulting

• How to build an AI adoption plan before your competitors overtake you

• The future of agent-to-agent marketing (bots selling to bots)

• Why empathy matters when you’re rolling AI out to your team

We talk about what's happening right now and how to adapt. Businesses that treat AI like “someday” tech are already behind.

Connect with Len here: https://commexis.com/

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠

What if your ChatGPT writing assistant could take care of the small stuff—so you could focus on the big things?

In this episode, Reed Hansen and I talk about why AI agents aren’t just hype—they’re already changing how we live and work.

Reed shares how he’s built custom GPTs to simplify everyday tasks like meal planning, grocery shopping, and logistics for his family.

It’s not just about convenience—it’s a glimpse into how a ChatGPT writing assistant can transform how businesses create content, automate workflows, and scale marketing without losing the human touch.

We also dive into the challenges: where AI agents fall short, why people aren’t ready to be “managed” by AI agents / bots, and how younger generations might adapt to (or even rebel against) AI-driven workplaces.

Plus, Reed shares his learnings from offshore hiring, vibe coding, and why culture often matters more than hard skills when building a team.

If you’re curious about how to actually use AI agents—not just read about them—listen now!

Connect with Reed here: https://marketsurge.io/

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #customgpts #chatgpt #futureofai

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠

Lots of people get shiny object syndrom when it comes to AI. But it's so much more —it’s a way to completely rewire how your business runs.

Roberto Martinez, the founder of Braven Agency, talks about how AI workflows and AI agents are reshaping the way marketing teams (and entire businesses) operate.

Roberto explains why the companies crossing the $1M mark and aiming for $5M+ can’t just rely on hustle—they need systems.

And AI is a business system on steroids.

From automating repetitive tasks like social content calendars and ad reporting to creating knowledge transfer workflows that onboard new staff in multiple languages, AI is the secret weapon to scaling to 7 and 8-figures.

Roberto insists AI isn’t replacing humans—it’s amplifying their abilities.

He shares exactly how his team uses AI to cut down on time-sucking tasks, improve efficiency, and still deliver high-value, human-driven results to clients.

The conversation goes deep into the role of operations, legal guardrails, and the surprising trend toward more authentic, less-polished content that actually converts.

If you’re a business owner or marketer looking to make AI work for you (without getting lost in the hype), this episode is for you!

Connect with Roberto here: https://bravenagency.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt #aiworkflows

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠

Small business marketing is a bit like a knife fight.

And AI just handed everyone a sharper blade.

Joel Keith went from running sound for Jack White and Alice Cooper to running killer marketing campaigns that help plumbers, roofers, and local shops compete against large companies.

Joel doesn’t sugarcoat it. He talks about the ugly truth behind client relationships (some months are wins, some months flop, and honesty is the only survival strategy).

He breaks down how his team uses AI for research, writing, and workflows, without losing the human spark that keeps his customers coming back.

You’ll hear why local SEO isn’t dead (it’s evolving fast!), how hub-and-spoke content gets your business found by both Google and AI search, and why putting your entire customer experience on autopilot is a fast way to kill your brand.

This episode is for any small business owner who feels like AI is passing them by.

Catch Joel over at https://aspbranding.com

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠

AI isn’t here to kill copywriting. It’s here to expose the lazy ones.

Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome sequences, and why crafting words that persuade (without manipulation) still lights her up.

We talk about all the good stuff:

1) Why m-dashes, emojis, and exclamation marks aren’t a “sign” of AI (they’re signs you’re human, alive, and know how to keep readers awake).

2) How Belinda walked away from ten years in IT to build a copywriting career that still makes her excited to wake up in the morning.

3) The frameworks (like PAS) that make AI a weapon, not a threat.

4) Why underpricing your work is the fastest way to become irrelevant—AI or not.Belinda’s take is simple: AI isn’t your rival. It’s your writing partner.

Let it do the grunt work (brainstorming, research, editing etc.) so you can do what actually matters: writing words that stick, persuade, and sell.

If you’re a copywriter, marketer, or business owner still side-eyeing AI like it’s an evil nemesis, this conversation might change your mind...

Connect with Belinda at https://copywritematters.com

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Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠

Anil Yasyerli is a startup-CMO-turned-founder of Brite, the “anti-recruiting agency” that’s helping U.S. startups tap into top-tier marketing talent across Latin America.

What started as an accidental pivot during COVID has turned into a smart hiring strategy — one that combines global talent arbitrage with powerful AI workflows.

Anil explains:

- How AI is reshaping the recruitment game

- Why Latin America is a goldmine for marketing hires

- Overcoming resistance to hiring international talent

- Real-life tools and tactics Brite uses to punch above its weight

Whether you’re scaling a team, looking or a job, or just nerding out on AI like we are, this episode is full of great insights.

Connect with Anil at https://hirebrite.com

Subscribe for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠

What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins.

In this episode, we explore the sweet spot between human connection and AI content automation.

Christopher, agency owner and long-time marketer, shares how he’s built a business rooted in empathy, while also embracing AI in strategic, boundary-pushing ways.

From adapting Chris Voss’s negotiation tactics to analyzing client emails with a custom GPT model, Christopher reveals his not-so-secret weapon for better communication: listening with intent.

We talk about AI’s strengths, its limitations, and the danger of letting AI content automations override the magic of human judgment.

We also talk about:

- Creative AI uses in content creation and client service

- Detecting AI-fueled BS (because yes, it’s everywhere)

- Slack over email (and how that changed his agency)

- Why leaders need to resist using AI as a shortcut

- Tips for future-proofing yourself in an AI-saturated world

Whether you’re a marketer, agency owner, or AI-curious entrepreneur, this episode will make you rethink what “strategy” really means in the age of AI automation.

Grab Christopher’s AI Strategy Guide: https://gosalesandmarketing.com/ai-strategy-guide

Subscribe for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠/podcast⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠

Want to know more about ChatGPT marketing and how to use AI for content creation?

Then hit "play".

In this episode, I chatted with Scott Murray.

He's a marketing educator and creator of the STAMP content framework.

Marketing is shifting to a two-way, trust-building conversation.

Forget shouting into the void. Forget pumping out generic content with ChatGPT.

Today’s best marketers are listeners, question-askers, and conversation-starters.

Scott unpacks how consumer expectations are evolving, and why generic, AI-generated content isn’t cutting it anymore.

He explains how brands can stand out by sounding like *real* people and treating marketing like a dialogue — not a monologue.

We dive into Scott’s STAMP framework for creating human-driven content and how marketers can apply it to create messages that actually land with their audience.

You’ll also hear about:

• Why the “Relationship Era” is replacing the old broadcast marketing approach

• How to use ChatGPT as a creativity sidekick + contributor

• What consumers really want from brands in 2025

If your marketing feels stiff or outdated, this episode will shake things up and give you the tools to create content that resonates.

Connect with Scott: scottmurrayonline.com

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Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠/podcast

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #aicopywriting #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Tired of boring copy? Same.

This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI.

We talk about how to write content that’s smart, snappy, and never stale.

Kelsey shares her journey from Hollywood to head of marketing, and reveals her signature approach: Entertainment-First Copywriting.

It’s about focusing on high-converting storytelling that grabs attention fast (like, 0.3 seconds fast).

We cover:

- Why good copy isn’t easy (and why that’s good news for you)

- How to use AI tools like ChatGPT without losing your human spark

- Copy strategies for accountants, builders, and anyone else who wants their content to actually work

- Visual tricks and website tips that boost conversions

- Her secret sauce for messaging research (hint: start with customer reviews)

If you’re a business owner, marketer, or just tired of generic AI blurbs — this one’s for you.

Connect with Kelsey: www.kelseyformost.com

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #aicopywriting #copywriting #chatgpt