The Conversion Zoo Podcast

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Email works. SMS works better (if you don’t overdo it).

This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work.

We talk about:

• Why email’s your go-to, and SMS is for the big stuff

• How tools like ChatGPT and Claude help you move faster

• What most agencies get wrong about automation

• And how to build a team that gives honest feedback and doesn’t need babysitting

Nikita’s prepping for Black Friday now. Tidying up email lists. Reducing unsubscribers. Segmenting lists. Hiring people who get it.

If you’re running an agency or running out of time, this one’s for you.

Connect with Nikita here:  https://aspektagency.com/email-sms-marketing-audit/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Dan Peterson didn’t take the straight path. He was in a rock band. Ran pizza joints. Did door-to-door sales. Now he runs a marketing agency built on AI, strategy, and smart content.

In this episode, we talk about:

> The future of digital marketing

> Why most businesses aren’t ready for AI

> How content and SEO are changing fast

> What “online content optimization” means

> And why music and marketing have more in common than you think

Connect with Dan here: http://www.flipswitchsocialmedia.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #contentmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity.

Ginny shares her journey from product design to UX marketing mastermind, and how her hands-on approach helps clients map the full user journey before they even convert.

From brand color consistency to call-to-actions, she breaks down what makes a brand feel unique in a sea of "ordinary".

We also get into the big topic: AI marketing

Ginny isn’t here to automate everything. She’s about smart workflows, selective automation, and keeping that human oversight where it counts.

You’ll hear real talk on what it means to market responsibly in the AI age—with authenticity, actual results, and a few strong opinions.

If you’re in a high-stakes industry (or just tired of sleazy marketing), this one’s for you.

Connect with Ginny here: https://vdsdigitalagency.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Ready to build an AI automation agency in 2025?

Learn how to automate your lead gen and scale your business with AI.

In this episode, I chat with Hamza Baig — AI automation agency owner and AI educator — about the exact systems he’s built to turn cold leads into conversions (while he sleeps!).

We get into how Hamza went from being a SaaS founder to running a buzzing AI education platform. We talk about how his niche social content exploded thanks to authentic, value-packed tutorials, and why Go High Level is his top tool for small biz owners ready to automate everything.

Hamza breaks down:

• Why short-form content isn’t enough

• How to pre-qualify leads using an online community

• What most coaches miss about automation strategy

• His underrated use of ChatGPT for thinking, planning, and even spiritual growth

If you’ve been curious about AI but overwhelmed by all the tools, then this one’s for you!

Connect with Hamza and join the Automation Accelerator here: https://www.skool.com/automate

HIT SUBSCRIBE for more episodes on AI, automations, and marketing tips. 🔥

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Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #AIautomations #automations #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Sara Nay, CEO of Duct Tape Marketing, spills the secrets behind her 15-year rise from intern to CEO, and how AI is blowing up traditional marketing models.

In this fast-paced episode, Sara breaks down the chaos of modern marketing, the power of AI tools like Ella, and why agencies need to stop being doers and start being leaders.

We talk strategy pyramids, simplify-before-you-scale approaches, and how AI is empowering small businesses to do more, better, and faster.

Sara also shares a peek into her new book Unchained and why smart automation is the future for small teams.

Oh, and if you’re still juggling ChatGPT prompts like a circus act? This one’s for you.

Connect with Sara: https://dtm.world/growth

PS - Subscribe for more episodes on AI, strategy, and marketing in 2025.

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Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #marketingstrategy #marketing

Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/

Want to get real ROI from your Google Ads?

In this episode, I chat with Dave Taylor, co-founder of In Front Marketing, to break down how to stop burning your ad budget and making common mistakes.

Dave’s journey from childhood ad-nerd to running a top Canadian agency is a fun ride, and he’s dropping gold on everything from client strategy to keyword ideas.

Here’s what we cover:

• Why your search impression share might be your secret weapon

• How to use keyword data to dominate your niche

• The ROI difference between clicks vs conversions

• When to trust benchmarks (and when to run the other way)

• How AI is changing SEO and content (and what to avoid)

This episode is full of practical gems for marketers, business owners, and anyone sick of guesswork.

Dave also shares his content repurposing strategy starting from FAQs (my personal favourite), and he gives honest advice on using AI to support (not replace) your brand voice.

Connect with Dave on LinkedIn

Check out his agency at infrontmarketing.ca

PS - Subscribe to the Conversion Zoo podcast and join the gang!

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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/

If AI isn’t part of your business plan yet… you might already be left behind.

Lucas Erb is the founder of AI Experts, and he talks about what’s really going on at the cutting edge of AI, automation, and AI agents.

Lucas shares how small to mid-sized businesses can use AI tools to work smarter, move faster, and scale like never before (without hiring extra staff).

We talk about:

• Why most businesses get AI adoption wrong

• How to evaluate the right tools for your business goals

• The 3E’s framework for AI implementation: Experiment, Explain, Evaluate

• Why AI isn’t here to replace you, but it can make you (and your business) better

We also talk about the ethical side of AI, including hallucinations, alignment issues, and how to use AI responsibly in an ever-evolving world.

Because yes, there is a dark side to AI as well.

This one’s for the curious minds, the experimenters, and the business owners who want to future-proof their operations.

Learn more about Lucas here: ⁠AIExperts.com⁠

PS - Hit the subscribe button for more episodes on AI, strategy, and automation insights (because we're all in this *robot-apocalypse* together).

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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

How do you build a marketing strategy that actually works - not just with random content, but with a real ROI?

In this episode, I chat with Laura Patterson from VisionEdge Marketing, to talk about marketing strategy and what most businesses get wrong.

Laura explains why performance-focused marketing matters, how to align your marketing efforts with real business outcomes, and what it means to put the customer at the center of every move.

Say goodbye to random acts of marketing, throwing stuff at the wall, and hoping *something* works.

Say hello to strategic clarity, smarter KPIs, and marketing that helps your business grow.

Theres lots of laughs and metaphors in this one to keep things interesting!

You'll also learn which AI tools Laura uses in her agency, and how she's keeping things human-centric as well.

Connect with Laura here: VisionEdge Marketing

PS - Hit subscribe for more fun conversations all about AI, strategy, and marketing magic.

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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Is SEO dead? Not at all... It’s just evolving. And Michael J Buckabee is ahead of the curve.

In this episode, we talk about how AI search works in ChatGPT, and the future of digital marketing.

Want your content to show up where your audience actually hangs out, like Reddit, LinkedIn, and ChatGPT? Then this one’s for you.

We chat about:

• The Biscuit Framework for getting indexed in AI search

• Why content repetition boosts your ranking with LLMs

• How AI search will fragment the way we find information online

• Why Gen Z uses AI as an operating system, not as a search engine

• “Siteless SEO” — what it means and why it matters

Plus, Michael shares his favorite tools (Gemini, Anthropic’s Console, Cursor) and why he’s optimistic about the impact of AI on knowledge, education, and SEO careers.

Connect with Michael: knowatoa.com

PS - Subscribe to the podcast for more marketing strategies using AI and SEO.

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Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠

Conversion Zoo on Spotify: ⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠

Conversion Zoo on YouTube: ⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Want to automate the grunt work in your podcast business (or any content business) without sounding like a robot?

In this episode of Conversion Zoo, Ellie chats with Vince, a podcasting expert and producer about how he’s using Custom GPTs to streamline content, pitches, newsletters, and more (and saving 8+ hours per week).

We talk about:

• How Vince writes guest pitches + social content with AI

• The right way to train a GPT to sound like you

• When to automate vs. when to go manual

• The ROI of AI tools (in time, money, sanity)

• Why authenticity and niche matter more than ever

We also go deep on the emotional side: the perfectionism trap, hiring vs. automating, and building a business you love.

Connect with Vince: freepodcasthelp.com

Check out his podcast: It’s Not Just Talking

🔥 Don’t forget to subscribe for more AI-powered marketing magic!

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Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠

Conversion Zoo on Spotify: ⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠

Conversion Zoo on YouTube: ⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing