The Conversion Zoo Podcast

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

What happens when a therapist goes headfirst into the world of SEO, AI, and content strategy?

You get Melanie Gorman, a marketing unicorn.

In this raw and insightful episode, Melanie shares how her background in therapy shapes her approach to SEO and digital marketing, especially for mental health professionals.

We talk about the power of finding your authentic voice in an AI-saturated world, and why psychographics matter more than ever.

We explore:

• How ChatGPT boosts creativity (and won her a client)

• Smart ways to use AI for brand voice and content without sounding robotic

• The evolving role of SEO in an AI-first search world

• Why curiosity (not fear) is your best AI strategy

Whether you're a therapist, a marketer, or just AI-curious, you'll walk away with practical, grounded advice to stay sane while scaling your business.

Enjoying the podcast? Hit the subscribe for more fun conversations about AI, marketing, and entrepreneurship.

Check out Melanie’s work here: https://crownsvillemedia.com/

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Check out Conversion Zoo here: https://conversionzoo.com

Conversion Zoo on Spotify: ⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

⁠Conversion Zoo on Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠

Conversion Zoo on YouTube: ⁠https://www.youtube.com/@elliemcintyree/podcast⁠

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Josh Thompson, owner of Brightbeam SEO, takes us behind the scenes of mastering AI‑driven marketing for local and service‑based businesses and SEO.

In this episode, we unpack:

• His entrepreneurial journey: from a financial leads startup to an addiction clinic, and now Brightbeam SEO

• How AI tools like ChatGPT evolve regularly in his SEO workflows

• The clear difference between traditional SEO and Google Maps local search and the impact of AI on search rankings

• Why reviews and GMB optimization now outrank backlinks in the local search game

• Step‑by‑step strategies like social listening, for combining AI sales training with human judgment for smarter SEO

Josh shares his breakthrough “wow moment” using AI to create college‑level AI data analysis, his 6‑month tool‑update cycle, and tactical tips to avoid Google Business suspensions.

Connect with Josh here: Brightbeam SEO

Listen now—and don’t forget to hit subscribe to keep up to date with all things AI and marketing.

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Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠

Social listening: https://brand24.com/blog/what-is-social-listening/⁠

AI data analysis: https://www.luzmo.com/blog/ai-data-analysis

AI sales training: https://www.exec.com/

Check out employee file management software: https://www.hrpartner.io/features/employee-records.html

#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.

We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels). 

John talks about why effective marketing still comes down to knowing:

1) What you want (i.e. what your goal is). 

2) What good marketing + copywriting looks like

We also talk about why prompt writing is becoming the most important skill in the new AI era.

This episode has lots of practical tips plus a philosophical deep dive on creativity. Learn how to future-proof yourself as a marketer in an AI-driven world.

You’ll also hear how tools like an AI receptionist change the daily routine for many teams, freeing time for deeper work.

Whether you're using AI for client work, cold outreach automation, brainstorming, life admin, or as a therapist, John's insights will help you use these tools better, faster, and more creatively.

Connect with John: Drop Dead Copy

For more info + all episodes, visit https://conversionzoo.com/

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Best cold outreach automation tool: https://instantly.ai/

AI receptionist: ⁠https://smith.ai/

Running a HVAC business? Try HVAC management software: https://www.fieldpulse.com/solutions/hvac-r

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Des Dobreva doesn’t just teach branding — she lives it.

From surviving cyber-bullying and suicidal thoughts to building a globally recognized personal brand, Des turned her inner fire into a business empire.

Now known as The Branding Queen, Des helps creators, coaches, and rebels build unforgettable brands that connect, convert, and cause a stir.

She’s built a thriving online business, a loyal community, and a movement that says:
 You don’t need to play nice.
 You need to own your story.

Inside this episode:

• How Des transformed rage into rocket fuel for her brand
• The mindset shift that took her from dishwashing in Denmark to launching a global business
• The truth about personal branding (and why most people get it wrong)
• How to build a brand that punches through the noise — without faking it
• Why your pain, story, and raw truth might be your biggest marketing asset

If you’re tired of boring brands, cookie-cutter messaging, and holding yourself back — this one’s for you.

Click here to get the free mini-training from Des.

Connect with Des Dobreva:

• Instagram
• Facebook
• desdobreva.com

Have questions or want help with your marketing? Email me here: [email protected]

For more info + all episodes, visit https://conversionzoo.com/

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

What do you do when everything in your business goes wrong?

Arne Giske has a “sh*t-fan map” — yes, that’s exactly what it sounds like — a plan for when life and business go off the rails.

But this episode isn’t just about surviving chaos.

It’s about building real momentum in your business — through audience-building, strategic pricing, and the kind of community that prints money (and memes).

Arne grew his Facebook group to over 80,000 raving fans. Then he turned that audience into a course business — in less than a year. All without complex funnels or huge ad budgets.

Inside this episode:

• How Arne used memes to grow a Facebook group that converts like crazy
• The psychology of raising your prices (without losing your mind)
• How to actually sell without ads (and what to do when Facebook bans you anyway)
• Why solving bigger problems is the shortcut to making more money
• What it means to live your business lifestyle — from Seattle pedi-cabs to international ventures

If you're building an audience, selling offers, or just want to avoid a total meltdown… this episode is for you.

Connect with Arne here:

• Insider Investors Club
• Facebook
• Millennial Entrepreneur Community
• Facebook Groups For Profit (Arne’s FB group course)

Have questions or want help with your marketing? Email me here: [email protected]

For more info + all episodes, visit https://conversionzoo.com/

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Welcome to the first episode of Conversion Zoo! If you’re an accountant or financial advisor wondering what SEO is and why you should care, this episode is for you.

I’ll walk you through the basics of Search Engine Optimization (SEO) and how it can help you attract more clients online. As a former accountant turned SEO expert, I know how technical this field can be—and why most marketers don’t understand the unique challenges accountants face.

In this episode, you’ll learn:

1) What SEO is and why it matters for your accounting firm
2) The three key components of SEO: keywords, backlinks, and technical optimization
3) How Google ranks accounting firms and how you can use SEO to stand out

Most accountants rely on word-of-mouth and referrals, but SEO is a game-changer if you want to grow your business in a predictable, scalable way. I’ll break it down in simple terms so you can start seeing results—without feeling overwhelmed.

Get my free guide here: https://conversionzoo.com/seo-for-accountants

Have questions or want help with your marketing? Email me here: [email protected]

For more info + all episodes, visit https://conversionzoo.com/podcast

Check out test automation tools, useful when developing a website: ⁠https://bugbug.io/blog/software-testing/codeless-automation-testing-tools/⁠

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Need to keep your hand on your website's pulse? Check out website monitoring tools: ⁠⁠https://betterstack.com/community/comparisons/website-monitoring-tools/⁠⁠

Try ⁠ProcureDesk⁠ if you want your procurement to run smoothly: ⁠https://www.procuredesk.com/⁠

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