The Copernican Shift

Every year, Sprinklr partners with Forbes and LinkedIn to present a list of the World's Most Influential CMOs. And every year I get questions about how the list was curated and ranked.

In this episode, we'll look at the process and criteria for building the list, along with some thoughts and ideas about how to use your influence to help your company.

https://sprinklr.com/worlds-50-influential-cmos-2020

Well, darn it. We missed CX Day (it was the first Tuesday in October). And, full disclosure, I didn't really know CX Day was a thing until this morning. But that doesn't mean we can't talk about it now.

In this episode we celebrate CX, talk about the Customer Experience Professionals Association, have fun with The Iron Giant, and give you a peek behind the scenes of The CXM Experience.

If you want to understand your customers, you need to understand their intentions. Modern channels can help. But how do you possibly sift through and analyze the billions of messages sent every day? Fortunately, help is here. In today's episode we look at how AI can help you understand customer intent, and improve their overall experience.

Science fiction, collectible toys, and a frictionless online shopping come together to create a customer experience perfect storm — in a good way.

In today's episode we look at how Shopify is removing online shopping barriers to make it easier to succumb to impulse purchases. Because who doesn't need a Space 1999 stun gun and comlock?

You know you need to accelerate your digital transformation. You know you need to embrace modern channels in order to be able to connect with your customer and prospects. In episode #6 I gave you three steps for getting started. Here are three more to keep you going.