Social content shared by employees gets 8X more engagement than the same content shared by a company. That’s why building an employee social media advocacy program is the secret ingredient to increasing pipeline and deal size, improving brand recognition, and attracting top talent.

Humans are communicators. We always have been. Throughout history our communication channels have changed, but the desire for connection remains as strong as ever. That’s why modern channels are so important, and why you need to be where your customers are.

As the US election inches toward resolution, we take a look at political marketing, polling, focus groups, and why your B2B marketing absolutely must focus on value.

In today’s episode we take a road trip from New York to Florida, and look at how customer experience can impact the perceived quality of a product. It’s a story about trust, semi-autonomous cars, and dog treats.

What do you do to reverse 17 consecutive quarters of declining revenue? You listen to your customers, learn what they want, and give it to them. This is the story of how All-Day Breakfast became a thing. And why you have modern channels to thank for your afternoon Egg McMuffin.