The Copernican Shift

It's Stress Awareness Month, and the Breath Yogi is here to help. Neha highlights strategies to keep stress under control, and then guides us through some breathing and meditation exercises to calm your mind.

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I've never met a CMO who isn't resource constrained. Whether you're a startup, or a Fortune 500 company, we're all asked to do more with less. Today, Gtmhub CMO Jeremy Epstein shares his unique perspectives on being a CMO at early-stage startups. We talk about how building communities of like-minded people can help you break out of the pack, and the magic of micro-experience moments that can enhance your brand.

You can find Jeremy on LinkedIn (www.linkedin.com/in/jer979/), or sharing his marketing thoughts at blog.neverstopmarketing.com.

Brands, products, or companies that define a new category -- and become the design standard for that category -- derive most of the profit from that category. It's a simple idea, but a challenge to execute. Peter Goldie, category designer and advisor, joins me today to talk about his real-life experience helping companies create categories that drive real business value.

We also talk about his time at Macromedia, the meteoric rise and fall of Flash, and Al Gore's chicken hypnotizing stories.

You can find Peter at: https://www.linkedin.com/in/pgoldie/

Smart brands are moving beyond social listening and are using modern channels to drive revenue growth. To that end, you need more than community managers, you need a real social strategy, backed by actionable data. Today we're (almost) live from Ecuador with Julio Silva to talk about the future of online communication.

Julio is a seasoned consumer insights executive, with vast experience conducting strategic and tactical digital and social media initiatives at Fortune 100 firms. You can connect with him on LinkedIn.

It's Monday. That means it's time to slow down and enjoy some breathing exercises with our very own Neha Saxena, the Breath Yogi. And, as a CXM Experience bonus, Neha throws in some guided meditation. It's a perfect way to start your week.

Success in CXM requires people, process, and technology. You need people who embrace a customer-first mindset, and a culture that encourages it. You need playbooks that encapsulate your CXM process. And you need technology to make it all work. That's where we can look to the healthcare industry. They've gone through a best-of-breed vs. best-of-suite transformation, and we can learn a lot from their experience.

Really. Today I talk with David Feinberg, Senior VP and CMO for the Mount Sinai Health System, about the role of marketing in healthcare, where helping people get access to the care they need can literally be lifesaving. It's a remarkable look at the power of a marketing mission

David Feinberg is a senior marketing professional with a proven record of performance and innovation. He has deep experience in healthcare, across hospital, biotech and pharma, built on a foundation in acquisitions, new products and packaged goods.

Feeling burned out? You're certainly not alone. A recent Harvard Business Review study found that 89% of us said work life was getting worse, and 85% said their overall well-being had declined. But help is on the way. Today, in our regular Monday morning "Breath Yogi" series, Neha Saxena describes how to identify burnout, and two steps you can take to minimize its impact. You've got this.

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As marketers, we're tasked with representing our customers. That's why it's important to consistently add value to the customer experience. Jodie Sangster, CMO for IBM Australia / New Zealand, steps us through this customer value obligation. Plus, we talk about data-driven marketing, discover a brilliant idea for breaking down organizational silos, and learn about the history of the famed IBM "Think" slogan.

Jodie Sangster is an experienced executive with a diverse background in law, marketing, customer experience and digital transformation. You can follow her at: https://twitter.com/jodiesangster

A special treat today as we reprise one of our most popular episodes. And it's popular for good reason. Conversational Commerce is set to become the "next big thing" — enabling shoppers and sellers to transact directly through chat or social media. It's a way to meet your customers where they are. And it's truly revolutionary.