The Copernican Shift

We're talking about theater today. But not that kind of theater. Today's episode is all about the theater we perform in our daily lives in order to feel better about ourselves and our decisions. We all do it. And, as marketers, it's important that we understand why.

Procter & Gamble has been in business for more than 180 years. Clearly, they're doing a lot of things right. And one of those things is their persuasive selling format. Every salesperson at P&G learns the technique. And they all use it. In today's episode, I walk you through the five-step persuasive selling format.

We talk a lot about experiences here. But "experience" transcends digital engagement. There are life experiences too, which is why we're kicking off a regular Monday feature, just for you. Starting today, and for the foreseeable future, Neha Saxena, aka the Breath Yogi, will talk about the importance of breathing, and lead us through a quick breathing exercise that will prepare you for the week ahead. It's your chance to slow down for a few minutes, and literally catch your breath.

https://www.instagram.com/thebreathyogi/

My good friend and peer Carlos Dominguez (see The CXM Experience, Episode #41) has done something amazing. He has written a book. An entire book about a philosophy he calls TechNowism. For some reason, he has yet to publish it. But that won't stop me from talking about it here, because it's an idea whose time has come. TechNowism is a philosophy for embracing technology and adopting change. And you can learn all about it in today's episode.

We're 100! In podcast episode years, anyway. Who would have guessed we'd be able to come up with a hundred customer experience topics? But we did it. Every. Single. Weekday. And, don't worry, we're just getting started. There's so much more customer experience on the horizon. But to commemorate this centennial milestone, we pause to look at a few iconic brands which are also celebrating their 100th this year.

Today we wrap up our discussion with Neha Saxena as we talk about brain science and how to manage those triggers that hijack our prefrontal cortex. Plus, I finally share my two-trip philosophy which is pretty much guaranteed to change your mindset and lower your blood pressure. It's the conclusion of our informative and inspiring 3-part interview with Neha Saxena, the Breath Yogi.

https://www.instagram.com/thebreathyogi/

The hero's journey is a classic story structure where a literary character overcomes conflict to reach stasis, and is transformed in the process. In part 2 of our interview with Neha Saxena, the Breath Yogi, we look at her real-life hero's journey, and how it has impacted her life, her career, and her health.

https://www.instagram.com/thebreathyogi/

Today we welcome Neha Saxena, aka, The Breath Yogi, as we launch a (semi) regular Monday feature on mindfulness. But before we do that, we're going to take a few episodes to get to know Neha, including the movie-worthy twists and turns, coincidences, and fate that brought her from a small village in northern India to the US. It's a fascinating and inspiring story. And we're only just beginning.

https://www.instagram.com/thebreathyogi/

One of the greatest gifts management can give to a team is the gift of consistency. The team needs to know what you want to see, and how you want to see it. P&G, the world's largest consumer goods company, has mastered this principle through a recommendation culture.

At P&G, they make decisions using a formal recommendation. It's not a form. It's a way of thinking. And we explore it today on the CXM Experience.

Read my blog, and see a recommendation template here:

https://www.copernicanshift.com/building-a-recommendation-culture-how-to-write-a-pg-reco/

People love to receive. But they also love to give. When considering experiences, don't think only about what you're giving someone — think about what you can enable them to give to others. For example, I love driving my DeLorean. But people around me seem to love it just as much. That's why I've always said driving a DeLorean is about "smiles per gallon." Today we go back to the future as we learn about building better experiences.