The Core Truth with Peter Hernandez

Doing the front load effort, the work now, is efficient. If you don't want to forget about anything, do it now.

You should pay more attention to your existing database over prospecting. Make sure your database is organized.

Nobody forgets their first sale. It was a great day when I got my first sale! What other profession can give you such thrills?

Great marketing ideas are not your business. Don't copy every agent you see. Be consistent and simple.

Always avoid toxic clients. You can never change them or make it work with them totally. There's no deal worth it.

The wealth is in the ownership of the real estate. This is where you can make your money and get wealthy.

It's very important to distinguish between two types of work: productive work & important work. Productive work is done to create your business. Important work is your marketing, admin, and paperwork. Don’t focus too much on one or the other. You have to do both.⁠

Dina Goldentayer, Miami Beach's premier real estate agent, dominates the luxury waterfront market. With $750M+ in sales volume in 2021 & recognition from The Wall Street Journal, Forbes, and The Real Deal, her success stems from client trust, a comprehensive marketing strategy, and achieving top dollar for sellers...

Use this when qualifying buyers and sellers:

Real estate is normally seasonal. Realize that we're back to normal times - don’t panic, the market is still really strong.