The Core Truth with Peter Hernandez

The Core Truth with Peter Hernandez

By Peter Hannis HernandezBusinessEntrepreneurship
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The Core Truth with Peter Hernandez episodes

  • Economic Downturns

    216 views Mar 8, 2023How do I transcend economic fear & uncertainty? I always start by looking at the opportunities that exist amidst the chaos... 🔍

    👉 First, I ask myself, “What can I do to take advantage of what’s going on?” In every downturn, there’s a chance to seize new opportunities, but you have to be willing to look for them.
    👉 Secondly, I evaluate my past actions & results to identify patterns that can be improved. For example, I invest in my sphere of influence as a realtor & increase advertising efforts when others are pulling back.
    History shows us that economic downturns & recessions are not uncommon. Having been through 8 recessions myself, I know they can be challenging, but they’re always short-lived. By WORKING HARD & STAYING FOCUSED, I was able to come out ahead. Keep moving forward, and before you know it, the economic uncertainty will be a thing of the past. ⏩

    3 min
  • How We Started Teles Properties

    If you’ve ever wondered how to turn a simple idea into a successful business, let me tell you about how Teles Properties got started...

    It wasn’t a one-person endeavor, but a collaborative effort between three friends who shared a passion for real estate. It all began with an invitation to listen to a proposal, which turned into a think tank of ideas. We reflect about the flaws we saw & then asked ourselves, “What if we started our own company?” 🧠
    That question sparked a year-long journey of hard work, dedication, and unstoppable momentum. With our solid business plan in hand, we took it to the market & were thrilled when it was accepted. 🎯
    ❗So remember, success is rarely achieved alone. It’s about the bond between people who believe in each other, share a common goal, and are willing to put in the hard work to make it happen. 👈

    2 min
  • Fight Gravity

    Life can be a constant battle against gravity & inertia, both determined to bring us down. But we can't let these forces win. We have to fight back & push ourselves to new heights... 🧗‍♂️

    Recently at a CrossFit class, we had a challenging workout that culminated in four 400-meter sprints. Now, I'm 70 years old & surrounded by younger, fitter athletes...
    It would have been easy to just go through the motions, to cruise through those runs & make it look like I was doing great. But that's not how I operate. I decided to take on gravity and give it my all. 🏃‍♂️
    👉 How you do one thing is often indicative of how you do everything. Face every challenge like it's important. No matter how you feel. That's discipline. And discipline is freedom.

    2 min
  • #TheCoreTruth with Bill Begert: The Art of Real Estate

    Meet Bill Begert, a seasoned professional with over two decades of experience, specializing in brokerage operations, process conception, project management, and communications. With an impressive track record, Bill brings a wealth of expertise to the table.

    In January 2018, Bill embarked on a new chapter, joining Douglas Elliman California. Prior to this, he had a long & successful tenure at the renowned New York-based brokerage, Corcoran.

    47 min
  • Don’t Work for Free

    These are my little litmus tests to make sure that clients are ready and willing to transact with you...

    1️⃣ Are they working exclusively with you or are they working with everybody?
    2️⃣ Are they ready to transact right now if they find the right property or the right buyer?
    3️⃣ Are they taking all the relevant steps—showing up, putting the checks in escrow, signing agreements, coming to terms?
    4️⃣ Are they making and keeping appointments with you?
    If your clients meet all of these criteria, you have great clients! But if they don’t, it’s time to get out there and prospect.⁠ 🔍

    2 min
  • Company Culture

    Earlier in my career, I had a top producing agent in our company who was rude, opinionated and made everybody else in the office feel uncomfortable. 🚫 As a leader, I had to confront the issue head on and have chat with this agent. 🗣️ Guided by my principles, I was ready to choose the company culture over this agent...

    So I prepared myself for the discussion and thought if this agent could change their behavior, maybe we could still keep them on board. As we got into the discussion, the agent said something along the lines of, “do you know that I’m wanted everywhere, I can even get a better deal than what I’m getting here!” 😤 Although this was difficult choice to make at the time, their response made it much easier to do the right thing and let that agent go be successful somewhere else! 👋 After the agent left the company, we had 5 new agents join our team because they felt more comfortable with our company culture. 💯#PrinciplesOverPeople 👈

    3 min
  • #TheCoreTruth with Heather & Learka: Coast to Coast

    Meet Heather and Learka - the dynamic duo in real estate who have been inseparable since they officially teamed up in 2006. Their partnership has thrived across multiple platforms, from Coldwell Banker, Teles Properties, to their current position at Douglas Elliman, contributing to one of the most significant real estate mergers in the country...

    Together, they have sold hundreds of millions in property, championed worthy causes, & tirelessly served communities from LA to London, & beyond. Their clientele spans across California, New York, Australia, Hawaii, the Coastal Carolinas, South Africa, and more, earning glowing recommendations worldwide. Their greatest endorsement, though? It comes from Learka’s daughter Maxine, who proudly proclaims they are “the best at houses and work” and “get houses for everyone." Testament to their unparalleled dedication & excellence in the world of real estate.

    39 min
  • Be a Consultant

    The heart of real estate is the goal of improving lives and creating wealth. That’s why we need to approach each client with a focus on understanding their goals and priorities. ⁠

    ⁠
    If you come from a place of service, honesty, consultation, & trying to do the best thing for your clients, success will follow.

    3 min
  • Marketing Dollars

    I spend marketing dollars and I use my own money. Here's how to spend the marketing dollars:

    1) Video Content
    2) Social Media
    3) Geo-Farming
    4) Events

    3 min
  • Agent Opportunities

    Agents! This is your moment. This is the time to grow your market share, to grow your business, to build your team. But you need to do it differently...

    2 min

About The Core Truth with Peter Hernandez

From the publisher's feed

Host Peter Hernandez brings you The Core Truth—a masterclass podcast for real estate agents worldwide, backed by over 50 years of industry leadership. As the founder of Teles Properties and former President at Douglas Elliman and Coldwell Banker, Peter shares unvarnished strategy, insight, and wisdom from the top.