The heart of real estate is the goal of improving lives and creating wealth. That’s why we need to approach each client with a focus on understanding their goals and priorities. ⁠

I spend marketing dollars and I use my own money. Here's how to spend the marketing dollars:

Agents! This is your moment. This is the time to grow your market share, to grow your business, to build your team. But you need to do it differently...

Doing the front load effort, the work now, is efficient. If you don't want to forget about anything, do it now.

You should pay more attention to your existing database over prospecting. Make sure your database is organized.

Nobody forgets their first sale. It was a great day when I got my first sale! What other profession can give you such thrills?

Great marketing ideas are not your business. Don't copy every agent you see. Be consistent and simple.

Always avoid toxic clients. You can never change them or make it work with them totally. There's no deal worth it.

The wealth is in the ownership of the real estate. This is where you can make your money and get wealthy.

It's very important to distinguish between two types of work: productive work & important work. Productive work is done to create your business. Important work is your marketing, admin, and paperwork. Don’t focus too much on one or the other. You have to do both.⁠