The Core Truth with Peter Hernandez

1. Marketing. Clients complain that they didn't market the property enough. A lot of that is just not showing the clients what you're doing marketing wise and keeping them up to date on every aspect of your marketing.  

So many agents qualify buyers by 'are they pre qualified with a bank?' Yeah, you got to get prequalified by a bank for sure, but I think that's the least important qualification for a buyer. I have four things that whether it's a buyer or seller, is the way to qualify clients to figure out whether or not you should be even working with them. If they hit all four of those requirements, I say work with them. Otherwise, run.

Like a great sports team or rock band, even a great movie. Every entity needs a very, very strong leader, somebody that represents the company. I think what you have to decide, is that you or do you need to have someone else do that for you? Either way is cool, but make sure you have a real strong person out front, leading the company, being that front person.

Am I mentally sharp? Am I physically fit? Am I emotionally balanced? Am I developing my spiritual side? These are the areas I focus on every day.

Working on yourself every single day to me, is one of the greatest gifts of life. To get a little bit better, incrementally better. I think this makes us a better person. It makes the world better. I think self improvement is a no-brainer. 

Have you ever wondered what your value proposition is? What's your purpose in your business and your career? Is it about you or about others? Which mindset do you think works better?

This is a question every business person and entrepreneur must ask themselves. Because if you market to everyone, you market to no one. Whether you're building your brand, building your value proposition, or even writing a business plan, identify your clients, your target market by considering their pain points, their dreams and aspirations and their fears. Because using the old theory, of spray and pray just doesn't work anymore, there's just too much out there and you have to specifically reach them.

Did you realize that other agents within your firm and outside your firm are your secondary clients? Let me give you three tips to build great relationships with other agents. I guarantee it, you'll get more deals done.

As a young man, when I entered the real estate business my dad pulled me aside and he told me, "your reputation is everything". He basically said this: it takes years to build a good reputation, but seconds to tear one down.

Maybe you're not sure. See if you have the proper support structure and systems in place. Here's a few things to consider. If you do all these things, you are guaranteed to be successful.

When you want to scale your business and you want to really grow big, the secret is getting a great operator because somebody that's really good at operations is going to give you the ability to scale. There are several things that operators do that are a unique skill set.