The Core Truth with Peter Hernandez

Everybody needs a coach. Top CEOs, top real estate agents, top athletes, all have coaches. When you're picking a coach, make sure they have what you want, make sure they have experience and have done well in what you want to do. And finally, make sure they get you.

At the end of the day, when you really think about why some people succeed and why some don't, I am convinced beyond a shadow of a doubt that it's work ethic because work ethic trumps intelligence.

When you finally sit down to do your business plan, I always recommend you start with a SWOT analysis. Here you consider your strengths, your weaknesses, the opportunities and the threats to your success.

We often hear about this concept of “there's no hero's welcome”. But what does it mean when we say no hero's welcome? For some reason, I don't know if it's jealousy or people are afraid themselves for not doing what they want to do, but people tend to try to discourage us from taking on whatever we want to do. There's always going to be those people that are going to tell you you can't do it or not be supportive. And that's why it is so important to always have people around you that support you, that care about you, that are going to support your dreams and goals. 

Anxiety, worry, burnout, hard time sleeping, no time for yourself, no balance in your life - we're facing this every day as real estate agents, and we aren't taking time to focus on the 5 pillars. The reason these things don't happen is because we want to be there for our clients and we want to be the best professionals we can.

We know inventory is really, really tight right now and we know it's super competitive out there. So if you want to get really, really good on your listing pitch, record yourself on video.

I was thinking the other day about when I go to the CrossFit gym, the people I work out with, whether they're at the college level or my age or anywhere in between, they're all so smart. They're all at the top of their fields and they're doing CrossFit, they're doing it consistently and they're enthusiastic about it. And then the conclusion I drew from that was that smart people think it's important to focus on fitness.

Is “vision” separate from “why”? Are they the same thing? I would actually say they're different, and I think they're both very, very important to actually accomplishing your goal. I might even put more importance on vision, because vision can become your why. “Why” is important too. But there's something about having a clear vision where you know exactly what you're going to build or exactly what you're going to do.

The Core Truth is a collection of my core truths in short video format gathered from over 50 years of experience in real estate. Can you handle the truth?

Too many Realtors and excuse my French, don't have a pot to pee in. Many even make seven figures if you can believe it. To get ahead, always take out your taxes first. Secondly, create a budget and stick to it. And finally do what we recommend to our clients. Buy real estate. That's how you get rich.