The Core Truth with Peter Hernandez

We all know that social proof is a key deciding factor in who we do business with. How's your social proof looking? When prospects Google you, what do they see? Google Reviews are an excellent source of testimonials for prospects. Use them.

A half loaf is better than no loaf. Here is a reminder to pocket your pride and win.

Success is in the details, and no one understands this better than Ernie Carswell. With a sharp eye for even the smallest aspects of a real estate transaction, he consistently delivers exceptional results for his clients. His commitment to precision is one of the reasons he's regarded as one of the most accomplished and respected real estate agents in the industry today.

Adapt to the current macroeconomic situation and spot the opportunity. Pay attention to what's going on in the world, don't become afraid of it.

For many of you early in your careers you are struggling to get your businesses going. For me, I spent ten long years trying to get my business going, kind of hitting that same mediocre level year after year, after year. It wasn't until I learned the skill of developing a positive mental attitude that my business and career took off.

One of the most important lessons I've learned as an agent, as a business owner, as an executive, as a manager, is learning to stay in my lane. If everyone stays in their lane and doesn't try to get involved in everything else, it runs more efficiently and smoothly. Stay in your lane.

I'm joined by Dave Werth, a leader, business coach, and Director of Business Development at Douglas Elliman. Dave has 15+ years of experience building, leading and consulting for businesses that range from start-ups to eight-figures in annual revenue and some amazing real estate agents you might know!

I've been around for 50 years doing this business, and I have never, ever seen a marketplace where inventory's so tight. For sellers out there, what a great time to sell. But this is for agents. Don't be afraid to take an overpriced listing right now. And further, don't even be afraid to call all of your clients and say, “if you could get a stupid price for your property, what would that price be” and put it on the market. So many agents are so stuck on having the listings of where they think the value is that they sometimes walk away from listings. What happens ultimately? Their competitor gets the listing. It doesn't sell. They get a price reduction and it sells. I have a saying, you can't reduce another agent's listing. List it, work it hard, if you can't sell it, you can always drop the price.

360 degree coaching means that I learn from you, you learn from me, and at every level in the organization, we can learn from each other. Not having a company of know-it-alls, leaving your ego at the door, but saying to the person that you're working with, "I want you to coach me on this". Because everyone has something to learn and everyone has something to teach.

Sometimes agents will say "it doesn't matter where I am, nobody cares. They just want to list with me." But I just completely disagree with that. If I'm at a company where the culture, the environment inspires me, motivates me, where I'm learning constantly, where people are smarter than me, where there's agents that are better than me, people fully engaged in the business there to help their agents, an environment of success, I'm going to do better. If the brand isn't really powerful, why are you there? I think company is extremely important. Yeah, they're going to list with you. I get that. But are they going to list with you more often at Company A, or are they going to list with you more often at Company B?