The COREntrepreneur Podcast

This is the audio recording of the workshop we held in August 2019 at our second location, Core Collective Dempsey. 

In this workshop, we discussed:

• How to shape your vision for the best possible life
• How to figure out what you need and want to take your personal training business from where it is, to where you want it to be
• What are the right marketing and sales strategies to achieve that goal
• How to work less with clients, and make more money
• You'll also discover the Core Collective Business Road Map that is exclusive to Core Collective Personal Training Residents only

As a bonus, You’ll also learn

• Why far too many personal trainers get trapped working inside a gym, working long hours for a low income
• The three areas you must focus on, earning more profit, gaining more freedom and having more clients
• The secret to business is becoming better at programming and package design and not just about learning more about exercise and nutrition

Enjoy!

Listen to what Personal Trainers have to say about growing their business with Core Collective.

Personal trainers spend so much time pondering fitness programmes and nutrition that they tend to neglect putting enough planning into their business. So, they often deploy trial-and-error business techniques that end up being super inefficient and simply don’t work. Trying different approaches is totally cool! The issue comes when people continue to copy something someone else is doing because it’s “supposed to work” but it isn’t working for them. They lose money because energy and resources are being put into something that isn’t bringing a return.

What if there was a way to systemize every part of your business so that you can thrive as a personal trainer, gym manager or studio owner? This would free up your time so that you can focus as much energy as possible on expanding your client base and your services. Jodi Rumack helps businesses thrive by harnessing the power of systems.

“I work with different clubs, studios, and in-home personal training businesses as well, to help them maximise their business. I basically take everything that they are doing right now and tweak it by putting in systems that work” – Jodi Rumack

Over the last sixteen years, Jodi has hired, trained and developed 1000+ personal trainers and managers across Canada; she has broken company records for GoodLife Fitness and PT Sales, which is the largest fitness club chain in Canada.

She has consulted with facilities to increase their revenue by 300+ percent, and has built teams and driven sales in clubs which has generated $800,000 a year. She’s been recognised as one of the top 500 employees at GoodLife Fitness.

• Jodi explains how every part of your business can be systemized to make it more efficient

• How effective organisation, punctuality and presentation are crucial if personal trainers want to get hired by a gym

• Why hiring social media managers, virtual assistants and bookkeepers should come before hiring personal trainers when you are starting your own studio

• Why cafes, shops and restaurants are great places to find employees for your gym

• How your business can benefit from hiring trainers who possess qualifications other than a PT Cert

• How to onboard new employees successfully with goal-setting, training and job profiling

• Why prompt feedback is important to help your trainers improve

• Why gym owners should help long-term employees who want to open their own business
• Why gym owners should help trainers focus on their own personal revenue goals than the revenue of the business

“You need to have systems because the small business owners are doing things on the fly every single time without taking the time to analyze what’s working and what isn’t, which will help them plan for the months/year ahead.”

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources., short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at https://corecollective.sg/blog

Connect with Jodi Rumack

Website: www.jodirumack.com 

When personal trainers are just beginning in the industry, they often find themselves working around 60 hours-a-week on one-to-one training with clients. Because these trainers are only earning when they are with their clients, they fall into a time-money trap where their income is tied to the schedule of their clients. This can cause trainers to neglect themselves and their loved ones as they find themselves constantly in the gym, training and earning money.

What if there was a way to break that cycle and earn passive income whilst you are away from the gym? This would allow you to have time for yourself and others to live a life that is on your own terms. Fortunately, Chris Dufey has the answer – by creating multiple streams of income. More importantly, Chris shows personal trainers and health professionals how to build their own online business.

“It is totally up to you. Take responsibility. Figure out it is only a few simple steps away from where you are now” – Chris Dufey

About Chris Dufey

Chris Dufey is a successful physique and conditioning coach who is a marketing advisor to fitness companies and ran his own highly successful personal training businesses in Sydney and Dubai.  

However, despite the success, he felt that he was stuck in a time-money trap. He was spending most of his time at the gym to earn money whilst missing out on being there for his family. The straw that broke the camel’s back was when he raced home from a day at the gym, only to miss feeding his baby and putting it to bed. As a proud father, this really hurt Chris. He decided to break free from the time-money trip, by relocating to Bali and focusing on online training and consulting. He says that this has been one of the best decisions that he has ever made. 

Show Highlights

• Chris talks about how he was stuck in the time-money trap with a successful business but no time for his family

• How missing putting his baby to bed was the catalyst for positive change

• Why personal trainers need to think about multiple streams of income to avoid the time-money trap

• Why personal trainers need to take responsibility for making this positive change

“The freedom factor is really important to me”

Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works.

The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want.

Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass.

Connect with Chris Dufey

Website: chrisdufey.com

Facebook: https://www.facebook.com/fatlossspecialist

Email: http://www.chrisdufey.com/contact/

Every personal trainer wants to have as much influence and success in the fitness industry as possible. That is only natural. However, many personal trainers don't really know how to go about becoming leaders who command respect and high incomes. There are certain plans that you can put in place in order to maximise your earning potential and influence in the fitness world.

Branding yourself and having a keen eye for marketing is especially important in today’s digital world. If you harness the power of your own brand and become a leader, then there is no limit to what you can achieve.

It helps to have a formula in place. Today’s guest Jonathan Perks has a very effective recipe for success: the eight steps for Inspiring Leadership. Each step is designed to maximise your potential in every area of your professional life.

“The Leader listens to people with palpable respect and an interest in where they are going next” – Jonathan Bowman-Perks

About Jonathan Bowman-Perks

Jonathan Bowman-Perks is a renowned leadership advisor, who has worked closely with some of the biggest businesses in the world. He has coached top leaders in global brands like Facebook, Amazon and Siemens and CEOs of many top Companies. He is the author of “Inspiring Leadership” which gives readers an insight into his methods.

He enables people to progress in their careers, opening up the possibility to greater earning power and increased job satisfaction.

He believes in keeping things simple. He wants to help you identify the key areas that benefit your leadership qualities. This will ensure that clients admire and respect your work as a personal trainer. 

Show Highlights

• How to determine what gives your life purpose

• Why focusing on mental health is important to improve your leadership qualities

• Why setbacks are important and how they can be used to build resilience

• Why branding and marketing yourself is important as a leader

• Why it is important to make a sustainable difference to those around you

“A leader has to persuade people to do things that they don’t want to do, and feel good about it.”

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.  

Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com

Connect with Jonathan Bowman-Perks

Website: http://www.jonathanperks.com/

Facebook: https://www.facebook.com/jonathan.perks.77?fref=ts

Email: http://www.jonathanperks.com/#

When we are starting out as personal trainers, there is a lot about the fitness industry that we have to learn. Most of us learn these things as we gain more experience through trial and error. Some of us seek out pearls of wisdom from seasoned veterans who have spent years in the personal training industry and have reached the very top of the profession. 

Some people think that they can go it alone and they end up ignoring some very good advice along the way. In such a competitive industry, it is important that trainers understand that there is no shame in looking for help.

If you’re looking for some home truths about the fitness industry, then you have come to the right place. 

Scott Laidler is a weekly columnist for the Telegraph newspaper, who has trained some of the biggest names in Hollywood. His article “The Ten Things That No-one Tells You Before You Become a Personal Trainer” has caught the attention of many people in the industry because of its insights. 

In this interview, he draws on all his experience to give you a run-down of the most insightful facts he has gleaned during his years as a personal trainer. Some of them might surprise you.

“Build your skill set away from fitness in order to succeed” – Scott Laidler

About Scott Laidler

In his ten year career, Scott has trained a wide variety of different clients. These have included Paralympic athletes and Oscar-winning actors. He has attracted the attention of Men’s Health and has been featured on the likes of Sky News. Currently, he is working for the Telegraph newspaper.

Having gained a vast amount of experience, he has been able to move into a mentoring role for other personal trainers. He sees the industry as one where people should share ideas and information in order to progress. This was his main motivation for writing the article that is discussed in the interview.

SHOW HIGHLIGHTS

• Why trainers should develop a skillset outside of fitness

• What makes the relationship between trainers and clients unique

• How a trainer’s health can be affected by their schedule

• How success relies on a client-focused approach

• How a trainer’s perception of time changes

“Work really hard for your first year because it usually takes 12-18 months to establish your client base”

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Nuzest. Nuzest premium nutritional supplements are formulated by global industry leaders and based on the latest scientific research.  These are in fact our go-to supplement for all things vegan. Personally, the clean lean protein bars and good green stuff bars are my daily snack go to… as they offer something that is quick, convenient and nutrient-packed that gives me balance when life demands a lot of me, and could also be a great supplement for your clients.  Anyway, go check these supplements out at www.nuzest.sg/. Nuzest is offering the listeners of this podcast a 10% off discount to try some of their products. So when you purchase, you’ll get 10% off by using the coupon code Core10 on the shopping cart page. 

Connect with Scott Laidler

Website: http://scottlaidler.com/

Twitter: https://twitter.com/scott_laidler 

Email: http://scottlaidler.com/contact/

Communication is easier than ever before. Computers and the internet allow us to reach out to people around the globe from the comfort of our own homes and offices.

Traditionally, personal training has been confined to the gym in face-to-face sessions or in the privacy of a client’s home. More and more personal trainers are turning to online training as a way to build up nationwide and international client bases. 

However, many trainers make the transition to conducting online courses without a clear idea of what this involves. What if there was a way to gain the necessary knowledge to become a world-class online trainer?

The Online Trainer Academy provides just that. The creator Jon Goodman aims to equip trainers with the tools that they need in order to create a successful online training business, allowing them to avoid common pitfalls. The course is fully certified, which gives online trainers legitimacy in the eyes of potential and existing clients.

“I teach people the business aspects of gaining clients online and building up a solid business structure” – Jon Goodman

About Jon Goodman

Jon Goodman loves to exercise, hates bad socks, and considers himself a key lime pie connoisseur. He is the creator of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy. 

He has sold tens of thousands of copies of his books, training programs, and courses. He has also been featured in Men’s Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others. 

He writes about personal training and enjoys philosophizing and experimenting with new media. 

Originally from Toronto, Jon spends his winters exploring the world.

SHOW HIGHLIGHTS

• How The Online Trainer Academy helps people to become online trainers

• The benefits of online training for clients, trainers and gym owners

• Why face-to-face training and online training is completely different

• The difference between seeking out a mentor and hiring a coach

“Being able to say to clients that you are a certified online trainer immediately puts you ahead of somebody else who just says that they can train that person online” 

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources., short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at https://corecollective.sg/blog/

Connect with Jon Goodman

Website: www.theptdc.com/ota

Facebook: https://www.facebook.com/theptdc/

Email: https://www.theptdc.com/contact-us/

Many of us hold onto negative thoughts and feelings, which hold us back in our lives. These negative emotions can prevent us from realising our full potential. This negativity may affect one area or several, whether that is our personal relationships, our work, or our attitude to money.

We become attached to our problems, rather than seeing them as a separate entity to ourselves. Learning how to let go of these negative emotions, doubts and fears will help us achieve our goals in life. Once we are able to do this consistently, then as personal trainers we can help our clients do the same. This will allow our clients to look at their weight loss goals objectively, rather than becoming wrapped up in a cycle of negativity.

“The Sedona Method is a way of simply letting go of negative feelings and impulses” – Tim McCavitt

About Tim McCavitt

Tim McCavitt is one of the world’s leading experts on the Sedona Method. Through seminars and one-to-one training, he harnesses the power of this method in order to help people improve themselves by letting go of their attachment to certain impulses or negative feelings.

He first came across the method in 1978, when he was just 27 years-old. He learned the fundamentals of Sedona from the method’s founder Lester Levenson.

Using the techniques that the Sedona Method encompasses, Tim has been able to forge successful careers in several different areas. These have included acting, production and real estate.

Together with his wife, he has been teaching the Method for the last 10 years as Sedona Releasing Worldwide. The seminars and one-to-one calls are designed to equip people with the tools that they need in order to start letting go of negative feelings and welcoming an overall feeling of positivity.

SHOW HIGHLIGHTS

• How Tim came to discover the Sedona Method and what he learned under the tutelage of founder Lester Levenson
• How people hold onto negative feelings to an extent where they see themselves as attached to this negativity.
• How people can ask themselves certain questions in order to get rid of this negativity and to welcome positivity
• Why the Sedona Method is something that can be practised every day and in every area of someone’s life.

“Sedona has nothing to do with anything but tapping into a natural ability that we all have as human beings to let go of any negative unwanted feeling”

Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works.

The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want.

Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass.

Connect with Tim McCavitt

Website: http://www.sedonareleasingworldwide.com/

Facebook: https://www.facebook.com/SedonaReleasingWorldwide

It can be argued that the fitness industry only goes skin deep. That is, the industry only focuses on body image and the aesthetics of staying physically fit and healthy. The mental side of personal fitness is largely ignored. This can lead to trainers feeling like they are unable to relate to clients properly. This can also cause problems for people in their personal lives. How can trainers improve the way they think about themselves and the way they view fitness?

“The best way to understand the human condition is to speak to people” – Pete Cohen

About Pete Cohen

Pete Cohen is one of the world’s leading keynote speakers on the subject of psychology. He has worked with high-profile clients, including the Arsenal football team during the time that they won the Premier League title whilst going unbeaten as “The Invincibles”, snooker player Ronnie O’Sullivan and runner Roger Black. He has also worked closely with BUPA in delivering training to fitness coaches about how they can deliver more effective weight-loss programmes.

Currently, he is running the Fitness Mindset Academy. This programme aims to equip trainers will the mental tools they need to get the best results with their clients. Pete believes that the current focus on physicality and outward appearance in the fitness industry could actually be harming personal trainers’ chances of feeling fulfilled in themselves and delivering the best service they can to their clients.

SHOW HIGHLIGHTS

• Pete talks about his success with previous clients, including the Arsenal football team
• How the fitness industry has an over-reliance on physical results and neglects the mental strategies that trainers need to have a balanced outlook on fitness 
• How personal trainers can focus on their mindset in order to deliver a better service to their clients
• How personal and financial freedom can be achieved by using these mind hacks

“The majority of people in our industry, they don’t really go anywhere and many of them fall by the wayside and maybe a lot of that has to do with the simple fact that they don’t have a strong vision of where they are going”

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.  

Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com

Connect with Pete Cohen

Website: https://petecohen.com/

Email: [email protected]

Listen to what Personal Trainers have to say about growing their business with Core Collective.