20 years in Finance. Imagine hitting your 39th Birthday and being the most unfit in your life?

Then hitting the age of 40 and losing 45kg! 

Listen in to learn how Lou, change his body and then change his… Career. 

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It’s how most personal trainers start out. They usually catch the fitness bug early. Begin working out in their teens, become their own success story and before they know it, they quickly become the go-to fitness and nutrition expert to their friends and family.

Have you caught this fitness bug? Are you loving the gym and working out? Ever considered a career in the fitness industry or perhaps just want to learn how to do things properly? 

Come and join us in this FREE talk. 

Former Multi Award Winning Personal Trainer, Joe Hanney, will share:

• 5 reasons why there has never been a better time to enter the fitness industry, regardless of age 
• The most common career change dilemmas and how to overcome them, revealed by people just like you
• Which personal training qualifications are best
• How to build a successful and rewarding career in fitness

Click on this link: https://changeyourbodychangeyourcareerjuly.peatix.com/ to reserve your spot!

For many, being involved in professional or top-level sport is the fulfilment of a lifelong dream. But not all sports careers can last forever; As Dan experienced. - Have you considered what comes next? It’s never too early, or too late, to think about your future.

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The very characteristics that have put you at the top of your sports career are the same traits clients of gyms find desirable. There are thousands of rewarding careers out there, Core Collective and the High-Performance Training Programme are hoping you choose a career in the fitness industry. 

Come and join us at this seminar, which is absolutely FREE, former Multi Award Winning Personal Trainer, Joe Hanney, will share:

• 5 reasons why there has never been a better time to enter the fitness industry, regardless of age 
• The most common career change dilemmas and how to overcome them, revealed by people just like you
• Which personal training qualifications are best
• How to build a successful and rewarding career in fitness

Click on this link: https://lifeafterprofessionalsportaug.peatix.com/ to reserve your spot. 

Born in Brazil, her mother - Italian. Lived in Wales as a child. Moved to London as a teenager. Worked at the prestigious Reebok Club, Canary Wharf. You'd think Flavia was living the dream. A personal trainer, in the City of London, life was good and working at one of the best clubs!

Listen in, to learn how this was far from the truth...

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Every year, thousands of people consider changing careers and some starting a career in fitness and health.

Ever wondered how it would feel to help others get in shape? 

Come join us, in this talk, you might just learn how.

Former Multi Award Winning Personal Trainer, Joe Hanney, will share:

• 5 reasons why there has never been a better time to enter the fitness industry, regardless of age 
• The most common career change dilemmas and how to overcome them, revealed by people just like you
• Which personal training qualifications are best
• How to build a successful and rewarding career in fitness

Click on this link: https://careerchangeauganson.peatix.com/ to join this FREE talk and reserve your spot.

Whether you are amid a life crisis, thinking of changing career or perhaps have changed your body through personal training and are now considering becoming a personal trainer yourself. 

It’s never too early, or too late, to think about your future. 

In this 10 episode series, I interview personal trainers from all walks of life... in the end you can make up your own mind, whether or not you'd like to pursue a career in the fitness industry and if you do, preferably you’d like to do that with Core Collective.

As a BONUS, you can also learn the 5 reasons why there has never been a better time to enter the fitness industry, regardless of age, in our SECRET Facebook Group. 

Here is how to get it the Bonus:

1. Request to join the Facebook Group here:https://www.facebook.com/groups/363989604317573/ 

2. Answer the questions upon entering the Facebook group

3. Enjoy the free content inside.

That’s it. Enjoy the rest of the series...

P.S. Having trouble finding me, send me an email [email protected]

Are you finding that client's are not showing up to appointments, cancelling last minute or when they do they're not that serious or are you just sick and tired of hearing the same old objections? 

• "I can't afford it"
• "Let me think about it"
• "I need to speak to my partner"
• "I don't have time"

If this describes your situation, then this episode is for you. 

During this episode, I will show you how to seduce a cold prospect from a free consultation all the way to them saying “Yes!” and becoming a happy client. Undercut common objections to convert the sale, and expertly push past “buyer remorse” by setting powerful expectations for a successful and electrifying client-coach journey.

If you would like a timestamped transcript where I've added the reason behind an action, a question, why I let the client speak for so long, etc.- basically the breakdown and know-how of how I pull this off with 1 out of every 2 consultations, then send me an email at [email protected] to request this and I'll get this over to you.

We all strive to train as hard as possible, whether that is in the gym or in the local jujitsu dojo. These habits can be hard to break, and the amount of time that we are spending in the gym could mean that other areas of our lives are taking a back seat. This also applies to entrepreneurs who are working around the clock in order to help their businesses grow. But instead of training or working longer, what if we started to train and work smarter? This requires an approach that takes care of the mind as well as the body.

“Find exactly what you are looking for and feel great about the process” – Erik Rokeach

About Erik Rokeach

Erik Rokeach is an entrepreneurial coach and trainer. After spending many years working tirelessly to build several businesses, Erik found that the workload and stress that he had exposed himself to was taking a massive toll on his mental and physical wellbeing. He followed the advice of business coaches and yet he wasn’t making the money he wanted or expanding his client base in a way that was satisfactory.

He had sacrificed personal relationships in order to dedicate 18 hours a day to establishing himself as an entrepreneur, and yet he had very little to show for it. This attitude to his work ended with Erik lying in a hospital bed on the brink of a catastrophe.

He realized he had to change his methods and reduce his workload in order to work smarter and escape the entrepreneurial rat race. He moved into coaching other entrepreneurs, sharing his negative experiences and positive insights with others. This has seen him go from strength to strength.

Show Highlights

• How working obsessively for 18 hours a day nearly killed Erik, and how he decided to turn things around

• How breaking an obsessive working or training schedule can have a positive impact on the other areas of our lives

• Why he believes that coaching might what many trainers need to manage themselves better and to achieve greater success

“If personal trainers can help us get in shape, why don’t we have someone who is trained in helping the mind?”

The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources, short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at www.corecollective.sg/blog

Connect with Erik Rokeach

Website: http://erikrokeach.com/

Facebook: https://www.facebook.com/erikrokeach

Email: http://erikrokeach.com/contact/

The dedication required in personal training and bodybuilding can sometimes mean that we neglect other areas of our lives. This could be anything from being present in our relationships to striving for financial success. We can get locked into thinking that all we need to do to be content is to dedicate ourselves to punishing gym sessions and obsessive calorie counting. However, is it worth neglecting other areas of our lives in pursuit of greater muscle mass and perfectly sculpted abs?

“Many of us in the fitness industry who live it and teach it, don't really realize how much focus, energy and willpower it consumes” Skip LaCour

About Skip LaCour

Skip LaCour is a six-time drug-free bodybuilding champion, with over 30 years of experience in the personal development and fitness industry. He worked with Tony Robbins and appeared on infomercials seen by millions of people throughout America.

He specialises in helping men get their lives back on track, allowing them to face up to their challenges and overcome obstacles. He focuses on attitudes towards training, and how people can change their perceptions of how to lead a healthy and balanced life.

He runs the massively successful Manformation audio seminar course, allowing thousands of men to build their confidence and their leadership skills. He also provides nutritional information and supplements through his company Mass Machine Nutrition.

Also an author, his book Confessions Of A Recovering Bodybuilder will be out soon.

Show Highlights

• Why Skip turned to fitness in the first place

• How he changed his outlook once he realized fitness was having a detrimental effect on other parts of his life

• How Skip grew and developed his many business ventures, and what he has learned along the way.

• Why he thinks that the fitness industry spends more time celebrating problems than trying to provide solutions and how this can be changed

“I love fitness, I live it and I breathe it. I understand a lot more why I went down this route and I am starting to understand some similarities between all of us”

Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works.

The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want.

Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass

Connect with Skip LaCour

Website: http://skiplacourcoaching.com/skip-la-cour/

Facebook: https://www.facebook.com/manformationpage/

Email: [email protected]

Listen to what Dan Hammond has to say about growing his personal training business with Core Collective. 

Because training and personal fitness is intensely physical, we can often lose sight of the need to be self-aware in order to help ourselves and our clients. This understanding of our emotions allows us to know ourselves on a much more intimate level. This benefits everyone: the trainer will be able to feel better in themselves and they will become more effective at dealing with the root causes of why their client has turned to them for help in the first place. This can lead to greater and greater success.

“I ask the right questions and help things authentically fall together. Then the pennies drop and you become your own authentic man” – Kenny Mammarella-D’Cruz

As a child, personal development coach Kenny Mammarella-D’Cruz was forced to flee from Uganda to England with his mother after Idi Amin came to power.

He turned to extreme sports and worked on tight deadlines in order to distract himself from the pain and emptiness that he felt within himself. He realised that he had to change his mind set, so he went inward, and through a period of intense self-inspection was able to fully come to terms with his past.

From there, worked in development in Fiji, ran a health centre in Australia and collaborated with Mother Teresa’s Missionaries Of Charity Organisation.

He was also responsible for rebranding the sports supplement company Maximuscle, now known as MaxiNutrition. Currently, he is a coach and consultant, dubbed “The Man Whisperer” by Newsweek. His aim is to help men reach their ultimate personal goals through one-on-one sessions and group training.

• How many people get into the fitness industry as a means of coping with their childhoods
• How inhibiting patterns of behaviour can be changed
• How a trainer can gain a deeper understanding of their own self-perception in order to help themselves and their client
• How more and more men are seeking help in order to become self-aware

“I turn surviving boys into self-aware men”

Listen to the episode on Apple Podcasts, Spotify, Stitcher, Overcast, Castbox, or on your favorite podcast platform.

 The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.  

Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com

Connect with Kenny Mammarella-D’Cruz

Website: http://www.kennydcruz.com/

Facebook: https://www.facebook.com/KennyTheManWhisperer

Email: [email protected]

It’s been over a year since I last spoke on stage at a fitness conference. If you haven’t heard me speak specifically to the state of the fitness industry, this is the one to listen to. I slam gym management, charging by the hour, how you are the greatest asset to the gym but valued and paid less than the cleaner, why not to follow the US, UK and all the other countries you feel inferior too, the future, robots and way more. 

Read below and hit the timestamps and it’ll take you to that point in the audio

1:45 - Underpaid, undervalued, overworked, suppressed and controlled personal trainers.

7:16 - Success stories of trainers at Core Collective who have more clients, more profit and more freedom. 

7:46 - This would never happen at a Virgin Gym or any other Gym Chain in fact. Scaling beyond yourself. Only at Core Collective.

15:50 - Are you taking advantage of Alexa, Siri or Google Assistant?

16:45 - When I search 'personal trainer Singapore' in Google do I find you? 

19:00 - Trends and market research in the fitness industry that you must be aware of.

23:45 - Would you like access to 600 new clients? Here is how.

26:54 - What you can learn from Snoop Dogg and 50cent. 

27:16 - Charging by the hour (bonus blog post: https://corecollective.sg/blog/why-charging-by-the-hour-punishes-personal-trainers-for-being-good)

30:00 - Why you choose to charge less and one of the worst days of my life when I failed a client.

37:16 - The worst trainer gets paid more and why?

39:55 - How I killed one 2 one training in 2005

45:25 - Are you collaborating with other professionals? Siri responds...

45:54 - What you can learn from Apple, McDonalds and Subway.

53:52 - Would you like to meet for coffee, on me of course: https://promo.corecollective.sg/fitness-partner

Please provide us for your feedback. Tell us which part of the presentation spoke to you the most and tag Core Collective in your post and use the hashtag #thegymprison.

Prefer to watch the keynote? Go here: https://youtu.be/5U0auC3Q1so