In the digital world of remote working and video conferencing, it’s important for business owners maintain a healthy workplace dynamic in order to retain employees and continue growing! After all, growth happens from the inside out, right? On this week’s episode, we are joined by Kelly McLaughlan, co-founder and CEO of KME.digital, who speaks to us about how she has cultivated a productive yet fun workplace culture and her failproof hiring process that has allowed her to grow her team from 1 to now over 20 who are in for the long haul!

To learn more, visit the show notes.

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Are you looking to start running Google Ads? Or maybe you’re looking to level up the ones you’re already running! On today’s episode, our Google Ads expert, Chris Flook, is unrolling 5 simple Google Ads tips that can help you get started today or optimize your current campaigns.

To learn more, visit the show notes.

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Do you want to drive traffic, build awareness and increase your business sales? Then you should be using Google Ads to convert new customers! Google Ads are KEY to growing your business by generating leads that convert into real-life repeat customers. On this week’s episode, we’re joined by Chris Flook, Google Ads expert and Director of Digital Marketing at KME Digital. Chris gives us a run down on the basics of Google Ads, what they are, why you need them and how they can transform your business!

To learn more, visit the show notes.

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In a world where we work to live and live to work, it’s easy to get caught up in the hustle and put your emotions on the back burner. But that’s no way to live! On today’s episode, we’re joined by Dr. Sophia Godkin, a health psychologist, happyologist and therapeutic coach, who talks to us about how to tune into our emotions, gratitude and inner self to help us make better decisions, be better leaders and be happier!

To learn more, visit the show notes.

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Entrepreneurs have many different responsibilities on their plates. But have you ever stopped to think about what's on your actual plate? Are you inadvertently making poor food choices and creating unhealthy food addictions because of your lifestyle? On today’s episode, Dr. Nicole Avena, a research neuroscientist, author and expert on nutrition, talks about food addictions, how bad habits develop and the simple steps we can take to break them so we can start fueling our bodies instead of fighting them.

To learn more, visit the show notes.

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Influencers are everywhere. Why? Because they work! Successfully leveraging influencers and identifying the one who’s right for your brand can make or break a marketing strategy. On today’s episode, we’re joined by Christy Keane, a Navy veteran and NICU nurse turned full-time stay-at-home mom and motherhood influencer. We dive into what influencer marketing actually is, how it works and WHY it works. Plus, what you need to know if you want to work with influencers.

To learn more, visit the show notes.

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“Hiring.” We bet that word gives you mixed emotions. Whether you are looking to hire your first team member or add to your existing team, we are here to help guide you on the whens and whys of hiring. On today’s episode, Rachael and April discuss their personal experience of when and why they decided to build their team, the qualities they look for in a candidate and more.

To learn more, visit the show notes.

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This is NOT your typical TCD episode. This week the tables are turned when special guest Danielle Johnson (a soon-to-be ODU graduate and founder & CEO of House of Marketing) interviews Rachael. We dive into the founding of Mix+Shine and everything Rachael wants you to know about starting and running your own business.

To learn more, visit the show notes.

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ENOUGH with the limiting beliefs you tell yourself. Today’s guest, certified life coach Dr. Krystal Conner, explains how she helps women rise above indecision and self-doubt by transforming negative beliefs into attainable goals and accomplishments. In this episode, Dr. Conner and Rachael talk about how to channel healthy self-awareness, create a 10/10 lifestyle, stop chasing perfection and invest in ourselves. It’s time to stop staying “I can’t” and start saying “I CAN!”

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

What if there was a way to make marketing strategy easy that didn’t leave you questioning your efforts? In this episode, Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO model, breaks down how to marry the four types of media together to place your business ahead of the competition. You’ll learn about the different types of owned media you can create for your content marketing, where to expand based on goals, how to know when you need to pivot your strategy and so much more.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!