The Corporate Dropout

"Hiring." We bet that word gives you mixed emotions. Whether you are looking to hire your first team member or add to your existing team, we are here to help guide you on the whens and whys of hiring. On today's episode, Rachael and April discuss their personal experience of when and why they decided to build their team, the qualities they look for in a candidate and more.

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This is NOT your typical TCD episode. This week the tables are turned when special guest Danielle Johnson (a soon-to-be ODU graduate and founder & CEO of House of Marketing) interviews Rachael. We dive into the founding of Mix+Shine and everything Rachael wants you to know about starting and running your own business.

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ENOUGH with the limiting beliefs you tell yourself. Today's guest, certified life coach Dr. Krystal Conner, explains how she helps women rise above indecision and self-doubt by transforming negative beliefs into attainable goals and accomplishments. In this episode, Dr. Conner and Rachael talk about how to channel healthy self-awareness, create a 10/10 lifestyle, stop chasing perfection and invest in ourselves. It's time to stop staying "I can't" and start saying "I CAN!"

To learn more, visit the show notes.

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What if there was a way to make marketing strategy easy that didn't leave you questioning your efforts? In this episode, Gini Dietrich, founder and CEO of Spin Sucks and creator of the PESO model, breaks down how to marry the four types of media together to place your business ahead of the competition. You'll learn about the different types of owned media you can create for your content marketing, where to expand based on goals, how to know when you need to pivot your strategy and so much more.

To learn more, visit the show notes.

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Raise your hand if hearing the term "SEO" makes you want to run in the other direction? We've all been there, which is why we're excited to introduce today's special guest, Liz Watson. On today's episode, she's sharing 5 quick SEO updates you can make on your Squarespace website today to help you gain more quality website traffic. You'll learn how to use keywords throughout your site, types of behavior that Google DOESN'T like, and so much more!

To learn more, visit the show notes.

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While vanity metrics like follower count make us feel good and look "cool" in the eyes of others, follower number doesn't necessarily convert to paying customers. Tune in now to the finale part of our 3-Part Quick Marketing Tips Series! Kristina Knapp, a.k.a. the Instagram queen, is back to share 3 ways to engage on Instagram to grow your following. She breaks down the steps you need to take to grow a following of clients who actually want to buy from you!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

Welcome to part 2 of our 3-part Quick Marketing Tips Series! Today's guest, Kristina Knapp, is an Instagram queen who will be sharing 5 types of photos and videos you can shoot from home. You don't need a "pretty" space or a professional photographer to create attention-grabbing, scroll-stopping content.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

Buckle up, friends! This is Part 1 of our 3-Part Quick Marketing Tips Series, and we're starting off with a BANG. Today's guest, Kristina Knapp, is an Instagram queen who will be teaching us all about hashtags and how to use them to attract your ideal customer. You'll learn why hashtags were created in the first place, how to use keywords that your ideal clients are using, and so much more!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

The holiday season is right around the corner, so we're bringing up Google My Business again. Yes, it's THAT powerful for your brick and mortar store! Today's guest, Megan Coburn, is a Local SEO Strategist from Washington state who's just as passionate about Google My Business as April is. While SEO can feel somewhat cryptic and complicated, April and Megan break down how to utilize Google My Business so you can win at Local SEO.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

We're not going to lie, Facebook and Instagram ads can be a beast. But thanks to today's guest, you're not tackling them alone! Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram advertising agency that helps online course creators elevate their businesses and lives. Today she's sharing her best tips for running successful Facebook Ads for launching your online course!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!