The Corporate Dropout

During the lockdown, we watched as large and small businesses made massive changes to the way they operated. Now that lockdowns are being lifted, how do you make your pandemic business comeback when nothing is the same? In today's episode, we go over key items businesses need to implement before reopening. This includes how to communicate with customers and employees, parameters to opening and so much more!

To learn more, visit the show notes.

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John Nemo left the safest job he'd ever known to start his own business. Three months later, he hit six figures thanks to marketing on LinkedIn. In this episode April and John discuss why John recommends treating LinkedIn more like one-on-one virtual coffee meetings (and less like stuffy board meetings), the three steps that lead to successful permission marketing, and how content can help you win clients while you sleep.

To learn more, visit the show notes.

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If Facebook and Instagram newsfeeds are getting oversaturated, where are you supposed to put your social advertising dollars? On today's episode, Rachael + April dive into all the reasons why you should be creating separate Instagram Story campaigns to engage your audience. You'll learn why the types of ads and the images you choose for Instagram Stories are important, and how to create native-looking ads that your audience will want to engage with!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

If you've ever looked at working from home like hitting the jackpot, you're not alone in discovering that it's actually quite hard to manage. In today's episode, Rachael + April chat with Kristina from Elixir Media Co. about what it's like to set boundaries at home, how to create spaces that allow you to work creatively and how to manage time and set priorities when you have kids at home. Tune into today's episode to find out how you can thrive while working from home!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

Have you steered clear of Facebook Ads in the past? Give us 20 minutes to share why right now is the best time to invest in Facebook & Instagram Ads for your business. On today's episode, Rachael + April chat about what strategies you could be using to propel your business forward using a small ad budget and an email list. You'll learn how to choose the right images/video, what to write in the ad and so much more!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

If Instagram and Facebook go away tomorrow, do you have a way to stay connected with your customers and target audience? Building your business on borrowed land is not a risk worth taking––which is exactly why you NEED to get into the inboxes of your ideal customer. On today's episode Rachael + April chat about what it takes to build an email list from scratch that will serve your business for years to come.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

Sue B. Zimmerman was teaching moms how to use Instagram for their side hustles long before the platform became the marketing giant it is today. As an Instagram expert, Sue teaches thousands of business owners how to stand out in a sea of competition. Today she's sharing how success can sometimes mean quitting and how to shut down activities that no longer serve your goals. Tune in to learn how to create unique experiences and how to outsource tasks that keep you from moving forward.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

Pop the bubbly! We're celebrating episode #50 of The Corporate Dropout Podcast! To mark this milestone, we're chatting about all things podcasting. We go over the lessons we've learned, discuss what podcasting has done for our business and we share our best tips on creating a podcast people will want to listen to. Thanks for tuning in and celebrating with us!

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

How do you live the life of your dreams? Is it as simple as getting really clear about what you want and eliminating limiting beliefs? On today's episode, Rachael chats with podcast expert, business mentor, professional coach and Mindset Answer Man, Cliff Ravenscraft on how to create change that lasts. You'll learn what it means to get really specific on what you want, which actions you need to take and which actions you need to eliminate to create the life you've always wanted.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!

As social distancing becomes the new temporary norm, businesses everywhere are starting to move past their initial panic and shift into a series of "What do we do now" questions. On today's episode Rachael + April share ways that businesses can sell from a place of empathy and shift into a season of giving whenever possible. You'll also get some inspiration from other local businesses who are making the most of this time to offer something new and relevant to the times.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!