The Corporate Dropout

The global health crisis of COVID-19 has many small business owners in a panic over what they're supposed to do next. Many are asking themselves if they should be advertising and more importantly, how to keep the doors open. Today's episode with Mark Schaefer, globally-recognized author, speaker, podcaster, and business consultant, breaks down crucial moves that businesses should and shouldn't be making right now. Tune in for guidance on navigating your business through this changing environment.

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Does the word "sales" give you horrific flashbacks of going door-to-door selling Girl Scout Cookies? You're not alone! Today we're talking about all things sales. We'll cover how to sell your services without feeling gross AND how to create systems that won't have you giving away your creativity for free. Because, as April says in the episode, "There are no favors."

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Back in 1993, Jay Baer was the VP of Marketing + Sales at the very first internet company in Arizona. Fast forward to today, and Jay has become a well-known consultant and keynote speaker for creating talkable customer experiences. On today's episode, he chats "talk triggers" with Rachael and why businesses need to take great care when creating their own. Tune in to find out how you can get more customers for free using word of mouth talk triggers.

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Do you ONLY associate LinkedIn with job seeking? Did you know there's a ton of opportunity on this platform to expand your network and ultimately grow your business? On today's episode, we sit down to chat about all things LinkedIn and what each of us should be doing right now to grow our personal brand as well as our business. You'll learn: when you should be posting, what you should be posting and how to engage with others. Stay tuned for a special workshop announcement at the end of the show.

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In early November 2011, Gregg Rozeboom came up with the idea for Fruitive after struggling to find a healthy restaurant option for his parents who were visiting a new city. Within one month of having the idea, he signed a lease to a building in his hometown to get the ball rolling. Today, Fruitive has grown to five locations and counting. On this episode, Gregg shares with us how he took action to ensure his long-term vision would be successful.

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After spending the majority of his career learning what NOT to do as a leader, Mark Raper became the CEO of a public relations agency in 1996. In today's episode, he'll teach you why shared effort needs to equal shared reward, how he doubled then tripled his agency revenue, what emerging agencies need to prepare for in the future and how to work through some difficult but necessary decisions as a CEO.

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After being laid off, Andrea Vahl decided to stay home with her son and build a side hustle. She dove into blogs on Facebook advertising but was disappointed when she found a bunch of information that didn't resonate with her. Andrea discovered a hole in the market, and decided to fill it herself. From shoestring budget to full-time business, Andrea helps business and agency owners everywhere get more leads and make more money, all while traveling and speaking around the world.

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First we learned about the Design Sprint, then we solved big problems like a BOSS. Today we're giving you the run-down into what happened when we hosted our very first Design Sprint for a national food client. You'll hear real and raw insight into how we moved the needle for branding a new product in five days (a process that normally takes months) and how you can implement this process into your everyday life. Stay tuned for a special announcement at the end!

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Are you ready to cut through the BS of typical brainstorm sessions that end with, "I'll follow up later," but never actually go anywhere? Today's guest Jake Knapp spent 10+ years at Google Ventures where he created the Design Sprint, a five day "sprint" to get big, complicated projects off the ground. It cuts through the inefficiency of brainstorming to get real consumer feedback - and fast. It's exactly the kind of energy we're bringing with us into 2020!

To learn more, visit the show notes.

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Do you roll your eyes when you see another self-help book being promoted all over Instagram? Then you'll love today's guest. Alexis Rockley is author of Find Your F*ckyeah: Stop Censoring Who You Are and Discover What You Really Want, host of the voicemail-style podcast Call Me When You Get This, speaker and career coach. Alexis spent 11 years in the corporate world managing $55+ million dollars in annual business - but at the top of her game, she burned out.

Sifting through self-help books and Google (like any Millennial would), Alexis found her mission: to disrupt the self-help industry, which has too much fluff and not enough actionable advice.

To learn more, visit the show notes.

Connect with Rachael & April on Instagram!