Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.

This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City.

Learn more about the program here: http://tinyurl.com/cornellomni

Topics they cover include:

1. CES established as THE place where Retail Media rules the conversation
2. Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society
   adds GenAI to Search & Shop with Friends
3. Walmart Luminate/Connect Panel on insights driven advertising
4. Instacart partners with Google for offsite Shopping Ads
5. Instacart Caper Cart targeted ads in-store
6. AMC partners with Criteo (Melanie Zimmerman)
7. AMC uses CapGemini AI tools
8. Diana Haussling...baller!
9. Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
10. Sam’s Club brings AI to receipt scan at club exit
11. Streaming TV takes the lead
12. AI Content friction, rev share, brand safety & inclusivity
13. Intersection of changing mobility patterns and shifts in consumer behavior

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years.

But wait, they are actively the white label managed services provider for retail media publishers!!!! 

This episode is sponsored by IOPEX Technologies.

Follow Shiva on LinkedIn at: https://www.linkedin.com/in/shiva-ramani-216b52230/
Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/
Follow iOPEX online at: https://www.iopex.com/

Here's what we asked Shiva: 

1. What inspired you to start iOPEX - what unmet need did you build services for, and what is your vision for the company's future?
2. How does iOPEX differentiate itself from competitors in the industry and what are the key values or principles that guide iOPEX's business operations and relationship?
3. In what ways does iOPEX adapt to the changing landscape of technology and business services?
4. Could you share a recent success story or significant milestone that iOPEX has achieved?
5. What are the biggest challenges you see facing the cpg industry, and how is iOPEX positioned to address them?
6. Therefore what’s your take on retail media and what do you have cooking in this space?
7. How does iOPEX prioritize and ensure quality and customer satisfaction in its services? 

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses.

This episode is sponsored by Stratcache, the leader in in-store digital retail media solutions. Register to attend their NRF event "What's In-store for Retail Media" January 13, 2024 in NYC here: https://registration.experientevent.com/ShowNRF241/Flow/RMN?_gl=1*c7i4oi*_ga*MTM0ODc0NDY1NC4xNjk5OTg3Mjkx*_ga_39FVVE9CL0*MTY5OTk4NzI5MC4xLjEuMTY5OTk4OTYyNi42MC4wLjA.*_gcl_au*MTI4OTc4MDIxNS4xNjk5OTg3Mjkx#!/registrant//Member/

Toyin Kolawole is the Founder & CEO of Iya Foods, which creates everyday foods with a touch of innovation using African superfoods for nourishment and extra flavor.

Follow Toyin on LinkedIn at: https://www.linkedin.com/in/toyinkolawole/
Follow Iya Foods on LinkedIn at: https://www.linkedin.com/company/iyafoods/
Follow Iya Foods online at: https://www.iyafoods.com/

Justin Forster & Wale Forrester, who met in college as athletes, co-founded Hustle Clean, a performance hygiene company delivering personal active care products to people who want to do more and be more throughout their day, without compromise.

Follow Justin on LinkedIn at: https://www.linkedin.com/in/justin-forsett-29800670/
Follow Wale on LinkedIn at: https://www.linkedin.com/in/wale-forrester-mpa-32a680a/
Follow Hustle Clean on LinkedIn at: https://www.linkedin.com/company/hustleclean/
Follow Hustle Clean online at: https://hustleclean.com/

Nolan Koon is the Director of Omni Channel Sales at Every Man Jack, One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and the world around them.

Follow Nolan on LinkedIn at: https://www.linkedin.com/in/nolan-koon-9a3b0558/
Follow Every Man Jack on LinkedIn at: https://www.linkedin.com/company/everymanjack/
Follow Every Man Jack online at: https://www.everymanjack.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE  to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City. 

This episode is sponsored by Stratacache

Register for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networks

Follow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-rosen-024b161/
Follow Kevin on LinkedIn at: https://www.linkedin.com/in/kevincarbone/
Follow STRATACACHE on LinkedIn at: https://www.linkedin.com/company/stratacache/
Follow Scala online at: https://www.linkedin.com/company/scala/
Follow PRN online at: https://www.linkedin.com/company/prn/
 
In this conversation we discuss:

1. Talk a little bit about Stratacache and what you each do there?
2. Explain the event and the basic outline of the day
3. Talk about the guests you have coming...
4. Why now for an event like this?  What about the changing nature of media, and retail media, made it feel like the right time to bring forward the in-store agenda?
5. Who should attend?
6. What do you expect the key takeaways to be for an attendee - how do you hope people are thinking differently at the end of the event?
7.  What do each of you think 2024 and 2025 have in store for retail media networks?
8. Recap:  event details and signup process

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode....

Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/
Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/
Follow Walmart online at: https://www.walmart.com/

Here's what we asked Vinima : 

1. Take us through your career journey from being a masters in Engineering to a career in merchandising at the one of the world's most iconic retailers Walmart?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic to stay on top of these trends in go-to-market strategy?
5. New year, new you indeed. What does this mean to you, how are you setup for success in this space?
6. Business has changed again over the last 9 months, how are you adapting to driving demand and consumption for wellness in a marketplace where consumption has slowed down??
7. Your role in merchandising leadership requires significant knowledge across broad spectrums of the category. How do you keep your knowledge refreshed, and how do you translate that knowledge you gain to the shelf - online or at the store?
8. What advice do you have for other women wishing to pursue a corporate career in the Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023:

1. The end of Boxed.com
2. Omnicom & Albertsons Media Collective partners with trade desk
3. PepsiCo redesigns logo
4. Giant Eagle circulars March no, April yes
5. Kroger/Alb announce decision to sell over 400 stores to C&S
6. Who owns Taco Tuesday? Taco John won over Taco Bell.
7. No way Jose, Trade Joe’s very clear ECOMMERCE not a priority
8. Instacart adds AI component to search to allow flexibility with ask Instacart,
9. Amazon launches AI based PDP content populator
10. Amazon introduces AI based review summary that summarized sentiment
11. Food retailers spend over $13BN on tech investments in 2022
12. Amazon touts biggest prime day $12.7 BN
13. McDonalds launches cosmcs drink
14. Overstock rebrands as Bed Bath & Beyond
15. Instacart IPO
16. Rite Aid bankruptcy
17. Getir delivery buys Fresh direct from ADUSA
18. Many retail media networks emerge : HyVee, gulp, DGMN, maturity is on the way
19. IAB retail media standards

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s our annual OMNIES Awards episode!

Emcees:
Andrea K. Leigh
Melissa Burdick
Bryan Gildenberg
Sri Rajagopalan
Peter V.S. Bond
Liz Buchanan - NielsenIQ President, North America
Marta Bowles - NielsenIQ Chief Marketing Officer

Awards & Winners:

• Best eCommerce Retailer or Marketplace: Kroger
• Best Omnichannel Retailer or Marketplace: Target
• Best Retail Site Functionality: Sephora
• Best Retail Mobile App: Amazon
• Best Retailer for Supplier Partnerships: Walmart
• Best Digitally-Forward CPG: PepsiCo
• Best DTC CPG Brand Experience: NYX by L’Oreal
• Best Digitally-Driven Campaign of the Year: Mars Wrigley Halloween
• Best Omnichannel Insights Provider: NielsenIQ
• Best Retail Media Platform: Amazon
• Best Retail Media Measurements & Analytics: Albertsons Media Collective 
• Omnichannel Hall of Fame Inductees: Diana Haussling & Kristi Argyilan

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today.

Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/
Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/
Follow OrganiCare online at: https://www.organicare.com/

Here's what we asked Caroline : 

1. Take us through your career journey from Duke University to genotyping, to other leadership roles for brands, to babycare to now co founding and leading feminine care?
2. What leadership attributes have served you well over the years and championed your career success? Given that, a successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
3. You started organicare right before Covid - and it seems private investor funding has dried up over the last 2 plus years - how have you sustained business? 
4. Take us through the portfolio of organicare and the various need states it addresses. What unique proposition does it have for consumers? Why should they buy your products?
5. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends? Especially in the categories you are in privacy triumphs - how do you handle that? 
6. What is curoxen? How is it different from Organicare? Why do you have two websites?
7. How have you approached retail partnerships to drive scale? How are you doing this for Organicare? 
8. What advice do you have for other women wishing to pursue an entrepreneurial career?
   
   

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo.

Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Chad : 

1. Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role.
2. No successful leaders delivers plans and goals without successful talent surrounding them. What do you look for in good talent and how does one spot and champion good talent.
3. Business in 2023 looks very different than 2021 or 2022 which was rampant with inflation and supply chain challenges. A lot of food and beverage consumption seems to have slowed down - how are you adapting and delivering against this for your retail partners and the consumer?
4. We would love to hear your perspective on innovation. How important is innovation to the lifeline of beverages in our industry. How do you personally champion it at PBNA?
5. How do you evaluate success for your sales teams and what resources do you provide your team to help them achieve this success?
6. In the world of omnichannel, how important is content marketing and retail media to today's customer ecosystem?
7. What role does AI, technology, automation play in today's world of CPG & retail. How are you championing this for PBNA?
8. The last question is what we call fast forward, what trends to do you expect to start, stop or continue next 3 years, Where do you spend most of your time in learning new trends and applying them to PBNA.
   
   

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement.

This episode is sponsored by Stratacache.

Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/
Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/
Follow Buzzballz online at: https://www.stratacache.com/en/

Ben tackles these topics:

1. You've been involved in retail media since it's inception with PRN at Walmart - what's most exciting about the opportunity you have with the Walkbase solution at STRATACACHE today?
2. Talk a little bit about how Walkbase measures and assesses in-store traffic and what the implications are for a retailer looking to promise true metrics on in-store retail media?
3. How does Walkbase personalize this information - can it link in-store behavior to individual purchase?  How?
4. What are some of the differences with the Walkbase approach vs. other providers within the context of retailer cap-ex requirements and changing privacy rules?
5. What are the implications for retailers and brands to be able to translate in-store behavior into granular, clickstream style analytics?
6. What are some of the best in-class applications you see your client partners undertaking?
7. What's next for the world of in-store retail media?

Also, we discussed STRATACACHE'S upcoming event (partnering with NRF before their big show) on January 13, 2024 in New York City called "What's In Store For Retail Media"...for more information click below!

STRATACACHE EVENT: https://nrfbigshow.nrf.com/session/whats-store-retail-media-networks

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on Instagram: http://instagram.com/lararajj

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.