The CPG Scoop's Podcast

Ivonne shares her career journey that brought her to the US from Venezuela 20 years ago, and now spans multiple countries and multi-billion dollar brands.  She also shares how chaos has become her comfort zone, talks about the ever changing marketing landscape, her upcoming book, AND some bonus tips on avocado prep!

Jennifer and Risa discuss the state of eCommerce in Europe with  Efrain Rosario and Daniel Torres Dwyer, the FMCG guys.

Chris Horvath from Jackson Family Wines talks about his long career in CPG, his predictions for the next few years and why he chose ‘Dynamic’ as his description of the current state of the CPG Category.

In this episode Kathie Feng shares her personal and career journey.  Kathie’s work at Constellation Brands is focused on providing a frictionless experience to the consumer to drive brand affinity and conversion.

Josh Kovacs from Meta talks about shopper marketing  and how it is often misunderstood, the need for organizations to have a deep understanding of shopper behavior and new technologies that can help facilitate direct customer engagement.

This episode of the CPG scoop features Kathleen Perreault, Sr. manager Shopper marketing at Wells Enterprises. Kathleen discusses her career journey, which has included work on iconic brands such as Mac and cheese and ice cream for Hillshire Foods and Tyson Foods. She joins Jennifer Silverberg and Risa Crandall to discuss marketing today, with an emphasis on consumer-centricity. Kathleen shares how Wells' digital capabilities have developed over time in response to changes in the marketplace. She also offers advice for those entering or currently working in the CPG industry during times of change.