Join Matt Kuehlhorn on the Kooler Lifestyle Podcast as he learns about Mandeep Bhalla, Owner/CEO of Grow Nearby, a digital marketing solution for small local home service companies such as plumbers, HVAC, and electricians. He is also the host of his own podcast, Born For The Trades, a home service podcast! Growing up in India, Mandeep was fond of helping his father with various construction trades and projects and later on after coming to the US in 2015, connected the dots and realized that he was born for the trade. Treating his clients like family is all but normal for him now as he strategically works to direct business towards those who need it. Mandeep puts a large emphasis on content creation on all sorts of social media channels, whereas you're more likely to get business if your brand is consistently uploading text, picture, or video content. He stresses it doesn't matter what people might think of the content, as long as they understand your story through your brand and they are consistently seeing evidence of that story.