The Creative Flow Podcast

In this 2021 trend update podcast, we delve into the meaning behind macro trends, three macro trends and they are influencing customer behaviour and design. Plus an overview of design trends for 2021 in a range of product categories.

In this episode we will cover:

• Using trends
• Three 2021 macro trends
• How they relate to a range of product categories
• How to use them in your product development

Let me know your thoughts over on Instagram and if you liked this episode please tag where you are listening as I love to see! @creativeflowcollective

Intro music: FLOW by tubebackr https://soundcloud.com/tubebackr

Creative Commons — Attribution-NoDerivs 3.0 Unported — CC BY-ND 3.0

Free Download / Stream: https://bit.ly/tubebackr-flow

Music promoted by Audio Library https://youtu.be/MU-ng80Sf88

This stop stress killing your creativity guided meditation to bring balance back using our breath and releases stress so you can focus on your creativity.

It uses Nadi Shodhana, pranayama breath technique to balances the left and right side of your brain, home of the analytical & creative parts of us. We then move onto focusing on the sacral chakra to connect to our creativity.

Take a seat in a space you can relax in for a few moments and listen to this guided meditation.

Let me know your thoughts on this episode over on Instagram @arnoldandbird.

Following on from the last episode about how to get consistent with your product development, today we are covering how to get consistent with your marketing.

Both of these episodes are for product-based retail businesses so you can simplify, plan ahead and uplevel your sales. In the podcast we'll go in-depth on the following areas:

• Why you find selling difficult
• What is working for YOU!
• Learn how to serve over sales - it's all about what your customer wants!

This I am affirmation guided meditation focuses on a series of I am affirmations to encourage you to:

• Feel abundant
• Inspired
• Happy

It uses affirmations you can repeat and breathing techniques to relax into the guided meditation.

Take a seat in a space you can relax in for a few moments and listen to these I am affirmations.

Instagram @arnoldandbird

Consistently planning your content, is this something you currently do in your business?

Following on from The Consistent Sales Plan mini-series I ran live on Instagram in November I wanted to share some of those insights here on the podcast. This training is specifically for product-based retail businesses who want to simplify, plan ahead and uplevel your sales.

In the podcast we'll go in-depth on the following areas:

• Have a plan, rather than no plan at all
• Create a simple content calendar that works for you
• What to do when your energy is low and you don't feel like showing up

Consistent product development, is this something you currently have in your business?

Following on from The Consistent Sales Plan mini-series I ran live on Instagram in November I wanted to share some of those insights here on the podcast. This training is specifically for product-based retail businesses who want to simplify, plan ahead and uplevel your sales.

In the podcast we'll go in-depth on the following areas:

• Knowing why your products are unique
• Why you need to know who your customer and recipients are
• Work out what's working already by reviewing your sales
• Making sure you plan ahead for key events

The Pantone Colour of the Year 2021 has been announced and there are two of them! Ultimate Gray + Illuminating Yellow.

2016 was the only other time Pantone has two colours, in the two decades they have been doing the colour of the year.

I got together with my friend, Elizabeth Stiles who is a fashion brand consultant to talk about the Pantone Colour of the Year 2021.

• The meaning behind the two colours of the year
• How this meaning and the colours relate to the consumer mindset right now
• What we think about the colours!
• How to use the two colours in your product development
  • From using them literally
  • To using the meaning behind them
• How to use the colours in fashion, accessories, beauty, home, stationery and gifting
• How to use the message behind the Pantone colour of the year in your marketing and content
• Other accent colours that work well with these two colours

Our key takeaway is don't just focus on the colours and take them literally. But use the meaning behind them in your product development and marketing.

People can get so outraged about the colour choices! For me, I am always fascinated by the thought process behind colour and what the collective mood is at the moment.

Listen to the full episode for some new year inspiration. And do share your thoughts with us over on Instagram @arnoldandbird and @elizabethstilsuk

You can also find our Pinterest boards for the Pantone Colour of The Year below Joanne Elizabeth

I love a body scan guided meditation! So relax and unwind after a busy Christmas and a crazy year. Here is a body scan meditation to help let go of anxiety.

Take a seat or lie down in a space you can relax in for a few moments and listen to this body scan guided meditation.

Let me know your thoughts on this meditation over on Instagram @arnoldandbird.

This Elevate Your Curiosity episode is all about your product profit margin.

When I work with my 1:1 retail mentoring clients, one of the first things that come up is we look at their profit margins and how much money they are actually making.

You need to have a good profit margin on your products because this is the only place where your retail business is going to make money. The difference between what you sell your product for and what it costs you to make it. This profit is where you are going to make your money. And ensure that your business is a business and not a hobby.

You're looking for at least a 60% profit margin on each of your products. And if you want to wholesale, this needs to be 70 to 80%.

It's vital that you don't just pluck a number out of thin air. But really think about how much you sell your products for and then what are all the costs that go into this product too.

Let me know your thoughts on this episode over on Instagram @arnoldandbird.

Analyse sales by best sellers is a great way to identify new product growth areas and develop your product range. So today on the podcast I'm going to share how to analyse your sales and review your highest and lowest sales by total product sales and units.

If you do this already then great! I would recommend still listening in on how to deep dive into this form of sales analysis and what questions to ask to help your product development even further.

Even if maths isn't your thing then you can still easily learn how to analyse your data. Plus you can make it creative by getting curious and working out what's impacting your sales.

Want to buy the full digital download which includes four different ways to analyse your sales and work out how to use this data to inform your product development process? Then head to the shop:

www.arnoldandbird.com/shop

Let me know your thoughts on this episode over on Instagram @arnoldandbird.