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What would you do if you had 19 greeting card designs to finish—and less than 48 hours before the deadline?

When an email from Claudia Orengo landed in Delores Naskrent’s inbox with the subject line “I designed 19 cards in two days,” Delores knew there was a much bigger creative-business conversation waiting to happen.

Claudia is a graphic designer, watercolor artist, educator and online entrepreneur behind Heartmade and the Passive Income Growth Academy. She creates digital products and sells her work through platforms including Minted, Spoonflower, Patternbank and Zazzle.

In this episode, Claudia explains how she approached her unusually tight Minted deadline without expecting every card to become an elaborate masterpiece. 

She chose the tool that matched the time available, brainstormed before opening Procreate, worked in topic batches and reused existing artwork when her energy dropped.

Claudia is also very clear that she does not recommend creating 19 cards in two days as a normal working routine. The value lies in the decisions she made—not in turning an extreme deadline into a new productivity standard.

If you have a folder filled with patterns, paintings, illustrations or lettering but are unsure what to do with it, this conversation will encourage you to choose one manageable experiment and finish it.

Ready to try greeting card design for yourself? Join Delores’s free 5 Cards in 5 Days Challenge.

Listen to the full conversation and discover what can happen when you stop waiting to feel completely ready and take the next practical step instead.

Guest Links:
Website: https://www.heartmade.es 

Free Quiz: https://www.heartmade.es/quiz

Passive Income Growth Academy (PIGA membership): https://www.heartmade.es/piga

Youtube channel: https://www.youtube.com/c/Heartmadedesign/videos

IG: instagram.com/byheartmade

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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
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Could one 5 × 7 greeting card become your first step into commercial art?

In this solo episode, Delores Naskrent reflects on why greeting cards are such an approachable starting point for artists who want to think more commercially. 

A card gives you helpful boundaries: a recipient, an occasion, an emotion and a purpose. From there, one design can grow into a catalogue, a collection or even a licensing opportunity.

Delores shares lessons from her own years of selling cards at in-person markets, wholesaling to Canadian gift shops, licensing artwork through Russ, and selling tens of thousands of cards through Card Isle. 

She also shares encouraging examples from her artist community—including one student who sold 22,000 greeting cards in a single December after years of seeing little momentum elsewhere.

In this episode:

•           Why greeting cards can make commercial art feel more manageable

•           How occasions, recipients and emotions help guide a design

•           Why a disappointing marketplace result does not automatically mean your artwork is the problem

•           How one card can develop into coordinating cards, patterns, giftware or a collection

•           Why catalogues, experimentation and persistence matter more than waiting for one perfect design

•           How creative communities help artists find opportunities and learn through the messy middle

•           What Delores has learned from Card Isle, Greeting Card Universe and the new Giftettes marketplace

You do not need to feel like a professional greeting card designer before you begin. Start with card number one, learn what it teaches you, and decide what comes next.

Delores’s Five Cards in Five Days Challenge begins 21 September 2026:

https://deloresart-canada.kit.com/bf0739e10c 

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 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
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AI can save creative business owners time—but what happens when it begins replacing the creativity customers believe they are buying?

In this solo episode, Kaylie shares how her relationship with AI has changed since generative tools first became widely available. 

What began as curiosity and excitement has become a much more complicated mix of practical support, ethical questions and genuine frustration.

Kaylie explores the difference between using AI to reduce repetitive business tasks and using it to generate the artwork, products or creative identity at the centre of a business. 

She also discusses the flood of AI-generated colouring books, clip art, videos and other products appearing across creative marketplaces—and why context, transparency and creative authorship matter.

In this episode:

•  Why the novelty of generative AI has worn off for Kaylie 
•  How mass-produced AI content affects artists, makers and illustrators 
•  The difference between AI-assisted business tasks and AI-generated creative products 
•  Why solo business owners and large companies cannot always be judged in the same way 
•  How Kaylie currently uses AI for planning, automation, writing support and repetitive tasks 
•  The questions she asks before using AI within her own creative process 
•  Why human imperfections, decisions and developing skills still hold value 
•  How creatives can establish personal AI boundaries without choosing an extreme position 

This is not an episode telling you which side to choose. 

It is an honest conversation about changing your mind, questioning your tools and protecting the part of your creative work that can only come from you.

Listen, reflect and share the episode with another artist, handmade seller or digital creator navigating their own relationship with AI.

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course

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What happens when artwork you created yourself is suddenly labelled as AI?

In this episode, Kaylie and Delores explore the increasingly complicated difference between AI-generated and AI-assisted creative work. 

They discuss reports of Instagram adding AI information labels to content edited with Canva’s background remover, why a single label can misrepresent hours of genuine creative work, and the effect that misunderstanding can have on an artist’s reputation.

They also have an honest conversation about where they personally draw the line with generative AI. 

Is using an AI-generated image for a temporary marketing graphic different from selling generated artwork as your own? 

Does every use need to be disclosed? 

And how can small creative businesses make practical choices without dismissing the genuine concerns surrounding consent, copyright, creative jobs and trust?

Kaylie and Delores also explore why visibly human design—complete with wobbly lines, handmade marks and imperfect details—may become even more valuable as generated content becomes easier to produce.

In this episode:

• The difference between AI-generated and AI-assisted work
• Why Instagram’s AI labels can mislead customers
• How Canva’s automated tools may trigger AI information labels
• The difference between creative authorship and automated editing
• Using generated imagery for marketing versus products for sale
• The pressure placed on solo creative business owners
• Why context, transparency and kindness matter
• Etsy’s evolving approach to originality, digital products and AI
• Why handmade and visibly human design may become more valuable
• Practical ways artists can share their process without constantly defending themselves

This is not an episode about choosing a side and shouting at everyone on the other one. 

It is an honest, nuanced conversation about creativity, technology, trust and the human beings trying to navigate the messy space between them.

Listen now, share the episode with another artist, maker, author or creative business owner, and let us know where you draw the line between AI assistance and AI generation.

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Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

• Spellweaver Creative Hub Membership
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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course

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What if the creative experiments that didn’t become your forever business were never wasted?

In this episode of The Creative Juggle Joy, Delores talks with artist and surface pattern designer Katie McEachern about the winding path that took her from running a successful Etsy shop to pursuing a focused career in art licensing.

Katie shares how her early handmade business helped her rediscover her identity after becoming a mother and taught her entrepreneurship through hands-on experience. 

She also discusses working in product development, creating a portfolio of work that belonged to her, experimenting with print-on-demand and Spoonflower, and eventually securing her first fabric licensing contract with Figo Fabrics.

The conversation also explores the personal side of creative work, including grief, changing energy levels and learning to build a business that can evolve alongside your life.

If you’re an artist, handmade seller or digital creator who feels as though everyone else has their career mapped out, Katie’s story is a thoughtful reminder that clarity often comes from trying, learning and following the clues along the way.

Listen to the episode and follow The Creative Juggle Joy for more honest conversations about building a creative business around real life.

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

• Spellweaver Creative Hub Membership
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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course

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Running a creative business often looks beautifully polished from the outside. 

A new class appears, a newsletter lands in your inbox, a product launches or a finished collection is shared—but what about all the thinking, practising, planning and problem-solving that happened behind the scenes?

In this reflective solo episode, Delores shares what returning from a family camping holiday taught her about rest, creativity and the invisible work that keeps a creative business moving. 

From practising hand lettering beside the lake to reconsidering ideas for her upcoming Five Card Challenge, she explores why unfinished projects, changed plans and quiet thinking time are never truly wasted.

In this episode, Delores talks about:

•  Why creating without a commercial purpose still matters 
•  The hidden preparation involved in taking time away from a creative business 
•  What working with a creative team actually looks like 
•  Why successful businesses aren’t perfectly organised every day 
•  How stepping away can help you ask better questions 
•  Why abandoned ideas and unfinished work still have value 
•  The relationship between rest, clarity and creativity 
•  Building a business around real life—not the other way around 

If you’ve been measuring your creativity only by what you finish, publish or sell, this episode is a gentle reminder to recognise all the valuable work nobody else sees.

 Listen to the episode, share it with a creative friend who might need the reminder and support. 

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

• Spellweaver Creative Hub Membership
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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course

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What would happen to your creative business if Instagram suddenly stopped showing your work, your Etsy traffic dropped or your account disappeared into the algorithm abyss?

Social media can still be brilliant for helping new people discover your art, products and ideas—but it was never designed to carry the full weight of your business.

In this solo episode, Kaylie explores how artists, handmade sellers, digital creators and creative educators can build a calmer, more resilient marketing system that doesn’t depend entirely on constantly posting.

She introduces a simple three-layer visibility system.

You’ll also hear practical examples of how this system can work for artists, makers, digital product sellers and creative educators—without building a complicated funnel or trying to be everywhere at once.

Take Kaylie’s free two-minute quiz to discover how exposed your business may be to an algorithm change and receive one clear recommendation for what to strengthen next:

https://spellweavercreativestudio.co.uk/borrowed-vs-owned-quiz/

If this episode helps you look at your marketing differently, follow the podcast, leave a review or share it with another creative business owner.

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

• Spellweaver Creative Hub Membership
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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course

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What does it really take to build a creative business that lasts for more than 20 years without losing the joy that made you start?

In this episode of The Creative Juggle Joy Podcast, Kaylie is joined by artist, designer and maker Hannah Nunn. 

From her studio in Hebden Bridge, Hannah creates nature-inspired paper-cut lighting, botanical wallpaper, decorative window film, journals and delicate laser-cut treasures.

Hannah shares how her business began with handmade paper-cut cards, why she eventually moved away from products that weren’t financially sustainable and how one idea led to another—from lighting and wholesale relationships to opening a gallery, designing wallpaper and building a product range rooted in the natural world.

This is also an honest conversation about burnout, rebuilding after a devastating studio fire, creating a business around your energy and choosing a definition of success that doesn’t rely on endless growth.

If you’re building an art, handmade or digital creative business and wondering how to grow without turning it into something you no longer enjoy, this conversation offers plenty of honest encouragement.

Guest Links:

• Hannah Nunn’s website and online shop
• The Window Film Company’s Hannah Nunn collection
• Hannah's Instagram Account

Listen, follow the podcast and share the episode with another creative who needs to hear it.

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
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What does creative business growth actually look like behind the sales figures, launches and exciting announcements?

In this episode, Kaylie and Delores take you behind the scenes of Delores Art during the launch of Mastering Surface Pattern Design in Affinity Designer. 

They share how consistent email marketing, connected offers, better systems and years of experimenting helped Delores grow her email list from around 1,742 subscribers to more than 12,500.

They also talk honestly about the less visible side of growth: customer support, replay requests, coupon problems, technology mishaps, late-night emails, busy launch seasons and the recovery time that needs to come afterwards.

Kaylie also reflects on what quieter growth has looked like inside her own business through client work, skill building, creative projects and getting her first greeting card onto Card Isle.

Whether you’re an artist, handmade seller, creative educator or digital creator, this conversation will help you recognise the progress happening underneath the surface of your business.

Listen to the episode and let us know: are you currently experiencing visible growth, or are you in a quieter foundation-building season?

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

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Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
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In our 100th‑episode celebration, Kaylie and Delores look back on the journey that has shaped Creative Juggle Joy. 

From juggling motherhood and art careers to launching this podcast, they share heartfelt stories, hard‑won lessons and the joys of building community along the way. 

We chat about our favourite moments, the guests who inspired us, and how our perspectives have evolved since that very first episode. 

Whether you’ve been with us since day one or you’re tuning in for the first time, you’ll walk away feeling encouraged, motivated and seen.

Thanks so much for listening and being part of this journey! 

If our conversations have encouraged you, share the show with a friend or support us on Buzzsprout to help us keep bringing these stories to you.

Support the show

 Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

Kaylie Edwards - Instagram  - Website - Facebook - Threads

• Spellweaver Creative Hub Membership
• Free Email List Builder Checklist For Creatives

Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course