There’s nothing that can’t be accomplished from a digital perspective.

For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives.

In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced.

What we talked about:

The current state of digital ads

Why a nonprofit would consider ads

Common mistakes running ads

Search ads

Retargeting

Facebook ads

Other ad platforms

Advice for getting started (and/or outsourcing)

What’s the low-hanging fruit many nonprofits are missing?

The answer may surprise you — it’s email marketing.

In this episode, we’re joined by Kenny Ortiz, Associate Pastor at Cities Church, where he oversees communications & connections. Kenny tells us all about email marketing, which tools to use, why it’s effective for nonprofits, and so much more.

What we talked about:

Email marketing at nonprofits

Which tech tools to use

Why you need to add value first

Social media

According to YouTube, users view over 1 billion hours of video each day on its platform.

Why is it that so many nonprofits are still not leveraging the power of video?

In this kickoff episode of the Nonprofit Growth podcast, I caught up with Travis Sanchez, the Communications Director at FIRM (Fellowship of Israel Related Ministries).

Travis and I discuss:

The value in emotional marketing for nonprofits.

3 videos every nonprofit organization should have.

Examples of best-in-class video marketing.

Advice for nonprofits who want to get started in video marketing (because you really should).

Resources mentioned in this episode:

Charity Water YouTube Channel

Pencils of Promise (PoP) YouTube Channel

Invisible Children KONY 2012

FIRM Shabbat Shalom // An Invitation to Come Home

In this episode, we interview host Dan Sanchez on the direction the podcast will go and what to expect as you tune in for each episode!