The Creative Marketer

The Creative Marketer

By Dan SanchezBusinessMarketing
Download on the App Store

The Creative Marketer episodes

  • Everything Nonprofits Need to Know About Digital Ads
    There’s nothing that can’t be accomplished from a digital perspective.
    For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives.
    In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced.
    What we talked about:
    The current state of digital ads
    Why a nonprofit would consider ads
    Common mistakes running ads
    Search ads
    Retargeting
    Facebook ads
    Other ad platforms
    Advice for getting started (and/or outsourcing)
    53 min
  • The Ultimate Guide to Email Marketing for Nonprofits
    What’s the low-hanging fruit many nonprofits are missing?
    The answer may surprise you — it’s email marketing.
    In this episode, we’re joined by Kenny Ortiz, Associate Pastor at Cities Church, where he oversees communications & connections. Kenny tells us all about email marketing, which tools to use, why it’s effective for nonprofits, and so much more.
    What we talked about:
    Email marketing at nonprofits
    Which tech tools to use
    Why you need to add value first
    Social media
    32 min
  • Everything to Know About Nonprofit Video Marketing w/ Travis Sanchez
    According to YouTube, users view over 1 billion hours of video each day on its platform.
    Why is it that so many nonprofits are still not leveraging the power of video?
    In this kickoff episode of the Nonprofit Growth podcast, I caught up with Travis Sanchez, the Communications Director at FIRM (Fellowship of Israel Related Ministries).
    Travis and I discuss:
    The value in emotional marketing for nonprofits.
    3 videos every nonprofit organization should have.
    Examples of best-in-class video marketing.
    Advice for nonprofits who want to get started in video marketing (because you really should).
    Resources mentioned in this episode:
    Charity Water YouTube Channel
    Pencils of Promise (PoP) YouTube Channel
    Invisible Children KONY 2012
    FIRM Shabbat Shalom // An Invitation to Come Home
    27 min

About The Creative Marketer

From the publisher's feed

If you want to grow an audience. It's not enough to be a great marketer.