Are you ready to throw the towel and give up on Pinterest? Not just yet, my friend! What typically has worked in the past in our pinning strategies may have to shift to something new and trending in Pinterest - Idea Pins! Luckily, we have special guest Emilee Vales breaking it all down for us! 

Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work at home mom life that she thought was only in her dreams.

Follow Emilee on Instagram at @emilee.vales!

In this episode, you will learn:

• what idea pins are
• the latest updates Pinterest has made in regards to idea pins
• best practices in creating and using idea pins
• how to integrate idea pins in your Pinterest strategy
• 
  

Links Mentioned in this Episode:

Register for Emilee's Free Pinterest Masterclass!

Idea Pin Starter Kit

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Do you feel as though you're in a rut, wondering what product to create next? Or maybe you've run out of ideas on products to add to your TPT store. Try this exercise (workshop style) to help you find you next best product!

In this episode, you will learn:

• a step-by-step way to check what's selling
• how to brainstorm ideas for your next set of products
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

On the surface, it may seem as though logos, colors, and pictures are what makes up a brand. But this is just the tip of the iceberg! 

Today we are going to dig deep into the backbone of your business - your brand values. We all have them - whether you realize it or not.

In this episode, you will learn:

• what a core brand value is 
• why brand values are important
• benefits of having brand values in place
• how to create a brand value proposition
• 6 characteristics of strong brand values
• 
  

Links Mentioned in this Episode:

Reference/Source - Brand Folder

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

You see an email pop up in your inbox - "Get your store ready for the site-wide sale"! But other than to make sure your store is set to 20% off, how DO you get ready for a sale? What should teacher sellers focus on before, during, and after a sale? How do you market and let your audience know best?

In this episode, you will learn:

• common site-wide sales put on by TPT
• tips to spruce up your storefront
• optimizing listings before the sale
• the best time to post new products
• where to find social media graphics for the sale
• tips to join or host a TPT giveaway
• a solid email marketing campaign just for the sale
• what to do after the sale is over
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• 
  
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Have you ever wondered what goes into taking good photos of your resources? Do you REALLY need to have a fancy camera and all the bells and whistles required? Of course not!

If you are not able or not yet wanting to hire someone to take pictures of your resources, the good news is that you can DIY it! All you need is a phone, a window, and a few pages of your resource!

In this episode, you will learn:

• 5 key components of product photography
• 5 tips to get a well-lit and nicely edited photo of your resource
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• 
  
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

What's in a brand? What can we learn from them? Evidently - a lot! 

Think about your favorite brands. What draws you to them? Why do you stick around? What makes you buy certain products from your favorite brands instead of other similar items? 

Thinking about brands outside of the TpT world is a great way to takeaway lessons and tips to apply to your own Teachers pay Teachers store and business.

In this episode, you will learn:

• 4 of my favorite brands (and why I love them so much)!
• 4 lessons about branding that we can apply to our teacher seller brands
• 
  

Links Mentioned in This Episode:

Bailey Sarian - Murder, Mystery, and Makeup

Mommy Labor Nurse

Baby Frida/Mom Frida

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

It's not every day that I will go live to talk about product listings, but when I do, it's definitely one for the books (but I might be a little biased)!

I recently went live at a Virtual Weekend Retreat hosted by Misty Miller. I'm giving you some highlights into the session I presented and the Live Q&A I hosted! It was so hard cutting down this Q&A, but in this episode I share with you my very favorite parts.

In this episode, you will learn:

• an peek into my session at the Virtual Retreat
• my journey as a TPT seller
• how to choose brand colors in your store
• beat the blurry thumbnails (for PC and Mac users)
• tips for deciding on what resources to make next
• appealing to your ideal teacher customer
• 
  

Links Mentioned in this Episode:

Next Step Virtual Retreat 2022 - Watch the sessions and FB Live Replays!

PC Users - Change PowerPoint Resolution Settings

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

What exactly do you need to write to your email list in order for subscribers to open your emails, click the links, and purchase your offers? Our guest Melissa, email marketing expert for teacherpreneurs, talks about tips for writing emails in this week's episode!

Melissa Seideman is a teacher and email marketing specialist. She is the face behind Not Another History Teacher and Not Another Virtual Assistant. You can learn more about email marketing and collaborate with teachers on her Email Marketing Facebook group.

In this episode, you will learn:

• what email marketing means
• Why is it important to be intentional with emails we send to our audience
• the biggest challenge teacher authors have when it comes to email marketing
• how teacher-authors can write email copy that drives traffic to TpT resources
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Are you a few months (or a few years) into your teacher business and already feeling burnt out? The emails, the product creation, the designs- it's enough to make you wish you could throw in the towel, especially when you're trying to find the time to make it all happen!

If it seems like you're trying your best to balance your full-time teaching job while trying to grow your TPT business - but it's not happening in the way you're hoping, this episode is a must to listen to! 

In this episode, you will learn:

• what time management is
• the difference between effective vs efficient (and why we want both)
• 3 types of schedules to optimize your time
• steps to plan your work session
• tips to work efficiently and effectively while teaching full-time
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ever wonder what stands out to potential buyers when they seek out resources on TpT? The key is a graphic design technique that you may or may not already know about - contrast!

How you use contrast can help catch attention and stop the scroll. That's what we are going to discuss in this week's episode!

In this episode, you will learn:

• What contrast is
• Adding contrast through color, shape, size, typography, and photos
• Tips to combine various types of contrast
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!