Instagram is constantly changing, and staying on top of trends and best practices is important to maximize your Teachergram account. If you're looking for tips on all of the above, Instagram expert Jamie Jasperson is here to chat!

Jamie of Basic Girl Teaches is a teacher and instructional designer. She helps teacher business owners establish their brands and connect with their customers on Instagram. You can follow her on Instagram at @basicgirlteaches and her website www.basicgirlteaches.com.

In this episode, you will learn:

• why Instagram a great place for teacher business owners
• the biggest challenge or mistake teacherpreneurs are making when it comes to their IG profile and feed
• which type of posts are best to grow a following
• tips on maximizing your IG profile and feed
• 
  

Jamie has a free e-book called Teachergram 101. It's a guide to all the basics of Instagram and includes explanations about topics such as the Instagram algorithm and content types. There are also details about each content format (posts, stories, reels, and live videos) and suggested content ideas for each format. You can download the e-book at club.basicgirlteaches.com/teachergram101

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Are you a teacher seller who isn't entirely sure what type of resources to create? Maybe you're not sure exactly what captures a potential customer's attention or what drives them to buy certain TPT products... and sidestep others.

You're in luck! This episode is a little close to home for me. I chat with my sister-in-law and fellow teacher Megan Hunt about what she looks for in a quality resource and listing.

Megan Hunt is a 1st grade teacher who lives and works in Magnolia, TX. She has 2 years under her belt and is all about SIMPLIFYING!

Megan shares tons of insights into teaching during the pandemic. She may even be your ideal teacher customer! This episode is a must-listen to for any TpT seller who wants to do some market research.

In this episode, you will learn: 

• positives and struggles of being a teacher during the pandemic 
• types of resources that stand out on TPT
• what teachers might look for when deciding which resources to buy
• the types of resources there could be more of to help support during this time
• the type of resources we should consider making less of
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

If you're like me, you love a good to-do list! 

There's just something about a checklist that helps you feel organized and on track with getting to the finish line. 

There's so much that goes into a product listing, and today I'm going to share with you info on alllll the things you need when you are about to officially list your product! 

Use this checklist as you are entering information and uploading your files for your resource to make sure you have everything set and tied together!

Want the print version of the product listing checklist + more? Download the free Product Listing toolkit!

https://www.thesouthernteach.com/freetoolkit

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Wanna know one of the top mistakes I see among TpT sellers when it comes to visual branding? 

Not knowing the HEX codes (the EXACT hues) for their brand colors or using too many fonts!

But luckily, there's an easy fix to that! Cue - brand boards!

In this episode, you will learn:

• what a brand board is
• why brand boards are super important - especially if you are visible on multiple platforms
• 5 key elements that make up a brand board
• 
  

Links Mentioned in This Episode:

• Coolors.co is one of my favorite tools to use when creating color palettes for my clients!
• If you're a Canva Pro user, you can upload colors, fonts, and logos in your account under the Brand Kit section. But if you're looking to create a brand board using all 5 elements I share with you today, then download this free Canva brand board template! 
• Want to learn more than just the visual part of the brand? Check out Branding Your Teacher Business Workshop! >> thesouthernteachdesigns.com/workshop
• 
  

Let's connect!

• 
  
• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

How would it feel to know EXACTLY what goes into a lead magnet that makes your audience want to click that "Subscribe" button, download that freebie, and continue to stay on your email list and get to know you more?

In today's episode, we get talk about the process of how to create a powerful opt-in that targets potential customers.

In this episode you will learn:

• what a lead magnet is
• why a lead magnet is important
• different types of lead magnets 
• how to know which lead magnet is right for your audience
• how to get people to opt-in your lead magnet
• how to know if your lead magnet is a hit...or a big flop
• what to do after someone opt-ins to your freebie
• 
  

Links Mentioned in this Episode

• Smart and Simple Ways to Engage - thesouthernteach.com/freeguide
• 
  

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Keyword research, plug-ins, and search engines - it's enough to make your head spin! 

Luckily we have a special guest, Kristen Doyle, breaking it all down for us!

 Kristen is a TPT seller, web designer, and the go-to SEO expert in the TPT world. She loves designing custom WordPress sites to help TPT sellers stand out in the crowd and coaching them on growing their passive income by using SEO strategies to drive more traffic to their stores. 

In this episode, you will learn: 

• what SEO is and why it's important for teacher business owners 
• the biggest challenge and mistake teacher authors are making when it comes to SEO 
• tips on how teacher-authors can utilize SEO to help their product listings 
• ways to optimize blog or websites outside of Teachers pay Teachers  
• 
  

Links Mentioned in the Episode: 

RankMath.com - Wordpress SEO Plug-in 

seoforteacherauthors.com - SEO for Teacher Authors Course  

Follow Kristen on her Website and Instagram

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

There is so much "behind-the-scenes" work in a business. 

I'm going to give you a roundup of five of my favorite tools (in no particular order) that I want to share with you that I think are really great resources to use in your teacher business as well!

I go into detail sharing with you these 5 business tools and how I use them to keep myself organized, on track with my goals, and successful! 

• Asana (Project Management) 
• Convertkit (Email Marketing) 
• Freepik (Icons/Graphics)
•  Kajabi (All-in-One)
• Loom (Video Recording) 
• 
  

Try out one of these teacher business tools! All of these tools that I shared with you have a free version or free trial that you can use. It’s absolutely worth it!

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Being a teacherpreneur isn’t always puppies and roses. Sometimes you have to make some serious and hard decisions. The tough decisions can be ranging from something small (like changing your logo) to something huge (like cutting ties with another seller).

The big thing to know - TRUST YOUR GUT.

More times than not, your inkling or gut feeling is usually right (just like when we tell our students to go with their gut when between two answer choices on a test).

Most of the time, we don’t trust ourselves, which leads to being indecisive and even harder to make the decision.

With every decision you make, you won’t know if it’s a good or bad decision until later on. But at the very moment you make the decision, it is ALWAYS a good decision.

In this episode, you will learn:

• 3 tips on how to manage tough decisions
• 3 tough decisions I had to recently make in my own business
• 
  

When you get to a tough decision in your business, pick one of the 3 tips to manage that tough decision. Ultimately, trust your gut.

Links Mentioned in the Episode

Learn more about VIP Product Listing Services for TPT Sellers - https://www.thesouthernteachdesigns.com/vip 

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Is product creation feeling overwhelming for you? Or maybe the systems you currently are using aren’t quite up to shape, and it’s taking you much longer to upload finished resources?

In the last couple of years as an active seller in my TPT business, I have been able to add in dozens of quality resources in my store - all while teaching full-time. Wanna know how? 

I’d love to share with you my process of creating resources! You can snag some ideas from this episode and make it your own, or use the process yourself!

In this episode, you will learn:

• Questions to ask yourself when you are in the planning stages
• My recommendation as you outline what your resource will look like
• Tips as you create your resource on your device
• When it's the best time to revise and edit (and when it's not)
• Steps to prepare your resource to be uploaded on TPT
• 
  

Try some or all of this process with your next resource. Start with one resource at the time and then depending on your speed, you can add on and batch similar resources together!

Links Mentioned in this Episode

Bearwood Labs - Flat Pack

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  
• 
  
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!

I don't know about you, but there's just something about the new year where you can have a fresh start, and a clean slate! It's a brand new year, with so much to look forward to.

Setting goals for your TPT store is just as important if you want to continue to grow your store. As TPT sellers, it’s simply not a good strategy to upload a bunch of resources and add colors and product covers with no rhyme or reason. You must have a set strategy and plan. But more importantly, you need to have goals.

In this episode, you will learn:

• What a SMART goal is
• A description of each part of the SMART goal formula 
• An example of what the SMART goal formula could look like in your business
• 
  

I encourage you to set yourself up for success in the new year! Determine 1 thing you want to improve in your TPT store - branding, product creation, product listings, marketing, etc. Create a SMART goal (or multiple goals) for what you want to accomplish this year. You've got this!

Let's connect!

• TPT Store: ⁠The Southern Teach⁠
• Website: ⁠thesouthernteachdesigns.com⁠
• Instagram: ⁠@thesouthernteach⁠⁠.designs⁠
• Facebook: ⁠The Southern Teach Design and Branding
• 
  

Mentioned in this episode:

Need a (better)email marketing platform? Consider Flodesk!

If you’re like me and have tried every email marketing platform out there—only to end up frustrated—this is for you. In 2024 I gave Flodesk another shot, and I’m so glad I did! Not only do my newsletters look amazing, but the platform makes it SO easy (and fun!) to create emails that actually feel like me. Plus, the built-in analytics help me see exactly what’s working without all the guesswork.

Get 50% off your first year of Flodesk!

Ready to grow your teacher business like never before? 🎉

The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income.

Register for TSS 2025!