In this spring break themed episode, we'll be talking about the journey a curious shopper takes as the move through the product conversion funnel and (hopefully) add your resource to their cart!

Episode Highlights

• What is a conversion funnel?
• The 4 parts of the product conversion funnel
• Tips for moving people through the funnel so that they purchase your resource

Let's connect!

• Website: thesouthernteachdesigns.com

When you have a TPT bundle that converts well or a high ticket product that you'd love to have some extra eyeballs on, what can you do? Today's conversation is with Melanie Battistelli from Duxbury Digital and she's sharing all about how a live workshop might be just what you need next!

Melanie helps educators and course creators successfully launch programs, hire teams and streamline their day-to-day operations so they can focus on building their business to impact more lives.

Episode Highlights

• How to use live workshops/free trainings to sell larger bundles on TPT 
• Some tips for hosting a live workshop or free training
• How to know if hosting a live workshop is right for you
• Ways to get over the fear of going live
• Metrics to track to know what went well and what to improve on for next time

Resources and Links

Connect with Melanie!

Website

Instagram @duxburydigital

Purchase the Launch Library and use code Birthdaygirl for a special discount!

"Am I too old for TikTok?"

You're likely not!

TikTok is a fun and trendy way to get newer eyes on your brand. Listen to this episode for tips on expanding your brand's reach.

Episode Highlights

• My love-hate relationship with TikTok (and why I love it now!)
• What's been working so far with my TikTok
• Tips to get started or optimize your TikTok

Resources and Links

• CapCut
• Marketing and Margaritas Podcast
• Schooled in Socials Podcast

Let's connect!

• Website: thesouthernteachdesigns.com

It's a brand new year - it's the perfect time for us teacherpreneurs to do some cleaning and get rid of platforms, tasks or items we don't use or need. But have you also thought about cleaning out your email list? This is a must - and this episode explains all about it with special guest Melissa Seideman!

Melissa from Not Another VA specializes in copywriting, blog posts, SEO, automations, and email marketing specialized tasks. She works with a variety of clients and sellers to help them with email marketing, templates, and more!

Episode Highlights

• Why is it important to prune your email list
• What happens if we don't clean out our lists
• How frequently should we clean our email lists
• Tips on cleaning up our email lists for different email providers

Resources and Links

DIY Cold Subscriber Package

Not Another VA TPT Store

Follow Melissa on IG @notanotherva

Learn more about Melissa's services notanothervisualassistant.com

As we scroll through Teachers Pay Teachers we see stores who fall into 3 visual styles. Which style is your store? Which style is my store? Let's unpack it together in today's epsiode.

Episode Highlights

• What is a store style?
• 3 store styles (and tips for each type)
• Why does a cohesive brand style matter?

Resources and Links

https://www.thesouthernteachdesigns.com/enroll

Let's connect!

• Website: thesouthernteachdesigns.com

I take you back to my own college experience with a fun analogy! In this Bama Rush inspired episode, we're going to talk about being memorable and standing out in a crowd of many TPT stores.

Episode Highlights

• Bama Rush and how it relates to branding (stick with me on this analogy!)
• A direct competitors exercise
• Learning about brand positioning through a pretend TPT store example

Resources and Links

https://www.thesouthernteachdesigns.com/enroll

Let's connect!

• Website: thesouthernteachdesigns.com

What's one of the best things you can do to build and expand your audience for 2024?

Run a list-building Facebook ad.

There are so many direct and indirect benefits when you put in as little as $5 a day into a lead magnet that already converts pretty well organically!

So today, I'm sharing with you this impromptu bonus episode on 5 things I learned from a recent Facebook Ads Bootcamp by Zach Spuckler that I joined this past October.

I also share with you the results of one of the list-building ads I ran and some of the positive effects of having it constantly running.

If you're interested in joining, the next 5 Day Facebook Ads Bootcamp is from January 13-17th, 2025. It's only $25 to register (a total steal for the value you get and what you learn). You won't regret it!

https://thesouthernteach--heartsoulhustle.thrivecart.com/jan25-fb-ig-ads-bootcamp/

Ready to level up your knowledge of color harmony so that you can create the best possible resources and marketing assets in your TPT business? This episode is packed with actionable ideas that you won't want to miss.

Episode Highlights

• A crash course in color harmony
• 5 types of color harmonies
• 8 tips for using color harmonies in your TPT business

Resources and Links

Learn more in this course made specifically for TPT sellers: https://www.thesouthernteachdesigns.com/enroll

https://www.accessibilitychecker.org/

https://color.adobe.com/create/color-wheel

https://coolors.co/

Let's connect!

• Website: thesouthernteachdesigns.com

Walk down memory lane with me today to hear 7 business wins I'm reflecting on as we wrap up 2023 with a bow.

Share with me your wins this year on Instagram @thesouthernteach.designs

Let's connect!

• Website: thesouthernteachdesigns.com

Ever wonder what it takes to start or join a TPT mastermind? What are the steps to get started and how do you find the right people? You'll hear all about it in this special episode with my own mastermind group!

The best thing about a mastermind is that no two are alike, but you do want to make sure it aligns with your personal business goals and what you're looking for in a mastermind.

Episode Highlights

• How our mastermind came to be
• The structure and schedule of our mastermind
• What we've loved and learned about our mastermind
• Benefits and tips on starting or joining a mastermind