Need help with your marketing strategy? Get in touch here: helps2.com
We're back and excited to bring you season 2 of the Creatives' Conversation! If you want to succeed in 2023, you must market yourself and your artistry effectively. Here's what works — and what doesn't — when it comes to marketing yourself and your products:
Let's say you're an amazing entrepreneur or artist. You've got the best ideas and some killer strategy, but you're still not getting traction. What can you do to overcome this?
It might be time to rethink your approach and make some adjustments that will help improve results. Here are three things you need to know when marketing yourself successfully in 2023:
You need to be “end-goal-minded”.
If your goal is to become an author but all of your writing attempts have failed so far, maybe it's time for some help from someone else who knows what they're doing--and has actually published books before (because no one ever gets their first book published without some kind of guidance). Or maybe instead of trying again with fiction or nonfiction writing, try something different: why not write poetry or short stories instead? It may seem like starting over from scratch when all your previous work seems worthless now that it hasn't paid off yet; however, remember: there are no rules saying "this is how things have always been done." If there were such rules then everything would stagnate into nothingness because no one would ever want to change anything ever again...and we certainly wouldn't have any progress at all!
You Need to Find Your Marketing Engine
Your marketing engine is the thing that drives your business. It's not just a clever name for your company or project; it's the thing that gets people to buy from you, and makes you different from others.
It's also what helps them decide whether or not they want to work with YOU specifically (including things like reputation and personal style)
Create a Plan for Consistency
You can't expect to be successful if you aren't consistent. Consistency is the key to success, and it's something that many people overlook when trying to market themselves in 2023. If you want people to notice what you're doing, then they need to see it over and over again.
You may think this doesn't apply because there are so many other things on your plate right now--but let us tell you something: if there's one thing we've learned in our years of experience, it's that consistency is everything!
If we aren't consistent with our actions -- if we don't take action every day toward our goals -- then nothing will happen! We won't make progress towards our dreams; instead, they'll just stay locked away inside our heads forever...and then we'll never achieve them!
Here are some marketing myths to let go of:
Marketing is not a science.
Marketing is not a formula.
Marketing is not a magic trick, and it's definitely not easy. But it can be done!
Marketing is not just advertising or promotion--it's all the things you do to get people interested in what you have to offer, including networking, public speaking, and writing online (like what you're reading).
Marketing isn't just for big companies; it's also for small artists and businesses like yours too! If you want customers or an audience, but don't know how to attract them yet, don't worry: there are plenty of ways for you to market yourself successfully in 2023...and beyond!
Need help with your marketing strategy? Get in touch with us at www.helps2.com
