Who is Bec Brideson?
Bec Brideson is opening the business world's eyes, ears and minds to the commercial possibilities of gender. A gender intelligence pioneer, she provides forward-thinking businesses the bespoke strategies and solutions to capture a greater share of this fast growing and overlooked economic market.
Bec hopes to transform the foundations of business by creating greater awareness and education around the rising $28T female consumer. With over twenty years as a communications specialist, Bec has acquired considerable recognition for her creative work and has won numerous accolades at the Clios, London International and New York Festivals.
Bec led the successful launch of Virgin Airlines into Australia and the AFL Women's league earlier this year. A singular leader and visionary, Bec was one of only 3% of females in advertising to have risen to the title of Creative Director before starting Australia's first female-focused creative agency Venus Comms in 2004.
As an influential speaker, facilitator, mentor and coach; Bec uncovers the numerous overlooked commercial opportunities within an organisation revolving around gender and teaches businesses how to transform this into 30% YOY business growth.
Her ability to create clarity and focus around a topic that is often misunderstood makes her a much sought-after and in-demand business consultant and adviser. Bec speaks frequently at conferences and events throughout the world including Cannes Lions, Ad:Tech, Mumbrella 360, Indie Summit, Marketing to Mums, The 3% Conference and Pause Fest to name a few.
This year Bec was honoured as one of only ten global jurors on the Glass Lions panel at the Cannes Lion festival. Bec is married to an ad-man and has two young daughters. Her first book 'Blind Spots: How to uncover and attract the fastest emerging economy' was released in September 2017 with Wiley.
Bec's FREE Diagnostic Tool for you to assess you business, head here:
http://cardiology.becbrideson.com/
TOKEN: 9363
Get in touch with Bec here: Twitter: @becbrideson Facebook: becbrideson.com Linkedin: Bec Brideson Website: becbrideson.com (consulting practise) Website: venuscomms.com (comms agency)
Who's your host?
Emma Franklin Bell is an author, artist and entrepreneur living in sunny Sydney, Australia. Emma is the founder of Beautiful Business Enterprises (BBE) which comprises of:
The Beautiful Business Academy - an online-education platform offering programs in blogging, writing and book writing for business.
The Creativity Conversation - a podcast show in iTunes Beautiful Books - an independent publisher that publishes Emma's books and a small number of other authors' books and distributes them worldwide online.
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Get in touch with Emma on:
Instagram: http://www.instagram.com/emmafranklinbell
Facebook Business Page
http://www.facebook.com/thebeautifulbusinessacademy
Download Emma's FREE Book 'Your Beautiful Business' http://www.yourbeautifulbusinessbook.com
Find out about products, programs, courses and events at http://www.thebeautifulbusinessacademy.com
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