The Credibility Minute

A blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.

Audio works differently.

An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they'd never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.

In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life

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Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

Nobody cares that your episode started as a blog post. They care whether the next ten minutes are worth their time. That opening basically announces recycled content.

In this episode, I share the cold open technique that hooks attention immediately. You'll learn where to find your opening line and why it should never come from the beginning of your script.

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?

When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.

In this episode, I break down why audio does more pre-selling than any case study ever could.

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

Most people think they need expensive equipment before they can start creating audio content. So they spend weeks researching microphones (often on Reddit or YouTube!), buy gear they don't understand (and return to those places to get help setting up or buying more gear), and still end up sounding like they're recording in a bathroom.

The issue is usually and primarily the SPACE you're sitting in. A cheaper microphone is just fine.

In this episode, I explain how to use your bedroom closet for killing that amateur-sounding echo and the proximity technique that radio broadcasters have used for decades. Your setup is probably simpler than you think.

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

You have articles sitting on your website. Hours of work, buried in your archives. Turning them into audio seems simple enough. Just hit record and read, right?

That approach sounds awful. I tried it.

Writing for the eye and writing for the ear require completely different structures. Sentences that look elegant on the page come out robotic when spoken. Or you stumble. Or you sound like you're reading (because you... are).

In this episode, I walk through the translation process that turns a written post into something you can actually perform. It takes about fifteen minutes per article and makes all the difference.

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

You're an expert. You have clients. You're great at what you do. But when someone Googles you before the first call, what do they find?

The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators. Each episode delivers one focused idea in under two minutes, such as:

1. How to show up on camera without feeling awkward.
2. Why most content advice doesn't apply to your business.
3. What actually builds trust with the people you want to reach.

Hosted by Jen deHaan of StereoForest Studio.

New episodes every weekday.

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

• Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
• We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
• We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
• Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
• Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.

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