The Credible Brand Podcast

In this episode, Tracy Lindley, a voice actor celebrating 10 years of business, shares her journey into the industry and how she balances her work with being a full-time mom. Tracy emphasizes the importance of authenticity in branding and the power of social media for business. She also provides valuable insights on continuous learning, making the right investments, setting healthy boundaries, and treating others the way they want to be treated. She encourages business owners to give what they can and support each other in their entrepreneurial journeys.

Connect with Tracy Lindley (Guest):

• LinkedIn
• Instagram
• Facebook
• Website
• The LinkedIn Edge Courses

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Flexibility is crucial for balancing a career with family responsibilities.
• Authenticity and transparency are key for building strong relationships on social media.
• Knowing your audience is essential for capturing attention in business.
• Setting healthy boundaries and treating others the way they want to be treated are important for maintaining positive relationships and work-life balance.

Chapters
00:00 Introduction
00:48 Tracy's Journey into Voice Acting
02:30 Flexibility as a Mom and Voice Actor
03:25 Managing Work and Family Life
05:26 Different Types of Voiceover Sessions
06:08 Tips for Capturing Attention in Ads
07:28 The Importance of Authenticity in Branding
09:29 The Power of Social Media for Business
10:35 Lessons Learned in 10 Years of Business
20:41 Making the Right Investments
24:29 Setting Healthy Boundaries
27:44 Treating Others the Way They Want to Be Treated
29:42 Giving What You Can
33:38 Conclusion

In this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to oneself and business. Lindsey provides several ideas for incorporating employees into social media content, such as introducing new hires, celebrating employee anniversaries and birthdays, and sharing employee insights and certifications. She also suggests sharing CEO insights, celebrating company anniversaries, and leveraging awards and customer testimonials.

Connect with Lindsey on:

• Instagram
• Facebook
• LinkedIn
• Visit Lindsey's website

Takeaways

• Putting people in front of the camera drives engagement, connection, and sales on social media.
• Authenticity is key in social media content, being true to oneself and one's business.
• Incorporate employees into social media content by introducing new hires, celebrating milestones, and sharing insights and certifications.
• Leverage CEO insights, company anniversaries, awards, customer testimonials, and company stories to build an approachable brand.

Chapters
00:00 Introduction
00:38 The Power of Putting People in Front of the Camera
01:20 Understanding Authenticity
02:25 Recognizing Employee Milestones
04:08 Employee Insights and Certifications
05:09 CEO Insights
05:54 Celebrating Company Anniversaries
06:33 Awards and Recognition
07:11 Customer Testimonials
07:40 Sharing Company Stories
08:40 Building an Approachable Brand
09:35 Conclusion and Contact Information

Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights on maximizing website conversions and creating an effective About Us page.

Visit Alli's website: https://www.allibeckdesign.com/ 

Takeaways

• Understanding your target market is crucial for effective branding.
• Crafting a clear brand message helps differentiate your business.
• Designing brand aesthetics should align with your target market and brand message.
• Maximizing website conversions requires clear calls to action and a user-friendly design.

Chapters

00:00
Introduction and Background

01:54
Getting Started in Website and Brand Design

04:02
Tips for Choosing and Rebranding

08:25
Understanding Target Market

13:32
Crafting Your Brand Message

18:18
Designing Your Brand Aesthetics

21:05
Rebranding Process

26:11
Maximizing Website Conversions

29:47
Creating an Effective About Us Page

32:20
Balancing Calls to Action

37:41
Conclusion and Contact Information

In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips for planning creative and engaging corporate events and shares how people can work with her.

Instagram: @graceandvirtueevents
Facebook: Grace And Virtue Events
Email: [email protected]

Takeaways

• Starting a business in event planning requires building relationships and gaining experience through collaboration and apprenticeship.
• Adapting to challenges, such as the COVID-19 pandemic, can lead to new opportunities and growth in the event planning industry.
• Utilizing various lead generation strategies, such as referrals, SEO, and lead generation programs, can help in booking consistent clients.
• Working as a solopreneur and using contractors can provide flexibility and support in managing an event planning business.
• Collaboration and volunteering in the event planning industry can foster a sense of community and provide valuable resources and support.
• Social media, particularly Instagram and LinkedIn, can be powerful tools for building relationships, showcasing partnerships, and promoting event planning services.
• Incorporating events into a business strategy can help achieve goals and milestones, and planning creative and engaging events requires flexibility and understanding the client's vision.
• To work with Catherine and learn more about Grace and Virtue Events, individuals can reach out through email, social media, or the company's website.

Chapters

00:00
Introduction and Background

02:00
Starting the Business and Transitioning to Full-Time

03:59
Managing the Business During COVID-19

05:11
Evolution of Lead Generation

06:08
Working as a Solopreneur and Using Contractors

07:56
Collaboration and Volunteering in the Event Planning Industry

09:49
Utilizing Relevant Partnerships in Social Media Marketing

11:24
The Role of Social Media in Building Relationships

13:47
Using LinkedIn for Business Networking

15:06
Incorporating Events into Business Strategy

17:47
Tips for Planning Creative and Engaging Corporate Events

19:39
How to Work with Catherine and Contact Information

In this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and provides tips for hiring the right people. Shobi also emphasizes the significance of showcasing company culture and optimizing job posts for search. She explains her partnership with businesses and the pricing structure of her services. Additionally, Shobi shares insights on retaining talent and the importance of effective onboarding.

Connect with Referral Staffing Solutions on Facebook, Twitter/X, LinkedIn, or Instagram.

Please leave a review for this podcast so that we can reach more listeners. Thank you! 

Takeaways

• Helping job seekers find the right role involves understanding their must-haves and wish list, as well as aligning their needs with the business's requirements.
• When hiring, it is important to have clarity on the role's goals, responsibilities, and must-haves, and to ensure that job descriptions are clear and concise.
• Company culture should be communicated through actions and lived values, and it is important to gather employee feedback and address it.
• Optimizing job posts for search involves using keywords that job seekers are searching for and making the job title clear and relevant to the position.
• Retaining talent requires clear communication, setting expectations, providing support, and addressing concerns. Regular check-ins and creating a positive onboarding experience are also crucial.
• Staying in touch with job seekers and business owners can be done through newsletters, regular follow-ups, and providing resources and support. Building a marketing department requires clear guidelines and a willingness to adapt.
• Finding employees can be challenging, especially during times of high demand.
• Continual learning and problem-solving are essential for success in the industry.

Chapters

00:00
Introduction and Background

01:06
Unique Story and Entrepreneurial Spirit

03:25
Entering the Staffing Industry

04:31
Career Progression and Challenges

07:10
Tony Robbins Conference and Taking Risks

09:30
Helping Job Seekers Find the Right Role

11:49
Tips for Hiring the Right People

15:31
Showcasing Company Culture

18:18
Optimizing Job Posts for Search

20:41
Partnership with Businesses and Pricing Structure

22:48
Retaining Talent and Onboarding

25:23
Social Media Strategy

30:15
Staying in Touch with Job Seekers and Business Owners

36:29
Rebranding and Website Updates

38:17
Business Evolution and Learning Experiences

40:09
Building a Marketing Department

41:05
Developing Guidelines and Adapting

41:31
Challenges in Finding Employees

42:26
Continual Learning and Problem-Solving

42:43
Connecting on Social Media

43:10
Conclusion and Contact Information

In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Noha Tarabain, a wedding event planner celebrating five years of business. They discuss Noha's journey into wedding planning, navigating the challenges of the COVID-19 pandemic, and the importance of hiring a team. Noha shares her social media strategy, particularly her success on TikTok, and offers tips for creating high-quality video content. They also discuss the significance of speaking up on social issues and overcoming the fear of doing so. Noha reflects on her proudest moments in business and emphasizes the importance of celebrating wins.

Connect with Noha on TikTok and Instagram.

Takeaways

• Hiring a team is essential for a wedding planner to provide support and ensure a smooth experience for clients.
• Social media, particularly TikTok, can be a powerful tool for business owners to connect with their audience and generate leads.
• Creating high-quality video content requires practice, planning, and being comfortable on camera.
• Speaking up on social issues can help business owners connect with their audience and show their values.
• Celebrating wins is important for business owners to acknowledge their achievements and maintain motivation.

Chapters

00:00
Introduction and Background

01:11
Getting into Wedding Planning

03:06
Navigating the COVID-19 Pandemic

05:00
Hiring a Team

06:26
Finding Clients

12:05
Social Media Strategy

15:55
Using TikTok for Business

17:51
Creating High-Quality Video Content

21:31
Speaking Up on Social Issues

24:32
Overcoming Fear of Speaking Up

28:01
Proud Moments in Business

30:18
Celebrating Wins and Where to Find Noha

31:17
Closing Remarks

In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance of aligning advertising with business goals and determining the purpose of the campaign. She also highlights the need to identify the target audience and set an appropriate advertising budget. Lindsey provides a step-by-step process for creating effective ads and finding the right advertising opportunities.

If the marketing resource coaching program sounds like a good fit for you, please email me at [email protected]. 

Takeaways

• Align advertising with business goals and determine the purpose of the campaign.
• Identify the target audience and set an appropriate advertising budget.
• Craft a clear message and call to action for the ad.
• Find advertising opportunities that align with the goals and target audience.

Chapters

00:00
Introduction and Background

01:22
Analyzing the Advertising Campaign

03:15
CEO's Departure and Misconceptions

04:38
Importance of Ad Strategy

05:32
Balancing Advertising Budget

07:19
Process for Creating Effective Ads

10:42
Finding the Right Advertising Opportunities

11:10
Conclusion and Call to Action

Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [email protected] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website

In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Claudia Terrazas, an event planner celebrating the five-year anniversary of her business, Time with Terrazas. Claudia shares her journey into event planning, the importance of standing out in the industry, and how her offerings have evolved over the years. She also discusses the transition from 'Day Of' to 'Wedding Management' and the challenges she has faced along the way. Claudia emphasizes the importance of attracting the right clients and growing slowly to maintain quality. She also shares her social media strategy and offers tips for planning corporate events. Overall, Claudia is proud of her accomplishments and encourages others to pursue their passions.

Takeaways

• Event planning requires hard work, dedication, and attention to detail.
• Standing out in the event planning industry is important, and finding a niche can help differentiate your business.
• Offering a variety of packages and clearly communicating the differences can help clients choose the right level of service.
• Transitioning from 'Day Of' to 'Wedding Management' can better reflect the scope of work involved in event planning.

Chapters
00:00
Introduction to the Credible Brand Podcast

01:09
Claudia Terrazas' Journey into Event Planning

03:04
Standing Out in the Event Planning Industry

04:56
Offering Wedding Planning and Other Event Planning Services

06:27
Evolution of Claudia's Offerings

09:25
Transitioning from 'Day Of' to 'Wedding Management'

12:45
Overcoming Challenges and Staying Motivated

15:37
Attracting the Right Clients

18:28
Growing Slowly and Focusing on Quality

20:27
Using Social Media to Showcase the Experience

25:51
Tips for Planning Corporate Events

31:22
Proudest Moments in the Past Five Years

33:00
Where to Connect with Claudia Terrazas

Resources and Links

• Connect with Claudia on Instagram and TikTok
• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [email protected] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit our website

In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also talks about the importance of timing and planning for launches, leveraging press coverage and social media, and creating effective email campaigns. He shares tips for running a successful campaign, including managing expectations, experimenting with launch strategies, and pricing products appropriately. Gabe concludes by discussing future launch plans and maintaining sales after the initial launch.

Takeaways

• Use Kickstarter as a platform to launch products and communicate your vision to potential backers.
• Involve backers in the decision-making process to create a sense of ownership and engagement.
• Plan your launch timing carefully, considering the day of the week and avoiding busy periods like December.
• Utilize social media and press coverage to generate excitement and reach a wider audience.
• Price your products strategically, considering costs and creating value for your customers.

Chapters

00:00
Introduction

01:08
First Product Launch

02:29
Launching through Kickstarter

03:26
Building Brand Identity

04:22
Creating a Video to Communicate Vision

05:20
Involving Backers in the Decision-Making Process

06:48
Setting a Low Funding Goal

07:42
Understanding the Target Audience

09:06
Announcing Books in Batches

09:57
Continuing the Series

10:51
Take Advantage of Collectability

11:48
Honoring Commitments to Backers

12:46
Maintaining Communication with Backers

15:42
Reaching Out to Previous Backers

17:36
Choosing the Launch Date

18:27
Leveraging Press Coverage

19:23
Utilizing Social Media

20:19
Crafting Effective Email Campaigns

22:09
Experimenting with Launch Strategies

23:59
Maintaining Momentum After Launch

26:45
Preparing for Day One

28:14
Managing Expectations After Day One

29:11
Using Stretch Goals to Incentivize Backers

30:38
Collaborating with Influencers

32:36
Experimenting with Different Launch Formats

33:06
Pricing Strategy and Shipping Costs

35:59
Engaging Backers and Creating Value

38:27
Planning for Future Launches

42:17
Maintaining Sales After Launch

44:05
Pricing Strategy and Communicating Value

45:00
Conclusion

Resources and Links

• Visit the Website for Boss Fight Books
• Follow Gabe Durham on Twitter/X
• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [email protected] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website

In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she expanded her business to a second location and became a published author on haunted history.

We gain insights into Courtney's strategies for encouraging customer reviews and hiring and training tour guides. Courtney emphasizes the importance of storytelling, adapting to changing audience preferences, and staying on top of social media trends as crucial elements of her success in the competitive tour industry. 

We discuss the impact of TikTok on her business and the importance of patience and prioritization. Finally, Courtney shares how she celebrated the 10-year anniversary of Seaside Shadows, reflecting on the influence it has had on her life and community. Join us for this fascinating episode and discover how Courtney's passion for the paranormal turned into a thriving business with a loyal following.

Takeaways

• Follow your passion and combine it with your expertise to start a successful business.
• Build a strong team and invest in their training and development.
• Adapt your content and marketing strategies to meet changing audience preferences.
• Utilize social media platforms like TikTok to reach and engage with a younger audience.
• Patience and perseverance are key to long-term success in business.

Resources and Links

• Visit Seaside Shadows website
• Follow Seaside Shadows on TikTok, Instagram, and Facebook
• Email [email protected] to be a guest on a future episode
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website