The Credible Brand Podcast

Summary

In this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explains how to use it to plan the anniversary campaign. She also provides tips on identifying channels for amplification, drafting content ideas, scheduling the content, and reviewing the metrics. Overall, the episode highlights the impact of celebrating company anniversaries on social media and offers practical strategies to make the celebration successful.

Takeaways

Create a personalized and thought-out plan for celebrating a company anniversary on social media to build connections with the audience.

• Use the BAM strategy (Big Event, Amplification, and Metrics) to plan the anniversary campaign.
• Identify all the channels available for amplification, such as social media platforms, email lists, website, and sales team networks.
• Draft a list of content ideas and consider using the Company Anniversary Campaign Box for inspiration.
• Schedule the content ahead of time and review the metrics to measure the impact of the campaign.

Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [email protected] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website

Summary

In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversary celebration more engaging. She then presents six reasons why creating a company anniversary campaign is beneficial: celebration and gratitude, marketing opportunity, differentiation, relationship building, authentic content, and celebrating good news. Lindsey concludes by sharing a short strategy for creating a campaign.

Takeaways

• Acknowledging accomplishments and celebrating milestones is important for business owners.
• Creating a company anniversary campaign provides a marketing opportunity and helps differentiate the business.
• A campaign can strengthen relationships with vendors, partners, employees, and customers.
• Authentic and engaging content can be created through a company anniversary campaign.
• Celebrating good news is a way to inspire and connect with others.
• A campaign strategy can be developed using the BAM framework: Big event, Amplification, and Metrics.

Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [email protected] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website

We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis.

Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the implementation of the Entrepreneurial Operating System to streamline operations. The use of Lake Superior water as a key ingredient in their beer sets them apart from other breweries in the area. They also emphasize the importance of creating a unique taproom experience and hosting community events. Giving back to the community and supporting nonprofits is a core value of Bent Paddle Brewing. They share insights into their social media strategy and the challenges they faced during the COVID-19 pandemic. Despite the obstacles, they remain resilient and committed to their vision.

Takeaways

• Implementing the Entrepreneurial Operating System (EOS) can help streamline operations and provide clarity in roles and responsibilities.
• Using unique ingredients, such as Lake Superior water, can differentiate a craft brewery from competitors.
• Creating a unique taproom experience and hosting community events can enhance the brand and attract customers.
• Giving back to the community and supporting nonprofits can be a core value of a business and contribute to its success.

Chapters (Timestamp may vary due to editing.)

00:00
Introduction and Background

03:16
Founding Bent Paddle Brewing

05:08
Division of Duties and Roles

06:06
Implementing the Entrepreneurial Operating System

09:24
Defining Roles and Responsibilities

13:37
Hiring the First Sales Representative

15:52
Using Lake Superior Water as a Differentiator

17:15
Connecting the Brand to the Outdoors

19:04
Creating a Unique Taproom Experience

21:23
Event Marketing and Community Engagement

26:30
Supporting Nonprofits and Giving Back

28:15
Social Media Strategy and Authenticity

32:17
Distribution Strategy and Expansion

33:17
Growth and Challenges Over the Years

34:40
Overcoming Challenges and Persevering

38:28
Key Traits for Entrepreneurial Success

41:47
Finding the Right Business Coach

44:04
Where to Find More Information

In this week's episode, we sit down with an expert in stop motion photography and get a deep dive into this exciting and creative approach to social media. Our guest, Marielen Cestari, is based in Portugal, and has helped businesses all over the world create engaging and fun content that leaves a lasting impact on audiences.

Stop motion photography is a powerful tool that can be leveraged by both service-based and B2B businesses to create awe-inspiring visual content which engages their followers on social media platforms. If you haven't explored it yet, our guest will walk you through everything you need to know to get started, and even provide you with some exciting ideas and examples that will inspire your next social media campaign.

We will learn from our guest's vast experience and expertise in creating content that stands out from the rest and discover how to apply these insights to elevate your brand's social media presence.

Stay tuned to hear from one of the industry's best in stop motion photography and find out how you too can create impactful content that engages, informs, and delights your audience.

Follow Marielen Cestari on Instagram or Pinterest.
Visit Marielen Cestari's Website: https://www.marielencestari.com/ 

The tutorial referred to in this episode is available on her Instagram account or in The Credible Brand Community Facebook Group. 

If you would like to be on a future episode, please email us at [email protected].

Eddie Ramirez and Tisha Pastor of Casa Sol know what it takes to shift from working for someone else to working for yourself and building a business that last.

Celebrating their 10th anniversary Eddie and Tisha include their community to ensure they have built a business that lasts while using natural resources and sustainability.

Check out Casa Sol online at casasolbnb.com, and find them on socials at @casasolbnb.

If you’d like to be a guest on a future show, please send an email to [email protected]. 

Meet Matt Soza the owner and lead instructor of The Golf Garage out of San Jose, California.

Matt career pivoted and grew a business that he never thought he would own. Now, celebrating a  3 years in business he has found his niche.

Learn how he made scary decisions that paid off and allowed his business to soar.

Check out The Golf Garage online at golfgaragesanjose.com, and find them on socials @thegolfgaragesanjose.

If you’d like to be a guest on a future show, please send an email to [email protected]. 

Have you noticed a gap in the marketplace? You can build a business around it!

Our guest today is celebrating his 10 Year Anniversary of a business that was founded with a gut feeling, some research, and a gap. Gabe Durham is the owner of Boss Flight Books - a company that publishes non-fiction documentary style books about classic video games.

Gabe explains how his business began, and how it successfully grew into a business that has reached a milestone marker.

Check out Boss Flight Books online at bossfightbooks.com, and find them on socials at @bossfightbooks.

If you’d like to be a guest on a future show, please send an email to [email protected]. 

Sometimes trusting your gut is all you need for your business to be successful

Our guest today built a successful business by leaning into what she knew. Brenda Banuelos saw a gap in the market and ran with it. By listing to her intuition Brenda's Beauty Bar has become a thriving service based business that has grown to include a team, trains others to do the same,  and is celebrating their 5-year anniversary.

Get ready to see how knowing what you want, and believing in yourself is the first step.

Visit Brenda's Beauty Bar website at bbeautybartracy.com for more information.

If you’d like to be a guest on a future show, please send an email to [email protected]. 

Did you know that you can leverage your company anniversary for search engine optimization? In this episode, your host and marketing expert Lindsey Wigfield will explain four ways that you can boost search rankings by using your company anniversary.

With the right plan, your company anniversary will generate visibility and brand awareness for your business. If you'd like to work with Lindsey on a campaign plan for your business, reach out to her at LINDSEY at WIGFIELDCO dot COM.

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• Connect on LinkedIn
• Visit Website

Our guest today has not only built a successful business but has also mastered the art of navigating challenging times. With over a decade of experience, he has become a trusted expert in helping small businesses and individuals overcome their technology woes. And that's not all! He also wrote the book, "Lessons from the Business Heroes of the Pandemic" that is jam-packed with relatable stories and practical advice. Whether you're a business owner, ambitious professional, or just someone hungry for knowledge, this book is a must-read for improving your situation.

Get ready to unlock the secrets of success with the owner of Duane’s Reliable Computer Services in Parker, Colorado, Duane McHodgkins.

Visit Duane's website at callduane.com for links to his social media pages and courses.

If you’d like to be a guest on a future show, please send an email to [email protected].