The Credible Brand Podcast

Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and comparing herself to others, and how she overcame them. She also talks about the evolution of her product line, including shower fizzies, candles, and glass items. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream. She shares her website and social media handles for those interested in supporting her and purchasing her products.

Connect with Lexi Bullis (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Lexi's website

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Lexi Bullis started Alpine Soap Company as a way to fund her snowboarding career and combine her entrepreneurial spirit with her passion for snowboarding.
• She faced challenges such as imposter syndrome and comparing herself to others, but she overcame them by focusing on time management and prioritizing her tasks.
• The product line of Alpine Soap Company includes soap, shower fizzies, candles, and glass items, and it has evolved over time based on customer feedback and experimentation.
• Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream, and she has a banner at events that highlights this connection.
• Those interested in supporting Lexi and purchasing her products can visit the Alpine Soap Company website and follow her on social media.

Chapters
00:00 Introduction and Background
04:45 Starting Alpine Soap Company
09:27 Growing the Business and Participating in Shows
23:20 Combining Snowboarding and Business
31:02 Get in Touch with Lexi Bullis and Alpine Soap Company

In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has implemented for real estate professionals. She offers a 30-day social media facelift program and highlights the importance of consistency and accountability in social media marketing.

Connect with Karen Albert (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Karen's website
• Book a Free Consultation

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Identify your target audience and craft content that adds value to their lives.
• Leverage social media algorithms to reach your desired audience.
• Consistently execute your social media strategy to see results.
• Collaborate with other businesses to expand your reach and add value to your community.
• Consider a 30-day social media facelift program to optimize your social media presence.

Chapters
00:00 Introduction and Karen's Background
03:19 Crafting a Social Media Strategy that Adds Value
06:08 Leveraging Algorithms for Targeted Audience Reach
10:26 Consistency and Accountability in Social Media Marketing
13:48 Collaborating with Other Businesses for Mutual Growth
27:03 Final Thoughts and Contact Information

Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience.


Connect with Karli Millspaugh (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Karli's website

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Trust your gut and listen to your intuition as a business owner.
• Create a clear mission statement and core values to guide decision-making.
• Curate your shop layout to provide a fluid and enjoyable customer experience.
• Use event marketing to create a sense of urgency and fear of missing out.
• Offer curated gift boxes and personalized shopping experiences to attract customers.
• Maintain strong relationships with vendors and provide support for their marketing efforts.
• Adapt and pivot during challenging times, such as the COVID-19 pandemic.
• Focus on strategic thinking and leadership as a business owner.

Chapters
00:00 Introduction and Karli's Journey
06:10 Shop Layout and Vendor Agreements
10:31 Event Marketing and Creating Urgency
14:23 Curated Gift Boxes and Personalized Shopping
17:47 Supporting Vendors and Marketing Efforts
25:03 Moving Locations and Adapting to Change
28:26 Navigating the COVID-19 Pandemic
36:43 Trusting Your Gut and Strategic Thinking

In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes by encouraging business owners not to be afraid of SEO and to focus on providing useful information to their audience.

Connect with Claire Ransom (Guest):

• LinkedIn
• Instagram
• Visit Claire's website
• Book a call

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Ranking high on Google search results helps establish brand credibility and trust.
• Creating high-quality content and optimizing website language are key factors in enhancing brand credibility through SEO.
• Acquiring backlinks from credible and relevant sites can significantly improve brand authority.
• Having a blog is valuable for providing informational content and nurturing leads.
• Business owners should focus on understanding their audience's search intent and providing useful information to improve SEO.

Chapters
00:00 Introduction and Importance of SEO for Brand Credibility
08:09 The Power of Ranking High on Google
10:02 Creating High-Quality Content for SEO Success
17:26 Acquiring Backlinks for Brand Authority
23:57 The Value of Having a Blog for SEO
26:50 Understanding Search Intent for Effective SEO

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.

Connect with Tonya and Michael (Guests):

• Tonya's LinkedIn
• Michael's LinkedIn
• Visit BrandFace
• Get the Guide

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace.
• Authenticity and storytelling are key components of a strong personal brand.
• The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.
• Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.
• A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.

Chapters
00:00 Introduction and Background
05:05 The Difference Between Marketing and Branding
09:16 The Process of Building a Personal Brand
16:27 The Importance of Authenticity for CEOs
25:59 Balancing a Personal Brand with Professional Responsibilities
31:06 Success Stories: Personal Branding Transformations
36:04 Conclusion

In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.

Connect with Tara Reed (Guest):

• LinkedIn
• Instagram
• YouTube
• Visit Tara's website

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.
• Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.
• Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.

Chapters
00:00 Introduction
01:00 The Art of Licensing: A 20-Year Journey
11:21 Navigating Market Changes and Industry Shakeups
16:38 The Creation of Social Media's Impact on Strategies
25:06 Conclusion

In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience for schools.

Connect with Andrea Gribble (Guest):

• LinkedIn
• Instagram
• Facebook
• SocialSchool4EDU

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Social media marketing plays a crucial role in brand development for educational institutions.
• Schools aim to engage their entire community through social media, including parents, future staff members, and current staff members.
• Consistency in storytelling and building a strong brand presence are key to successful social media marketing.
• Engagement through likes, comments, and shares is essential for reaching a wider audience.
• Creating a system for content creation and leveraging the power of employee-generated content can help schools overcome the challenge of capturing moments.
• Social media marketing can help schools attract and retain students and staff.
• Protecting student privacy while showcasing the positive aspects of the school is crucial.
• The future goals for Social School for EDU include expanding the membership group and creating a new communication experience for schools.

Chapters
00:00 Introduction and the Importance of Social Media Marketing for Schools
01:02 Andrea Gribble's Background and How She Started in the Niche
04:29 Primary Stakeholders and Audience Engagement for Schools
07:25 How Andrea's Business Has Evolved and the Importance of Community
08:48 The Membership Program and the Affordable Cost for Schools
10:12 The Need for Training and Community in Social Media Marketing for Schools
11:37 The Power of Engagement and the Importance of Sharing Positive Stories
13:29 Balancing Content Creation and Protecting Student Privacy
19:41 The Power of Engagement: Likes, Comments, and Shares
21:37 The Importance of Social Media in Reaching the Community
23:33 The Goals of Schools: Attracting and Retaining Students and Staff
25:30 Overcoming the Challenge of Content Creation and Capturing Moments
29:48 The Importance of Consistency in Storytelling and Building a Strong Brand Presence
31:42 The Future Goals for Social School for EDU

Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media services. Jacki emphasizes the importance of word-of-mouth referrals and maintaining good relationships with clients. Her goal for 2024 is to continue nurturing her business and finding a balance between work and family.

Connect with Jacki Gil (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Jacki's website
• Huntsville Design House

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Word-of-mouth referrals are a valuable source of clients for designers and entrepreneurs.
• Maintaining good relationships with clients is crucial for repeat business and referrals.
• Finding a balance between work and personal life is important for long-term success.
• Collaborating with other professionals can help expand services and provide support.

Chapters
00:00 Introduction and Background
07:01 Building Trust and Repeat Business
13:38 Collaborating and Building a Team
24:06 Finding Balance and Maintaining Quality
27:30 Goals for the Future

Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that  involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on social media.

Book a Call with Lindsey

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website
• Read the Blog Post for This Episode

Takeaways

• Building brand credibility on social media is a slow and steady process.
• Maintaining an engaged presence on social media is important for building brand credibility.
• Cultivating an approachable presence and incorporating the brand's CEO and employees can enhance brand credibility.
• Prioritizing aesthetic appeal in web and social media accounts can attract and retain customers.
• Brand consistency and alignment with business goals are crucial for building brand credibility.

Chapters
00:00 Introduction
01:19 Chapter 1: Maintaining an Engaged Presence
05:11 Chapter 2: Cultivating an Approachable Presence
07:29 Chapter 3: Prioritizing Aesthetic Appeal
09:59 Conclusion

In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand.

Connect with Dani Kimble (Guest):

• Dani's Website
• LinkedIn

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Define your core values, mission, and brand identity to guide your brand strategy.
• Create a brand that is authentic, conversational, and relatable to your customers.
• Maintain consistency in brand messaging across different channels and touchpoints.
• Build your business in public and show the behind-the-scenes to connect with your audience.

Chapters
00:00 Introduction and Background
03:21 Transition from Dance to Marketing
06:10 Starting Azeli Studio and Giving Back
10:22 Creating a Brand Foundation
13:23 Defining Core Values and Mission
15:17 Conversational Copy and Authenticity
20:53 The Power of Conversational Branding
25:11 Balancing Professionalism and Conversational Tone
28:34 Advice for Business Owners
29:49 Conclusion and Contact Information