The Critically Conscious Coach

How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect when you first start working with a PR professional. As you'll hear from her, a lot of trust is involved. Jenn seems to thrive in that place where opportunity meets preparedness. 

Here is the transcript: https://defythestatusquo.com/2019/08/20/working-with-a-pr-professional-jennifer-mcginley/

Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your company. Learn how to set clear expectations based off of business objectives to ensure no content efforts are wasted. 

Here are the shownotes and video: https://defythestatusquo.com/2019/08/19/value-of-content/

If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes you to get to that no. Instead of taking the expressway, you're meandering through the hills, unnecessarily extending your sales process. Learn what you need to do instead. 

Here's the transcript and video: https://defythestatusquo.com/2019/08/16/stop-wasting-so-much-time-to-get-no/

Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business objectives. Once you do, you'll find that employees are more likely to abandon the project and never look back. 

Don't let your company's blog be one of those website fixtures that never gets dusted off. Learn why you outsourcing your content to a trusted partner may bring you the success you were looking for. 

Here is the transcript and video: https://defythestatusquo.com/2019/08/15/outsource-content-for-better-business-performance/

Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like this? Let me tell you about my favorite content ideas when my creativity has run a bit dry. 

Here is the transcript and video: https://defythestatusquo.com/2019/08/14/find-content-ideas/

For Season 2's premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. She went over what PR actually is, so you really want to listen to this episode. Once you're done, you won't have to keep that vague notion of PR in your mind any longer! 

Here is the transcript: https://defythestatusquo.com/2019/08/13/public-relations-with-jennifer-mcginley/

Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in exchange for their financial or resource support? Turns out, you can offer plenty they would be interested in. 

This is the final episode for Season 1 of The Defiant Business Podcast, how crazy is that? We're taking a one week break, but you'll be so excited when we come back! We're featuring Jennifer McGinley, CEO of JLM Strategic Communications. She has amazing experience, which led her to share amazing insights and advice!

Here is the video and show notes for this episode: https://defythestatusquo.com/2019/07/29/appealing-to-event-sponsors

Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today's episode, we go over the difference between reviews and endorsements, and different ways you can use UGC in your content marketing strategy. 

Here is the transcript and video: https://defythestatusquo.com/2019/07/26/user-generated-content-marketing

What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive, since you can use it in your marketing. Over 2/3 of consumers trust UGC more than branded company content. But you can't control UGC, so you just have to keep your ear to the ground. 

This is a two part series, so be sure to tune into tomorrow's episode as well!

Here is the transcript for today's episode: https://defythestatusquo.com/2019/07/25/what-is-user-generated-content

I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here's what you need to do in order to guard against this business-crippling possibility. 

Here are the transcript and video: https://defythestatusquo.com/2019/07/24/business-grow-too-fast