The Critically Conscious Coach

Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real traction. At this point, she aims for higher profile opportunities. Learn how Jenn uses her 25 years of relationship building in PR to get the best opportunities for her clients in today's episode. 

Here's the shownotes: https://defythestatusquo.com/2019/09/05/public-relations-credibility-and-relationships-jennifer-mcginley/

How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in any of these types of marketing deception types? We have to make sure our marketing is ethical and honest. Great business is about building great relationships. Great relationships are built on honesty. 

Here's the shownotes: https://defythestatusquo.com/2019/09/03/marketing-deception-bad-marketers-vs-the-rebellion/

I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll take a look at a company's marketing campaign and talk about the good, the bad, and the ugly. This week, I examined IBM's Content Cantina campaign. This campaign isn't over yet, but it's already generated some amazing results!

Here's the transcript and video: https://defythestatusquo.com/2019/08/30/ibms-content-cantina/

I promise, this is the last episode about your company's ideology. I couldn't really conclude it without recommending this business book to you. When you can infuse your "why" into your marketing, sales, and operations, you can create customers for life. 

Here's the transcript and video: https://defythestatusquo.com/2019/08/29/simon-sinek-start-with-why/

Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find business decisions easier to make. You'll prevent yourself from making poor business decisions, and you'll motivate your employees. 

Here's the transcript and video: https://defythestatusquo.com/2019/08/28/company-ideology-discovery/

This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should expect to see after 6 months of working with a public relations professional. PR is a lot like content in that 6 months isn't a whole lot of time depending on your goals. However, there are micro-signs of success if you know what to look for. Jenn also explains why she starts out with local PR opportunities first, and it's to safeguard the future of your business. 

Here are the shownotes: https://defythestatusquo.com/2019/08/27/6-months-with-your-pr-pro/

Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second part of your company ideology, and that's your company's purpose. Why does your company exist, beyond wanting to make money? Why is this important? We'll find out. 

Here is the transcript and video: https://defythestatusquo.com/2019/08/26/defining-your-company-ideology-purpose/

Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. Your ideology is made up of your core values and purpose. Today, we're going over values and how you can develop them for your company. 

Here is the transcript and video: https://defythestatusquo.com/2019/08/23/defining-company-ideology-values/

Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company's credibility can open doors for you. But if your credibility isn't quite there yet, there are ways to borrow on the credibility of others. Make sure you deliver though!

Here is the transcript and show notes: https://defythestatusquo.com/2019/08/22/building-company-credibility/

It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people care about. They may know they need your services, but maybe they don't understand how much. Maybe it's not a hardcore need, but once they understand the business value, it becomes a need. 

Here is the transcript and video: https://defythestatusquo.com/2019/08/21/knowing-your-offerings-business-value/