The Critically Conscious Coach

What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine your answer to these questions. Marketing myopia is real, and here's how it affects every business, no matter their size or industry. 

Here are the shownotes and video: https://defythestatusquo.com/2019/10/01/marketing-myopia-what-business-are-you-in/

You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan. Here, I list out some recommendations for content marketing before, during, and after your event. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/27/content-marketing-for-business-events/

We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn't our attention spans? What if it's something else, and it ties more directly to your content quality? 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/16/attention-spans-decreasing-or-something-else/

What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid to be a healthy successful business. 

Here are the show notes and video: https://defythestatusquo.com/2019/09/23/dont-make-the-french-digital-tax-mistake-in-your-biz/

Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and why should you care? Those are all questions we answer in this podcast episode. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/12/secondary-customers/

You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY their public relations. We want to take this opportunity to thank Jenn for being our very first guest. She really went above and beyond and set the standard for The Defiant Business Podcast's guests! 

Here are the shownotes: https://defythestatusquo.com/2019/09/05/"new-media-and-diy-pr"-with-jennifer-mcginley/

Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That's not what podcast hosts want to hear from you. They want to know why their audience would be interested in you. So that's what you need to focus on. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/podcast-guest-pitches-mistakes/

All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand awareness. They needed to get their name out there, and get people interested. And boy, did they ever! Learn more about this interesting campaign and its results. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/xfinity-mobile-phone-cleanse-campaign/

Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's not natural. Sometimes, we've done it to ourselves. I know, that isn't what you want to hear. But it's what you need to hear. Listen up, and learn the value of marketing and selling consistently. I also give you my top tip for making sure this happens every day. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/where-have-all-of-the-great-clients-gone/

Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good reasons, and I share them with you in this episode. 

Here are the shownotes and video: https://defythestatusquo.com/2019/09/05/marketing-mistakes-gaffes/