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The Critically Conscious Coach
The Critically Conscious Coach episodes
- S3E8: Augmented Reality and B2B Marketing
Think that augmented reality is only for the B2C audience? Think again. Here are some ideas for augmented reality applications in B2B marketing and consulting firm training.
Link to the shownotes: https://defythestatusquo.com/2020/02/13/augmented-reality-for-b2b-marketing/
---This episode is sponsored by· Anchor: The easiest way to make a podcast. https://anchor.fm/app11 min - S3E7: Segmentation is Still the Future of Email Marketing
Audience segmentation is how we move forward with better and more effective email marketing. Start sending emails your audience loves with this tactic!
Link to shownotes: https://defythestatusquo.com/2020/02/12/audience-segmentation-for-email-marketing/
12 min - “Negative Impacts of Video Marketing” With Kurt Schneid
We interview Kurt Schneid about all things video marketing. In today's episode, we focus on some of the negative impacts of video marketing on our society. This is part 2 of our 5 part series with Kurt.
Link to shownotes: https://defythestatusquo.com/2020/02/11/negative-impacts-of-video-marketing/
10 min - S3E6: What's Next for Podcasting?
In this episode, we look at the growth of podcasting and 3 possible future trends as more companies and individuals make podcasts.
Read the shownotes here: https://defythestatusquo.com/2020/02/10/podcasting-trends-whats-next/
12 min - "Getting Started With Video Marketing" with Kurt Schneid
Are you ready to leverage video marketing for your consulting firm? Kurt Scheid tells you how in this interview "Getting Started with Video Marketing!"
Link to shownotes: https://defythestatusquo.com/2020/02/07/getting-started-with-video-marketing-kurt-schneid/
11 min - S3E5: B2B Marketing Via Text? Seriously?
B2B SMS marketing is becoming a thing. But how can your consulting firm take advantage of this new marketing channel? Read this post for some fresh ideas.
Link to shownotes: https://defythestatusquo.com/2020/02/06/b2b-marketing-via-text-seriously/
---This episode is sponsored by· Anchor: The easiest way to make a podcast. https://anchor.fm/app11 min - S3E4: Will Marketing Automation Replace the Marketer?
Will marketing automation replace marketers? We've certain seen it replace some jobs, but will companies like DTSQ be out of work soon?
Link to shownotes: https://defythestatusquo.com/2020/02/05/will-marketing-automation-replace-the-marketer/
12 min - S3E3: Security While Outsourcing
Keep your critical business assets safe. Consider your digital security while outsourcing to agencies and freelancers. Never send creds in emails!
Link to shownotes: https://defythestatusquo.com/2020/02/04/security-while-outsourcing/
---This episode is sponsored by· Anchor: The easiest way to make a podcast. https://anchor.fm/app9 min - S3E2: Using The Golden Rule in Marketing? Use This Instead.
Are you using the golden rule in your marketing? Why don't you try focus on your audience instead of yourself with the platinum rule?
Link to the shownotes: https://defythestatusquo.com/2020/02/03/using-the-golden-rule-in-marketing-use-this-instead/
---This episode is sponsored by· Anchor: The easiest way to make a podcast. https://anchor.fm/app9 min - S3, E1: Season Preview
This episode is a preview of what's to come in season 3!
The blog post and video are here: https://defythestatusquo.com/2020/01/13/defiant-business-podcast-season-3/
4 min
About The Critically Conscious Coach
From the publisher's feed
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.