The Culinary Boss Podcast

Today's episode covers a topic I cannot wait to share with you: how to step up your presence at your next sampling event. If you're running a food brand and sampling at your local grocery store or maybe you're traveling to larger trade shows, then this episode is for you.

For those of you who aren't demoing your products or don't even have a product to sell yet, don't leave me just yet! What you'll learn in this episode will absolutely come in handy in the future. It'll change the way you think about sampling and how to showcase your brand in the physical world once you're ready. Get your pen and paper ready, because this show is filled with tactical tips to help you make the most of your sampling events!

How to Sample with Style Workshop:
Join our LIVE 2-hour workshop taught by Cynthia on November 20th! You'll learn how to step up your sampling booth to attract the attention your brand deserves through these 3 key steps:

• Define your brand's Event Identity
• Source your Event Kit without spending a fortune
• Style an irresistible and engaging display table

A digital workbook will be included so you can get started with ease! You'll also get a BONUS 30-minute 1-on-1 coaching call with Cynthia to answer any follow-up questions after the workshop. For a one-time investment of $97, you'll have lifetime access to all of the above. Save your seat here - you won't want to miss this!

Subscribe, Rate & Review:

If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!

And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!

Episode Highlights:

• Defining your brand's Event Identity [3:00]
• Client example: Bare Beachside Orchard [5:12]
• How to Sample with Style workshop [8:47]
• How to engage guests with a Signature Experience [11:14]
• The single most important piece of data you should collect [18:22]

Helpful Links:

• How to Sample with Style workshop
• Bare Snacks event recap
• Email collection / survey tools: Typeform, Google Surveys
• The Experiential Table Facebook group
• Episode Transcript
• Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you ever dreamed of hosting a beautiful dinner for your brand? Are you curious about how you can step up your existing events with more thoughtful engagement?

If you answered yes to these questions, then you’re in luck. Because today’s guest on the podcast is the one and only, Kara Dykert. 

Kara is the ultimate modern hostess, a true celebrator of bringing people together. She's mastered the intersection of food, community, and design through her dinner parties, workshops, and retreats. A variety of brands including Bare Snacks, Sorel, and Darling Magazine have clearly caught on, as they’ve hired her to do what she does best: set the table and facilitate connection. In this episode, Kara and I talk about her approach to using food as a medium for bringing people together and discuss tips for you to do the same.

Subscribe & Review:

Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!

And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!

Episode Highlights:

• A special offer with Peerspace [1:45]
• About Kara's work [2:28]
• How Kara fosters connection at her events [11:50]
• Why we love the family-style dinner format [17:58]
• The rise of branded dinners [20:37]
• Kara's work with Sorel [23:26]
• The role of social media in intimate events [25:51]
• Kara's cheeseboard styling workshops [29:52]

Helpful Links:

• 10% off Peerspace (there’s no promo code — just book via the link)
• Find Kara online: Instagram, website, YouTube
• The Experiential Table Facebook group
• Episode Transcript
• Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

In Episode 2, we answered the question, "what is experiential marketing?" This week, we're going deeper and sharing three reasons why experiential marketing will work for YOUR brand.

This is one of those foundational episodes you definitely won’t want to miss. I teach this very same content in my paid, in-person workshops and always see light bulbs go off in my students' heads!

These three reasons will absolutely change the way you think about experiential marketing and why it's a powerful marketing channel for your business.

Are you wondering which trade shows to attend? Looking for a conference where you can sample your products? We've got you covered! Our team at Hidden Rhythm has created a FREE Food and Wellness Show List.

We've scoured the web to gather the top U.S. food and wellness trade shows, conferences, and festivals. The list can be viewed by month, quarter, location, and more. It'll stay up to date as more shows are added! Access the list for FREE here: Food & Wellness Show List.

Subscribe & Review:

Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, then be sure to subscribe wherever you listen to podcasts!

And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!

Episode Highlights:

• Introducing our Food & Wellness Show List [1:45]
• Relationship as the new differentiator [3:24]
• Four traits that drive relationship [7:12]
• Two-way communication wins [10:07]
• The retention 'mountain' [12:54]
• Is experiential marketing generational? [20:03]

Helpful Links:

• Hidden Rhythm's FREE Food & Wellness Show List
• The Experiential Table Facebook group
• Delivering Happiness by Tony Hsieh, founder of Zappos
• Experiential Marketing by Kerry Smith & Dan Hanover
• Episode Transcript
• Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

We’re diving into our FIRST full episode of The Experiential Table by answering one of the most popular questions I get asked: what is experiential marketing?

In this episode, I share a few of my favorite definitions as well as some examples. Spoiler alert: you might already be doing some form of experiential marketing in your business!

I’m an open book and love sharing vendors, products, and other resources that help me run my business. One of my favorite sites is Peerspace — what I call the Airbnb for event venues. If you book using this link, you’ll get 10% off your first booking (up to $50 savings — that’s real money when you’re booking venues!)

Finally, I get PERSONAL. I share more about my story including a few fun facts about my childhood, the windy path I took to the world of experiential marketing (aka how I started my business) and why I’m totally here for it.

Episode Highlights:

• Experiential marketing defined [1:55]
• Examples of experiential marketing [3:00]
• Why I love using Peerspace [5:09]
• My family background [6:51]
• How I started Hidden Rhythm [9:16]
• Why I am here [14:10]

Helpful Links:

• The Experiential Table Facebook group
• 10% off Peerspace (there’s no promo code — just book via the link)
• Episode Transcript
• Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!