You are not average — and your culture can't be either. This episode of Culture-Neer is one of the most compelling conversations we've had about what it actually looks like to build a culture where people don't just show up — they thrive.
Host Terry Gwaltney sits down with Dr. Dave Hataj — second-generation owner of Edgerton Gear in Wisconsin, founder of Craftsman with Character, author, speaker, and one of the nation's leading voices restoring dignity to skilled and blue-collar work. While companies across America struggle with staffing shortages, disengaged employees, and high turnover, Edgerton Gear is fully staffed, has virtually no turnover, and the average employee is in their early 30s. The secret? Believing that character matters more than competence, and that good work forms good people.
Dave's story starts in a dark place — a family business plagued by alcoholism, a toxic shop culture, and a young man who wanted nothing to do with any of it. But after seven years away, a calling he couldn't ignore, and mentors who helped him see what was possible, Dave came back and built something entirely different. This conversation is raw, honest, and full of practical wisdom for any leader who wants to use their business as a place of healing, purpose, and legacy.
In this episode, you'll discover:
Why hiring for character over competence is the single most important cultural decision you can make
How Dave transformed a toxic, broken shop culture into a place people refuse to leave
The powerful practice of blessing and affirming people — and why it's the number one thing a leader can do on the floor
Why every tradesman, plumber, machinist, and blue-collar worker is in full-time ministry
How your own unresolved dysfunction as a leader shapes your company's culture more than any strategy ever will
📖 Pickup one of David’s Books here at his website: https://www.davehataj.com/books
📖 Pick up Terry's book Culture-neer: Building a Team That Beats the Odds: https://www.amazon.com/Culture-neer-Building-Team-That-Beats-ebook/dp/B0CW198LN6
🌐 Connect with Terry at: https://terrygwaltney.com/connect/
We want to thank you for tuning in to the Culture-neer podcast. And we need your help to get this show in front of more leaders who can use a weekly dose of inspiration and encouragement.
Don't forget to subscribe, like, and share to help spread the message.
💬 Let us know your biggest takeaway in the comments!
Review us on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-culture-neer-podcast/id1725507226
Subscribe — we're available wherever you listen to podcasts.
Share — let your friends know about the podcast by sharing your favorite episode on social media!
Main Quote:
"We build culture one conversation at a time, one coaching moment, one difficult decision, one relationship at a time."
Email us with any questions, comments, or suggestions at [email protected]