The Customer Engagement Lab

The Customer Engagement Lab

By PandaDocBusinessEntrepreneurshipMarketing
Download on the App Store

The Customer Engagement Lab episodes

  • Using Voice Memos and Getting Your Startup Acquired

    LinkedIn is becoming as overpopulated as Facebook. So, how do you stand out from the crowd to grab a decision-maker’s attention?

    Voice memos? Silly voices? Probably not.

    You stand out with creativity and personalization.

    And maybe a $50,000 Venmo request...

    At least, that’ll get Adam Swartz’ attention. Adam is the Director of New Business at Multiply and he joins the Travis and Patrick today to discuss the outreach and the channels that can cut through the noise to reach him.

    In this episode:

    • The guys discuss why “Hey” is perfectly fine in a sales email
    • Patrick explains why sales statistics would be laughed at by real statisticians
    • We learn more about Travis — his first memory, the last time he cried, the fact that he isn’t a true *NSYNC fan, and how he knew he wanted to be a marketer
    • Adam reviews Travis’ LinkedIn Voice Memo outreach
    • Adam shares the story behind an audacious job applicant’s $50k Venmo request
      • 29 min
    • Outreach That Works on a CEO: Using Video, Humor, & Decision Makers

      Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. 

      The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction).  They bring on PandaDoc CEO, Mikita Mikado to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.

      35 min

    About The Customer Engagement Lab

    From the publisher's feed

    Learn the most creative sales and marketing campaigns to attract and retain your customers with the PandaDoc podcast.