LinkedIn is becoming as overpopulated as Facebook. So, how do you stand out from the crowd to grab a decision-maker’s attention?

Voice memos? Silly voices? Probably not.

You stand out with creativity and personalization.

And maybe a $50,000 Venmo request...

At least, that’ll get Adam Swartz’ attention. Adam is the Director of New Business at Multiply and he joins the Travis and Patrick today to discuss the outreach and the channels that can cut through the noise to reach him.

In this episode:

Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. 

The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction).  They bring on PandaDoc CEO, Mikita Mikado to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.

Are you working in sales, marketing, demand gen, or customer success but you’re easily bored by business podcasts? This is the show for you.

Hang around and let down your hair! You're in for a silly-goose time.