The Customer Engagement Lab

Patrick loves product marketing. (Sounds like the title of a kids' book, doesn't it?)

He thinks he knows a lot about it.

Really, he doesn't know sh*t. (We'll leave that line out of the kids' book).

But that doesn't mean that he lacks a valuable opinion.

Today, let's talk about brand affinity and product marketing — but with an expert.

On this episode of The Customer Engagement Lab, our guest is Daniel Murphy, director of marketing at Privy.

Together with Dan, we discuss:

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Someone told us we need therapy. Imagine that!

But he was right. We do need therapy. So do you probably.

One out of every five people in American is living with a serious mental health condition.

Even if you're normal (you're not; you hang out with us), shit still happens. People die. Divorce looms. Financial trauma hits hard.

Pretty much none of us were taught how to handle the gritty side of life. Too many of us just fold under its weight.

On this episode of The Customer Engagement Lab, we talk seriously (for once!) about addiction and mental health. Our guest is Tim Clarke, Marketing Leader at Salesforce and Co-Founder & CEO at UNCrushed.

We discuss:

 -The reasons Travis first went to therapy at age 25

- The impact storytelling can make on your career and your mental health

- Why Tim got so passionate about mental health that he made it a side hustle

- Getting people to talk about mental health in the workplace

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Remember when your teacher announced an "educational" game? You knew the word "educational" was school-code for "boring."

It's the same with "B2B content." Why is B2B content always so damn safe, boring, and predictable?

If you've ever seen our show, you know we don't do predictable things. We're not safe, and we're never boring. We eat stuff that'll kill you just to get clicks.

But we still struggle with the temptation to create one more "educational" webinar and call it B2B content.

On this episode of The Customer Engagement Lab, we talk about how to create B2B content that doesn't suck. Our guest is Margot Mazur, Principal Marketing Manager, Strategic Partnerships at HubSpot.

We discuss:

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If you don't know your PLC from your OPC, and you're about to meet with an SME, then you need an LOA.

Anyone got a corporate translation guide handy? We do. Try this:

Get rid of your jargon. Talk to people like they're people. Send them cool stuff.

SaaS startup advisor Belal Batrawy likes it when you mail him creative things such as volleyballs or Monopoly money. And yes, that's the whole point of this episode of The Customer Engagement Lab — acronyms and genius marketing ideas.

We talk about:

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If you've ever said, "When I go to a sales podcast. I want to watch someone eat sardines," then today's your lucky day!

You get to do that on this episode of The Customer Engagement Lab as Travis goes for a true Belarussian experience by consuming canned Ukranian fish on the show.

We're not just weird guys behind podcast mics, though. We're actually talking with Sergey Barysiuk, a native of Belarus and co-founder of PandaDoc.

Sergey's an expert on product-led growth. He says it's the fuel that powers your startup when you step on the pedal.

We talk with Sergey about:

What’s the strangest interview you’ve ever been a part of?

Have you ever interviewed anybody who’s been in the middle of ordering a sandwich or taking a shower? Probably not.

Lately we've been talking about interviewing revenue roles. There’s so much information out there about how to ask the right questions and make yourself look professional, but where do we start?

So we recruited a new hire. Jared Franklin is in his fourth month as an account executive here at PandaDoc, and we wanted to get the low down on interviewing from someone who had just gone through it. We talk all about: 

In this interactive live stream, Travis and Patrick are joined by multiple panel guests as well as live-chat listeners to discuss:

Engaging your customers takes a village — or at least, several different people who used to work in an office together before the world changed.

But it’s not their titles that make them fit for the job…

It’s their skills.

That’s why Patrick and Travis were happy to sit down with Tara Horstmeyer, Communication Strategist, to learn how she has used her unique set of skills to engage customers across a wide range of titles.

In this episode:

A while back, Travis put out a LinkedIn question:

He wanted to meet people in Customer Success who were fun to talk to, had seen some crazy things, and had some cool stories to tell

And they were quickly pointed to one of the best in the game.

On this episode, Patrick and Travis catch up with Gemma Cipriani-Espineira, Vice President of Customer Success at Chili-Piper, for her thoughts on the ins and outs of all things Customer Success

In this episode, they discuss:

For most of you, one thing is killing your engagement:

Your emails are ugly.

But they don’t have to be.

That’s why today, Patrick and Travis catch up with Will Allred, Co-founder at Lavender, to learn how to stop sending ugly emails that prospects immediately delete.