Stefania Sigurdson-Forbes returns to share best practices in mapping out your customer's journey. She includes tips on building personas, walking through the map, and using the process as a team-building process that should mirror the customer, not the brand!

Check out Stefania's brand, FranchiseBlast and her awesome video series on marketing principles: Stefania at the Gravity Hub!

This episode is sponsored by Franchise Dictionary Magazine and ClickTecs!