In this episode of the CX Pod, Merete and Joanna welcome
Mikkel Korn Tved, a seasoned expert in customer experience (CX) and customer-centric business development. Mikkel shares his extensive background in the industry, discussing the importance of nurturing customer relationships
and the challenges companies face in truly becoming customer-centric. He
highlights the significant gap between executive perceptions of customer
centricity and actual customer experiences, emphasizing the need for a solid
foundation of insights to drive effective CX strategies. Mikkel also discusses
the critical role of leadership in fostering a customer-centric culture and the
necessity of financial justification for CX initiatives. The conversation
concludes with Mikkel's insights on building a customer-centric organization
and the importance of treating customers according to their unique needs. In
this conversation, Mikkel discusses the segmentation of companies in relation
to customer loyalty, emphasizing the need for continuous improvement and the
importance of understanding customer feedback through voice of customer
programs. He highlights the necessity of transforming data into actionable
insights and the attributes that define a truly customer-centric organization,
including culture and leadership.
Mikkel's linkedin: https://www.linkedin.com/in/mikkelkorntved/