In this episode, we welcome Martin Bruun Conradsen, a customer experience manager at Alfa Laval, to discuss the intricacies of customer experience management. We explore Martin's background, the importance of understanding customer needs, and the challenges companies face in delivering exceptional customer experiences. The conversation delves into the role of technology, employee experience, and the need for ownership in customer experience initiatives. Martin shares insights on trends in the industry and highlights IKEA as a prime example of effective customer experience strategies.